July, 2017

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Ep224: How Children's Miracle Network Raises 70% of its Revenues from Retailers

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Clark Sweat , Chief Revenue Officer at Children's Miracle Network (CMN), about CMN's incredible success with checkout charity. On the show, Megan, Clark and I discuss: Clark Sweat, Children's Miracle Network. CMN's continued success with checkout charity. The average tenure of a CMN partner is 20 years!

Retail 188
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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming.

Marketing 167
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Summer Doldrums Threat #1: Branding

The Agitator

Sooner or later someone in your organization, totally devoid of fundraising knowledge (likely a board member or the spouse of one), is going to come back from their summer break with a ‘brilliant idea’ In fact, over many summers, many ‘brilliant’ ideas have crossed The Agitator’s desks. So, we’ve gone back through the archives and will share some of them with you between now and summer’s end under the label, ‘Summer Doldrum Threats’ One of t

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Nonprofit Payment Processing: The Ins and Outs

Fundraising Coach

Passion may be a key player in determining a nonprofit’s success, but without the necessary funds to make it happen, your nonprofit will only get so far in making a difference. That’s why in order to gain real traction with donors , your nonprofit must first set up a reliable source to accept online donations. In other words, they need a payment processing system, which simply refers to the digital behind-the-scenes steps that transfer a donor’s funds to a nonprofit’s account.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Build Relationships With Your Donors by Having an Open House

Ann Green

Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space. Invite other supporters, too. You could just have an event for donors, but why not invite other supporters such as event attendees, email subscribers, and social media followers, as well?

Food 68
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On a Blog Break Until August 14!

Nonprofit Tech for Good

With the release the 2017 Global NGO Technology Survey on August 1, the release of the first edition of the 2017 Global Trends in Giving Report on September 4, and a packed schedule of webinars and in-person trainings this fall that need to be prepared for, for the first time in six years of blogging – I need to take a blog break to catch up on work. 2017 is the final year of webinars, so in 2018 I’ll have more time to blog and maybe even accept guest bloggers for the first time.

More Trending

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line?

Marketing 167
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Eminence vs. Evidence In Fundraising

The Agitator

Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation. Examples of our trade’s reliance on received wisdom abound.

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Introducing the Engagement Fundraising Podcast – Now Available!

iMarketSmart

Today is a great day! I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The show features myself and our new podcast producer, Tim Chaten. The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys.

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Day in the Life of a Nonprofit Communicator – Emma Morris

Kivi's Nonprofit Communications Blog

Emma Morris. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Emma Morris is the Online Media and Communications Associate at Nobel Women’s Initiative.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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It's not about scaring, but caring

Fundraising Coach

I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure - beginning, middle, end - and reframed it as normal, explosion, new normal. One of her lessons for us was that as storytellers, we need to spend more time on the "normal.

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Ep225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships

Selfish Giving

Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices. A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape.

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1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet

Pam Moore

Is your content and digital platform ready for the highly connected social web of today? The demands of the social and internet savvy buyer of today require that brands wanting to reach and connect with them serve up the most relevant, interesting and valuable content possible if you want to grab the needed attention of your ideal customer and audiences.

Marketing 167
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Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

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Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. Generate leads- Generate highly-qualified leads among people who have a lot of money using a survey. Prioritize- Prioritize the leads (hot, warm, cool, cold, and opt-out). Arrange calls and visits- Reach out to meet with the hot (and some warm) leads.

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Why Your Nonprofit Branding Matters More Now Than Ever

NonProfit Hub

We live in a world super-saturated with brands, logos, slogans and sponsors. It’s impossible to walk down the street or surf the web without experiencing commercial overload. Each and every day more brands are being introduced to the world, and, consequently, it’s becoming harder and harder to stand out from the crowd. Most of these brands are offering tangible products and services like sneakers or home security systems or internet service.

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Should Nonprofits Use Video for Internal Communications?

Kivi's Nonprofit Communications Blog

Damien Johnson. Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. ~Kristina. Guest Post by Damien Johnson. Touchstone Health Services is a 501(c)3 nonprofit that provides behavioral health therapy from birth to 17 years old.

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Ep223: How b.good is Building a Business Full of Social Good

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jon Olinto , co-founder of b.good , a Boston-based all-natural burger and food chainchain of farm-to-table burgers and fries joints with 54 locations up and down the east coast, about how his b.good leverages every aspect of its business to support the local community. Jon Olinto, b.good. On the show, Megan, Jon and I discuss: How b.good got started and how social good was mixed in right from the beginning.

Food 113
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Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans. Communication has and always will be foundational to relationships and success in life or business.

Marketing 166
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3 Truths And 1 Lie About Online And Offline Donors

The Agitator

Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there. Without knowing which beliefs are true and which are false your organization could be shooting itself in the foot — online and off. Steve MacLaughlin , Blackbaud’s VP of Data and Analytics, in a Huffington Post titled 3 Truths and 1 Lie about Online Donors , reviewed the online and offline giving habits of more than

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Do you lead your life or is life leading you?

Concord Leadership

As an executive coach, I daily remind leaders to “lead your life.” That they do not have to stay victims to schedules and demands and priorities. That rather than serving their schedule, their schedule can actually serve them. This morning, I needed to take my own advice. (I’m glad my wife pointed that out to […]. The post Do you lead your life or is life leading you?

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Are there other ways to fund your nonprofit?

Fundraising Coach

Have you ever been asked by a board member, "Isn't there some other way of funding our work rather than asking for money ?" Or have you thought that yourself? Well, NonprofitHub's CEO Randy Hawthorne says, "Yes!" He is experienced at generating revenue for his nonprofit and for others that complement both the nonprofit's mission and the nonprofit's fundraising efforts.

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NONPROFITS: 15 Instagram Tips, Tricks and Features You Don’t Want to Miss

Kivi's Nonprofit Communications Blog

“You don’t take a photograph. You ask quietly to borrow it.” — Unknown. Photo by Priscilla Du Preez on Unsplash. The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp. In the past two years, Instagram has doubled its monthly active user base to 700 million, and the pace of growth is accelerating. That makes Instagram twice as big as Twitter!

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Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)

iMarketSmart

You might have known that Oprah was a philanthropist; but did you know why? Most people think they know Oprah Winfrey, one of the richest self-made women in the world. Having survived rape and child molestation she became pregnant at the age of 14. Her son died in infancy and she began a career in radio. Now she is a media mogul, talk show host, actress, producer and billionaire.

Poverty 51
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How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry.

Marketing 165
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A Higher Calling

The Agitator

The other day Tom posed the question, Are You a Fundraising Professional? , and answered it by concluding that “If you see your role as facilitating a positive donor experience, then yes, you are.” The morning Tom’s post ran I received news that Jay Love , the co-founder and CEO of Bloomerang , the donor management software firm, is changing jobs. He’s been elevated to Chief Relationship Officer and Board Chair of Bloomerang.

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Storytelling? Spend a bit more time on normal

Concord Leadership

Last week at the National Speakers Association conference, I was able to hear Kindra Hall teach on storytelling. As a producer of the Nonprofit Storytelling Conference, I have heard a lot of people speak on storytelling. Kindra is one of the best. Normal, Explosion, New Normal One of the most helpful things I learned in […]. The post Storytelling?

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Are you just putting out fires?

Fundraising Coach

Here's the text of an email I sent to subscribers of the free #FollowUpFriday email list. Versions of this process helped keep me sane as a fundraiser so I thought I'd share it here. Good morning! Yesterday I felt overwhelmed by the demands on my time. Projects needing completing. People needing to be followed up with. Talks needing final touches. So I took 2 hours to, in a way, follow up with myself.

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It Pays to Pay Attention to What You’re Sending

Kivi's Nonprofit Communications Blog

Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. ~Kristina. Guest Post by Monica Turner. One of my favorite quotes is “Insanity is doing the same thing over and over and expecting a different result.” I couldn’t help but think about that in early April while reviewing our upcoming annual Mother’s Day appeal.

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REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Here’s his list: It isn’t about your organization or its needs. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Go in person to get the most generous contributions.

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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines

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104 Mobile Marketing Facts

The Agitator

Are you reading this email on a mobile device? Industry stats would suggest that 7 out of 10 of you are. That’s right, 69% of emails these days are opened on mobile devices That said, I’d still like to fantasize that most Agitator readers are comfortably seated at your desks, morning coffee readily at hand, taking in all that Agitator wisdom (or ranting) on a big wide desktop screen, counting your Agitator time in minutes, not seconds (the data says the average time spent reading an

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5 Ways to Stay Motivated When You Don’t Think Work is Paying Off

NonProfit Hub

It’s no secret that working in the nonprofit sector is challenging. You juggle budget issues, limited resources and always wanting to do more, all while keeping a smile brimming. It’s common to arrive at a place where you’re not sure the work is paying off. Most of us in the nonprofit sector aren’t here because we couldn’t make it anywhere else, but because we want to be here.

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Connect Supporters with Local Elected Officials using Local Advocacy

EveryAction

Change doesn’t just happen in Washington, DC. Across the country, state and local governments make meaningful policy decisions that affect nearly every issue - from preventing gun violence, to protecting the environment, or safeguarding LGBTQ rights. That’s why we expanded EveryAction’s industry-leading advocacy tools to include Local Advocacy. EveryAction clients have already used advocacy forms to send hundreds of thousands of messages to federal elected officials.

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FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

Two. Billion. Monthly. Users. Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 billion. Whoa. Source: [link]. Facebook even changed its mission for the first time in its 13 year history, from “to give people the power to share and make the world more open and connected” to “to give people the power to build community and bring the world closer together.”.