Selfish Giving
AUGUST 24, 2010
If you’re a cause marketer or fundraiser that’s been waiting to check-in to location-based services, now may be the time as the biggest and most popular social networking site, Facebook , has just rolled out Places. All you need to get started with Places is a Facebook account, which like 500,000 million people out there you probably already have, and an iPhone.
Nonprofit Tech for Good
AUGUST 29, 2010
One year ago today Nonprofit Tech 2.0 published its first blog post. At the time I was a skeptical blogger. I had low expectations for Nonprofit Tech 2.0. I would have been happy with couple hundred visitors a week, but a year later Nonprofit Tech 2.0 just surpassed 254,000 visitors. I didn’t see that coming at all. In fact, what I have discovered over the last year is that blogging was the missing piece in my social media strategy.
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Fundraising Coach
AUGUST 17, 2010
Have you checked out Google Docs ? I keep finding remarkable ways to use this for collaboration! For example, an organization I work with recently ran a phonathon that didn’t involve asking for money, but asking people to advocate for our cause. Our database administrator did the sort and dumped hundreds of names exported onto two Excel spreadsheets with just the minimum of information: record number, city, state, first name, last name, phone number.
The Agitator
AUGUST 29, 2010
Here’s the latest from Pew Internet Research on Seniors use of online social nets. As of May 2010, 47% of American internet users age 50-64 use social nets like Facebook, LinkedIn or MySpace, and 26% of those age 65+ do so. These age groups are much slower to try Twitter or other services to update friends on their activities — 11% of those age 50-64 and 5% of those age 65+.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
Get Fully Funded
AUGUST 8, 2010
Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Actually, it’s not anything magical at all. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. 1.
Kivi's Nonprofit Communications Blog
AUGUST 31, 2010
I think so, and so does Kerri Karvetski who is our guest speaker at tomorrow’s webinar, Funny Ha Ha! Using Humor in Nonprofit Communications (Wednesday, September 1, 1:00 p.m. ET / 10:00 a.m. PT). I just got a sneak peek at Kerri’s presentation and it’s loaded with tons of examples to get you thinking more creatively. She also shares five “Formulas for Funny&# and some very practical tips, such as.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
AUGUST 23, 2010
UPDATE :: After you verify your business/nonprofit, you are asked to merge your Official Page with your Places Page. I have sneaking suspicion that the merged example in this blog post is a glimpse of the new Pages that are launching this week. Hold off on #6 below until further notice. Many nonprofit communicators are now aware that Facebook Places launched for iPhone users on August 18, but less known is that Facebook users can also use Facebook Places on touch.facebook.com.
Fundraising Coach
AUGUST 31, 2010
As a fundraiser, it’s so easy to get jaded. To think we’ve seen it all. But curiousity is one of the most important tools a fundraiser can have. It helps in every step of the “Get R.E.A.L.” fundraising process: Research: If you’re curious, you will not just enter someone’s email address, but notice that it’s a unique domain name and go check it out.
The Agitator
AUGUST 8, 2010
Last week, I wrote about the state of mind of today’s consumer as reported by Business Week in The New Abnormal , and why fundraisers should study basic consumer research. As The New Abnormal said: “Americans are broke and depressed — and also swilling $3 lattes and waiting in lines for iPhones. Welcome to the schizophrenic economy.”. Well here’s another fascinating article about today’s consumer psychology.
Get Fully Funded
AUGUST 6, 2010
I’m seeing signs of the economy improving. Are you seeing them? Restaurants and shopping malls are packed and I’m hearing positive news from trusted sources. My clients are seeing more and bigger donations coming in (yay!). I firmly believe that fundraising is going to get easier a little bit at a time over the next several months. I don’t know if it will go back to where it was, but I don’t plan to spend any time worrying about that.
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Kivi's Nonprofit Communications Blog
AUGUST 10, 2010
This afternoon, I’m presenting the first webinar in a three-part series for NTEN on Turning Your Nonprofit into a Self-Made Media Mogul. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. But to become a media mogul, your nonprofit needs to look at marketing and communications in entirely new ways, where everyone on staff is a messenger (not just the communications director), everyone knows how to use the tools (no
Selfish Giving
AUGUST 3, 2010
The Six Figure Cause Marketing webinar begins September 14th from 2pm to 3pm EDT. It’s a three-part program. The subsequent sessions will be held September 16 & 21 at the same time. All the information you need about the program can be found here. This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days.
Nonprofit Tech for Good
AUGUST 11, 2010
While there are many great nonprofit bloggers , nonprofits that are utilizing social media and mobile technology should also be reading the five blogs listed below. Although they are primarily written for the private sector, their writers seemingly have direct communication with companies like Facebook, Twitter, Foursquare, etc. and often provide some of the best inside information about crucial updates and The Next Big Thing: About Foursquare :: www.aboutfoursquare.com. @ aboutfoursquare. faceb
Fundraising Coach
AUGUST 24, 2010
“Sheesh. I can’t remember their name…but if I saw their face! Then I’d know them!&#. How often have you heard that said? Or said it yourself? If you’re doing nonprofit marketing or fundraising on the web with social media like Facebook and Twitter, you know the importance of having your face (or logo if you must) associated with your account.
The Agitator
AUGUST 16, 2010
As reported in eMarketer , here’s a chart, based on data compiled by UMass Dartmouth Center for Marketing Research, showing the growing use of social media tools by charities. eMarketer says corporates should be learning from nonprofits’ use of these tools. Personally, I think we’re all still learners in this field. Tom. Tags: Don't Miss these Posts blogging charities communications innovation media usage new media nonprofits online activism online fundraising online publishing
Get Fully Funded
AUGUST 5, 2010
If your organization is having trouble raising money right now and you’re blaming it on the economy, I want you to stop. There are lots of nonprofits who are doing just fine. Many of my clients are raising more money this year than last year. Attendance at annual dinners and galas is up. Donors are still giving and many have increased their gifts.
Kivi's Nonprofit Communications Blog
AUGUST 4, 2010
Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words. Amanda Byrne of Carolina Tiger Rescue with Kaela. “We recently participated in Chase Community Giving , and I was the representative managing our Chase profile.
Selfish Giving
AUGUST 25, 2010
The numbers are in from our new “Meal Deals&# cause marketing program with iParty, Ocean State Job Lots & Phantom Gourmet and it was a big success. The program raised $87,000. Proceeds will benefit my hospital’s Food Pantry, which last year fed 75,000 people. You can read all about the details behind the “Meal Deals&# program here.
Nonprofit Tech for Good
AUGUST 2, 2010
Animal sanctuaries exist because there are places, people and things that animals need sanctuary from. Chimps are used in labs for animal testing. Elephants are forced to perform silly tricks through submission in circuses. In many states it is legal to own tigers as pets, but once they grow too large they are often abandoned or sold on the black market.
Care2
AUGUST 13, 2010
How does your nonprofit typically engage with your supporters? Is your ongoing online communications mainly comprised of action alerts to sign petitions or donation appeals pleading for money? If you answered yes, then your nonprofit is missing out on major opportunities on engaging and developing deeper relationships with your supporters. Here are ten engagement strategies to add to the mix of your online communications starting Monday morning.
The Agitator
AUGUST 23, 2010
Good news and insight from Matt Thornhill of the Boomer Project, my favorite Boomer expert. Writing in Engage: Boomers , Matt compares the spending habits of today’s age 55-64 Boomer segment to today’s 65-74 year-olds (he calls them&# Silents&# ) ten years earlier. In other words, how were the Silents spending their money (and how much) ten years ago when they were at the same lifestage as today’s Boomers.
Get Fully Funded
AUGUST 8, 2010
Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Actually, it’s not anything magical at all. It’s simply fundraising using the internet as a tool. To make it really easy, I’ve got 7 simple steps you can take to get started or crank up your online fundraising efforts. 1.
Kivi's Nonprofit Communications Blog
AUGUST 18, 2010
On Thursday, August 19, I’m teaching a new webinar called “ Using Metaphors and Themes to Get Your Messages Across.” It is part of our Get Creative series this month, and also part of the Ideas for Nonprofit Writers series of trainings I’m creating. As part of my preparation, I interviewed Susan Strong ( @susancstrong ), the founder and executive director of the Metaphor Project , which helps mostly progressive causes frame their messages using well-understood cultural imagery and idioms – or as
Selfish Giving
AUGUST 16, 2010
Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have. I tell them the answer is simple. They lean in. The key is actually three things, I whisper. They reach for a notepad and pen. The key, I say, is BRAND… BRAND… BRAND. While they initially shrug off my answer, they come around when I explain it to them.
Getting Attention
AUGUST 1, 2010
I’m thrilled to tell you that more than 2,700 taglines — of four types from nonprofit organizations in 13 different categories from health to civic benefit — were entered in the 2010 Nonprofit Tagline Awards. That’s: 1,544 organizational taglines. 510 program/service/product taglines. 393 fundraising campaign taglines. 385 special event taglines.
Fundraising Coach
AUGUST 3, 2010
Last week, I received this question about a fundraising letter acquisition mailing. Hi Marc, We are doing an acquisition mailing to patients of Local Community Clinic on behalf of Local Community Clinic Foundation, a 501c3 that offers support to the Clinic and the Community. The mailing is huge – just over 100,000 – and we are trying to keep this within our budget abilities without losing the personal touch for the end readers.
The Agitator
AUGUST 15, 2010
Recently received my update on new packages and resources in the terrific SOFII files. Somehow I had never noticed the “tutorial&# on writing fundraising copy offered by Jerry Huntsinger, one of the best ever. He’s up to installment #22 — “Whatever happened to real stories about real people?&#. If you write — or depend upon — fundraising copy, Jerry’s series is “must read.&#.
Get Fully Funded
AUGUST 6, 2010
I’m seeing signs of the economy improving. Are you seeing them? Restaurants and shopping malls are packed and I’m hearing positive news from trusted sources. My clients are seeing more and bigger donations coming in (yay!). I firmly believe that fundraising is going to get easier a little bit at a time over the next several months. I don’t know if it will go back to where it was, but I don’t plan to spend any time worrying about that.
Kivi's Nonprofit Communications Blog
AUGUST 26, 2010
I know how busy you are. I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Look who’s already signed up for the New York City and Washington DC events: a statewide ballet. a watershed protection group. a journalists association. a cultural c
Selfish Giving
AUGUST 2, 2010
Over the past few weeks I’ve gotten a lot of questions about how to prepare and use cause marketing proposals. Here are some answers! First, know when to use them. Proposals are not for first meetings. We greet prospects with paper in hand, but it’s blank. It’s time to listen and explore. We save our proposals for later after we better idea of objectives.
Getting Attention
AUGUST 5, 2010
I’m fascinated by the Russian spy ring’s attempt to extract U.S. secrets. They counted on their ability to burrow deep into typical American life to develop their understanding of the U.S. government’s goals and strategies. One of their primary strategies in doing so - knowing their “audience,&# the neighbors and other folks who had to believe they were just “regular folks&# – is the key to advancing your nonprofit’s marketing impact.
Fundraising Coach
AUGUST 10, 2010
Lately I’ve been getting lots of questions about how individuals can fundraise for walkathon events and many other -athons: bike-a-thons, bowl-a-thons, etc. So I wrote down some of the basic advice I was giving. When I finished, it was a 5-page article!! Rather than post that long an entry here, I’ve put it in the Articles section. The link is: How to Fundraise for Your Next Walkathon.
The Agitator
AUGUST 2, 2010
Marketing maven Seth Godin recently published his “post-industrial&# version of the “A is for Apple&# alphabet. In his alphabet, “W&# is for “Worldview.&# Here’s what he says: “I first encountered this term via George Lakoff. Your worldview is the set of expectations and biases you bring to a situation before any new data appears.
Get Fully Funded
AUGUST 24, 2010
I’m a very methodical thinker. I like order to things. I like to see a clear start and a clear finish. Yesterday, I found myself pulling out the sticky notes with two different clients to help them think about a project. The first client needed to map out a process for managing volunteers, from recruiting all the way through to the Exit Interview.
Kivi's Nonprofit Communications Blog
AUGUST 5, 2010
I’m calling August “Get Creative&# month at Nonprofit Marketing Guide. We are doing webinars on video , photography , and snazzing up your writing with metaphors and humor. In addition, I’d like to post lots of great ideas, resources, and case studies here on the blog during the month. Do you want to help? 1. Write Your Own Post for the Nonprofit Blog Carnival.
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