Selfish Giving

NOVEMBER 15, 2016

Never Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep! On the show, Megan, David and I discuss: David Wolfe, Leesa Sleep.

Homelessness 263

Homelessness 263

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

Advertising 167

Advertising Technology Foundations Marketing 167

Nonprofit Tech for Good

NOVEMBER 22, 2016

The following is an excerpt from October-December 2016 Edition of AsianNGO Magazine. Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. The rapid rise of social media and its proliferation to every corner of the globe will be one of the most defining characteristics of the 21 st Century.

Technology 111

Technology Advertising Nonprofits Activism 111

Fundraising Coach

NOVEMBER 28, 2016

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over." Or more generally: "If they knew about us, they'd give. One gentleman took along time to explain each step of the education process.

Education 107

Education Education Fundraising Fundraising 107

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

Values

Kivi's Nonprofit Communications Blog

NOVEMBER 21, 2016

Sara Maldonado. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sara Maldonado specializes in digital communications and client relations.

Communication 98

Communication Public and Nonprofit Management Finance Nonprofits 98

The Agitator

NOVEMBER 28, 2016

Any decent salesperson knows (and practises) that successful selling involves meeting customers’ needs, not selling the product or service. Fundraising is no different. It’s about meeting the donor’s needs … not the organization’s. A recent e-newsletter from Tom Ahern, citing Mark Phillips at Bluefrog , flagged this most fundamental principle.

Law 92

Law Universities Production Fundraising 92

Pam Moore

NOVEMBER 29, 2016

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” Instead they are thinking “HOW can I do business with this person?

Foundations 167

Foundations Marketing Marketing Management 167

Nonprofit Tech for Good

NOVEMBER 4, 2016

The National Retail Federation estimates that U.S. households will spend an average of $935.58 this holiday season. That translates into billions of dollars in consumer spending that can empower philanthropy and social good. By shopping at any of the 30 online stores listed below, conscious and ethical consumers can channel some of their spending power into the nonprofit sector.

Retail 108

Retail Ethics Nonprofits Philanthropy 108

Fundraising Coach

NOVEMBER 16, 2016

Crowdfunding is a term you hear thrown around in both the nonprofit and for-profit worlds these days, but few people have really grasped—and put into practice—exactly what it is. The way I’d define crowdfunding is with these three words: online social fundraising. Accepting donations online is not really innovative anymore, to be honest. We all know about online fundraising at this point and agree it’s necessary.

Non-Profits 98

Non-Profits Recruitment Fundraising Fundraising 98

Kivi's Nonprofit Communications Blog

NOVEMBER 15, 2016

Could your annual report fit right in with this scene? It’s time to update your approach. If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously. Now that I am actively advocating for very short annual reports , I’m hearing that the donor list is the last hurdle that is stopping otherwise rational communications and fundraising profession

Communication 95

Communication Activism Fundraising Fundraising 95

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

Nonprofits

Ann Green

NOVEMBER 2, 2016

By now you’ve heard about #GIvingTuesday.This year it’s on November 29 and it’s billed as a global day to give back. Some people think it’s a great way to raise more revenue and find new donors. Others find it a complete waste of time. Personally, I like the idea of a giving day and make most of my year-end donations on #GivingTuesday. On the other hand, it feels more like Asking Tuesday with a relentless stream of email messages and social media posts begging you to donate now.

Fundraising 81

Fundraising Fundraising 81

Selfish Giving

NOVEMBER 8, 2016

Today on CauseTalk Radio , Megan and I talk to Christine Riley Miller , Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands , about the company's new, re-branded foundation, the Joy in Childhood Foundation. The goal of the foundation is right in the name: to provide the simple joys of childhood to sick and hungry kids.

Foundations 174

Foundations Children Food Communication 174

The Agitator

NOVEMBER 10, 2016

Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do).

Fundraising 81

Fundraising Fundraising Communication Marketing 81

Nonprofit Tech for Good

NOVEMBER 3, 2016

For environmentally friendly and socially conscious holiday shoppers that prefer to give donations to nonprofits as holiday gifts, the 20 holiday gift programs listed below are a good starting point for your holiday shopping. Ranging from wildlife conservation to refugee relief, tribute gifts make excellent holiday gifts for friends, family, and work colleagues.

Environmental 98

Environmental Children Nonprofits Fundraising 98

iMarketSmart

NOVEMBER 11, 2016

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Do they lean left or right? Do you know? Could you be alienating them by assuming that their politics align with yours? Here are 3 things you might want to consider as you engage with your supporters (according to Arthur C.

Fundraising 73

Fundraising Fundraising Governance Marketing 73

Kivi's Nonprofit Communications Blog

NOVEMBER 17, 2016

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. 1. Open Your Donation Form As Soon as Possible. If people want to give early, let them. Several nonprofits are inviting their donors to make their Giving Tuesday gift now – there’s no time to waste in making the world a better place!

Children 89

Children Foundations Nonprofits Communication 89

Ann Green

NOVEMBER 10, 2016

Many of you are immersed in your year-end appeal, but if you think you can rest easy once the letters have gone out, think again. Your work has just begun. In fact, what comes next is even more important, especially if you want to to keep your donors for a long time. Do a good job of thanking your donors. I write a lot about the importance of thanking your donors, but I think this bears repeating.

Retention 73

Retention Communication Fundraising Fundraising 73

Selfish Giving

NOVEMBER 29, 2016

Today on CauseTalk Radio , Megan and I talk to Alison DaSilva , Executive Vice President, Cone Communications , about their latest study, the 2 016 Cone Communications Millennial Employee Engagement Study. On the show, Megan, Alison and I discuss: Alison DaSilva, Cone Communications. Why Millennials are so important to companies. 50 percent of the workforce by 2020!

Volunteerism 140

Volunteerism Volunteerism Communication 140

The Agitator

NOVEMBER 15, 2016

I just read an article worrying about fundraising prospects in the post-Boomer world. Worryingly, it cited the Blackbaud study estimating that Boomers and older adults account for 69% of giving in the U.S. … and of course with the sub-text: they’ll start dying. There’s plenty of stuff to read about that particular Armageddon, so I won’t go there today.

Fundraising 76

Fundraising Fundraising 76

Nonprofit Tech for Good

NOVEMBER 25, 2016

In the spirit of year-end giving, the Public Interest Registry and Name.com are offering.NGO domains for only $.99 through the end of 2016. If your NGO, nonprofit, or charity has yet to protect your organization’s primary online brand (your.ORG website and email!) by registering it’s.NGO equivalent, then please let this $.99 offer finally propel you into taking action.

Technology 80

Technology Collaborations Communication Nonprofits 80

EveryAction

NOVEMBER 29, 2016

Ah, #GivingTuesday. the day donors wake up from their post-Thanksgiving food stupors, reflect on spending too much money during those retail-holidays-that-shall-not-be-named, and decide to offset the materialistic frenzy with some good-for-the-soul charitable giving - and then, of course, they take a selfie. We're back again this year with all-day coverage of the best #UNselfie posts from around the web - send us your favorites on Twitter and check back here for updates!

Retail 72

Retail Food 72

Kivi's Nonprofit Communications Blog

NOVEMBER 10, 2016

Kerri Moore. This summer, Kerri Moore gave us The Ultimate Checklist for marketing events. Today she’s back with some ideas on what to do after your event is over. ~Kristina. Guest Post by Kerri Moore of Booster. After your nonprofit has hosted a fundraising event, you’ll need to take some time to celebrate your success. But before you pop too many bottles, it’s important that you’re prepared to communicate with your valuable attendees and donors.

Communication 82

Communication Activism Education Education 82

Mission Minded

NOVEMBER 14, 2016

Brand begins with people. And one of the industries that best understands this is the hospitality industry. They embrace the idea that everyone within the company—not just front of the house—is responsible for the brand. And you know we’re on board with that. Human Resources is the business of attraction, selection, and retention of internal […].

Retention 71

Retention 71

Selfish Giving

NOVEMBER 22, 2016

Today on CauseTalk Radio , Megan and I talk to Ryan Harmon , CEO & Co-founder of Press Cleaners. Press is a weekly, subscription-based dry cleaning and laundry delivery service in Texas that is helping the homeless and growing its business with its Socks for Souls program. Never Miss a Show - Sign Up for Email Updates. On the show, Megan, Ryan and I discuss: Ryan Harmon, Press Cleaners.

Homelessness 124

Homelessness Marketing Marketing Fundraising 124

The Agitator

NOVEMBER 29, 2016

In the flood of #GivingTuesday emails washing over our in-boxes yesterday, one powerful message stood out. Marked #ThanksGivingTuesday the message came from Concordia College-New York. This elegantly simple message of gratitude represents everything that #GivingTuesday — the Big Box Store approach to fundraising — does not. The message was accompanied by the video below.

Fundraising 75

Fundraising Fundraising Nonprofit Management Retention 75

Getting Attention

NOVEMBER 8, 2016

This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising. But it was distressing, especially as I contemplate where we go from here. So many organizations have ignored the chaos we’ve lived in during this extended election ramp up.

Participation and motivation 71

Participation and motivation Construction Universities Values 71

Ann Green

NOVEMBER 30, 2016

Do you know why your donors give to your organization? Most likely they feel a connection to your cause. Most of us are good people and we want to help others. I’m very upset about the results of the recent U.S. presidential election, which prompted me to donate to organizations that will help people/communities who will be left behind in the next administration.

Food 64

Food Communication Fundraising Fundraising 64

Kivi's Nonprofit Communications Blog

NOVEMBER 7, 2016

Is your nonprofit running petitions and other online advocacy actions? If the answer is “Yes,” then you might want to use after-action popups to transform your advocate’s actions into money. Popups, also known as website lightboxes, display an image or video that floats on top of a web page, dimming out the rest of the content. They’re used for all sorts of purposes on nonprofit websites – email sign ups, fundraising campaigns, and event signups.

Technology 81

Technology Fundraising Fundraising Nonprofits 81

iMarketSmart

NOVEMBER 9, 2016

There’s brilliance down under! . A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit. A person can easily take you out of the Will as quickly as they put you in.

Activism 63

Activism Marketing Marketing Fundraising 63

NonProfit Hub

NOVEMBER 16, 2016

I’ve had the privilege of volunteering and sitting on over 10 nonprofit boards as a member of my community. As I’ve transitioned into becoming a nonprofit professional the past few years, I’ve had the opportunity to assemble a board of my own—well, two actually. Since Nonprofit Hub has become its own 501(c)3, the staff has been able to come down from the ivory tower and actually live the life of a nonprofit professional.

Ethics 67

Ethics Recruitment Insurance Associations 67

The Agitator

NOVEMBER 2, 2016

In the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers. Asking for Money? Compliment the Donor, Not Your Organization is worth a careful read for several reasons, not least of which is that a major general circulation paper like the Times delves into a ‘how to’ subject generally re

Fundraising 75

Fundraising Fundraising Foundations Retention 75

Getting Attention

NOVEMBER 29, 2016

It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017. Whether your organization is a passionate participant or still weighing joining the movement, you have lots to learn from watching colleague and competitive organizations execute their #GivingTuesday campaigns. Even if you decide to stay on the sidelines—maintaining focus on year-end—you’ll know what your prospects are seeing post-Thanksgiving each year so that you can shape your campaign accordin

Participation and motivation 71

Participation and motivation Retention Foundations Communication 71

Ann Green

NOVEMBER 21, 2016

Year-end giving is in full swing and even if you’ve mailed your appeal letter, many people will choose to donate online. Chances are you’ll send most of your reminders by email and social media with a link to the donation page on your website. That means online giving on your website needs to be easy to do. It’s tricky because you want to capture vital information without overwhelming your donors. 5 Donation Page Blunders That Kill Fundraising Response Rates.

Fundraising 63

Fundraising Fundraising Nonprofits 63

Kivi's Nonprofit Communications Blog

NOVEMBER 8, 2016

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. Here’s what we discovered: We used our CRM to help us figure this out, but I knew there had to be a way to do it in Excel too, so I put out the call for help.

Law 75

Law Values Communication Nonprofits 75

Mission Minded

NOVEMBER 30, 2016

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy […].

Marketing 60

Marketing Marketing 60