Selfish Giving
APRIL 10, 2017
There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment. Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history.
Pam Moore
APRIL 24, 2017
Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on.
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Nonprofit Tech for Good
APRIL 18, 2017
Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. The arc of success for digital fundraising has just begun. Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities.
The Agitator
APRIL 10, 2017
I love the digital age and all it offers fundraisers today — and what it will increasingly offer in the future. I’m also aware that too many folks avoid undertaking basic fundraising tasks in hopes that some ‘magic app’ will appear that can deliver instant results inexpensively with the click of a mouse. Not gonna happen. I served my fundraising apprenticeship in the late ‘50s and early ’60s in what was basically a computerless, faxless, and smartphone-free world.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
NonProfit Hub
APRIL 14, 2017
Sponsored by Reward Volunteers. The impact of volunteerism can be felt in communities of all shapes and sizes. No matter the size of the community, though, the impact of volunteerism is always huge. Wherever it occurs, volunteering exists to help others. But volunteerism’s best-kept secret is this: it’s good for you, too. We did some digging to find out all the reasons why volunteering rocks. 1.
Ann Green
APRIL 12, 2017
Your donors are not ATM machines and people you only communicate with when you need money. They are your partners and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re helping you make a difference. I recently received a Donor Impact Report from Project Bread, an organization that’s working to end hunger.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
APRIL 28, 2017
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.
Nonprofit Tech for Good
APRIL 29, 2017
Thank you for taking the 2017 Global Trends in Giving Survey! . Published in English, español, and français, the goal of the 2017 Global Trends in Giving Survey is to gain a better understanding of how donors worldwide prefer to give and engage with nonprofits, NGOs, and charities worldwide. The data will be released on September 4, 2017 in the inaugural edition of the Global Trends in Giving Report at givingreport.ngo.
The Agitator
APRIL 24, 2017
Brands can create significant connections with consumers and donors. Each year the Harris Poll conducts a benchmark study to determine how deep those bonds go. Then, in a variety of 18 categories including airlines, hotels, banks, rental cars — and yes, nonprofits — they honor the highest ranked brands in each award category. The Harris folks proclaim, “the stronger the brand, the greater the bond.
iMarketSmart
APRIL 17, 2017
Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 2- What programs interest them and why? 3- Who and/or what influenced them to care about your nonprofit’s mission? 4- Do they have any interest in honoring or commemorating that influencer?
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Kivi's Nonprofit Communications Blog
APRIL 26, 2017
That’s the exact question I got at a conference last week, and it’s one I get quite often. . You or your team are regularly producing content — in this case, an email newsletter — that you know isn’t any good. Can you stop? Yes, please, for everyone’s sake, stop producing your crappy newsletter. . Now the next question is, “Should you produce something else instead?
Selfish Giving
APRIL 18, 2017
Today on CauseTalk Radio , Megan and I talk to Icema Gibbs , Director, Corporate Social Responsibility, for JetBlue Airways , about JetBlue for Good. The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It's focused on giving back in meaningful ways in the communities the airline serves and to inspire others to do the same.
Pam Moore
APRIL 14, 2017
With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business.
Mission Minded
APRIL 25, 2017
With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP?
The Agitator
APRIL 5, 2017
Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal. Perhaps not a great deal of consideration of trustworthiness went into giving that first gift, so I added the caveat ‘implied’ But when it comes to the next gift, I would suggest trust is indeed
iMarketSmart
APRIL 24, 2017
Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! First, when marketing anything, it’s essential to have a good product.
Kivi's Nonprofit Communications Blog
APRIL 27, 2017
When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time. This is especially true if your role isn’t exclusively focused on media relations. If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, itR
Selfish Giving
APRIL 4, 2017
Today on CauseTalk Radio Megan and I talk to Colleen Ridenhour , Senior Vice President Resource Development for Habitat for Humanity International , and Tracy Cioffi , Senior Vice President of Marketing for Sur La Table , about Habitat's new cause marketing platform, Home is the Key. On the show, Megan, Colleen, Tracy and I discuss: Tracy Cioffi, Sur La Table.
Pam Moore
APRIL 22, 2017
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Click To Tweet. 84% of women turn to social networks before making a purchase decision!
Ann Green
APRIL 19, 2017
Having too much to do is the norm at most nonprofits, especially small ones. You may be busy, but what are you saying you don’t have time to do? Are you spending too much time on what’s urgent and not what’s important? It’s possible to stay on top of things, even if you feel you’re so busy you want to set fire to the paperwork on your desk. One big key is planning. .
The Agitator
APRIL 25, 2017
Tom and I began working together 46 years ago at Common Cause , founded by the remarkable, accomplished and extraordinarily prescient John Gardner. Among the values Gardner instilled in both of us was the value of volunteerism and the importance of respect and proper management and accountability for each volunteer who worked at Common Cause. His pedigree — Medal of Freedom winner, former Secretary of Health, Education and Welfare under Lyndon Johnson (until he resigned over the Vietnam wa
iMarketSmart
APRIL 19, 2017
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. Here they are: The Tourist – No commitment: These folks are not likely to give you money but they do respond to freebies and use your website to gather information.
Kivi's Nonprofit Communications Blog
APRIL 13, 2017
Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY. We loooooove our quizzes, because the good ones are all about us. They are irresistible, addicting and shareable.
Selfish Giving
APRIL 11, 2017
Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donations from passersby.
Concord Leadership
APRIL 18, 2017
It seems that those of us attracted to nonprofit leadership are very good at “doing.” We see a need right in front of us and fill it. And fill it again. In fact, we get so good at seeing the need in front of us, that we forget to lift up our head. A view […]. The post To what end? appeared first on The Concord Leadership Group, LLC.
Getting Attention
APRIL 19, 2017
There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and understand others with whom you want to build a friendship—learning what’s important to them and how their days go.
The Agitator
APRIL 16, 2017
In my post on the United Airlines customer care fiasco I promised a follow-up piece on just the opposite. A great example and resulting rules on building loyalty, retention and commitment. On the very day United was dragging Dr. Dao down the aisle, Rachel Hunnybunn , Director of Client Relationships for our sister company DonorVoice in the UK and Europe, posted 4 simple steps toward retention, loyalty and better donor experience over at 101Fundraising.
iMarketSmart
APRIL 5, 2017
Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place. There are 8 major things some fundraisers do that impede fundraising success. The funny thing about these points is that they are the same reasons why people fail to make friends and build enduring relationships.
Kivi's Nonprofit Communications Blog
APRIL 19, 2017
Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. ~Kristina. Guest Post by Jeff Gordy. As more and more donors prefer to engage with nonprofits through digital channels, designing a stunning website is more important than ever.
Ann Green
APRIL 26, 2017
When you’re putting together your marketing and communications plans, do you include raising awareness as one of your goals? If you do, that’s a problem because raising awareness is not a goal. Raising awareness isn’t necessarily bad. Instead of a goal, think of it as a first step. Shouting in the wind. Nonprofit consultant Nell Eddington makes this important point “ When you attempt to “raise awareness” without a specific and targeted strategy, you are just shouting in the wind.
EveryAction
APRIL 21, 2017
Earth Day is this Saturday and there's so much you can do to defend, fund, and educate yourself on the critical environmental issues we face as a global population - here are six to get you started. 1. Show up for science. Need plans for the weekend? The March for Science and the People's Climate Movement are set for April 22 and April 29 respectively, and no matter where you live, there's ample opportunity to participate.
Getting Attention
APRIL 19, 2017
There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and understand others with whom you want to build a friendship—learning what’s important to them and how their days go.
The Agitator
APRIL 26, 2017
Last weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. In a large public square beside my hotel, the Susan B. Komen Foundation was setting up for the local version of their Race for the Cure® — the world’s most successful series of 5K run/walk events designed to raise awareness of breast cancer.
iMarketSmart
APRIL 7, 2017
A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.” Here’s our take on the subject: 1. Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters.
Kivi's Nonprofit Communications Blog
APRIL 6, 2017
According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important. Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any progress on the work by either the individual or their team took place.
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