Sat.Feb 01, 2020 - Fri.Feb 07, 2020

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Newsletter: Join Our New Social Impact Book Club ; Cause Marketing Wins Big at the Super Bowl ; What to Do When a Partner Won’t Pay You

Selfish Giving

Do you like to read? I ??to read! So does Megan Strand at Engage for Good. And we're hoping you do too because we want you to join our new Social Impact Book Club. Here's how it will work. 1. Every quarter we'll pick a business book that's relevant to your social impact work. (BTW: I'd rather do a book monthly than quarterly, but let's take baby steps!

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[FREE WEBINAR] How NGOs Worldwide Can Use Digital Storytelling to Attract U.S. Donors

Nonprofit Tech for Good

Date: Tuesday, March 24, 2020. Time: 1pm EST / 10am PST. Presented by: Elizabeth Ngonzi , Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA. U.S. charitable giving in 2018 was $428 billion, yet most international organizations are unaware about how the U.S. charitable market works, its scope, where potential competitors and collaborators are, and how to overcome hurdles.

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Once Upon a Digital Brand: 6 Brand Storytelling Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners.

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Lynne Wester : The Four Pillars of the Donor Experience

NonProfit Hub

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We see this in the fact that 95% of our gifts come from 5% of our donors, and in higher education, the alumni giving rate is falling each and every year.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Major and Legacy Gift Fundraising Is Changing… Blame Robocalls.

iMarketSmart

Relationships building is part art, part science. And, as we all know, raising major and legacy gifts is all about building meaningful relationships. Over the past few years, the strategies and tactics nonprofits employ to raise major and legacy gifts has evolved and changed, and with good reason. Tactics from the past simply don’t work as well as they once did.

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6 Nonprofit Renaming Tips

Mission Minded

Just because your nonprofit refreshed its brand doesn’t mean that it should change its name. Most often, we counsel our. The post 6 Nonprofit Renaming Tips appeared first on Mission Minded.

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How to calculate your core number

Lets Talk Nonprofit

What's your number? In fundraising, you always want to ask for a specific amount. That's true, whether you're talking to a major donor or writing an acquisition letter. In your fundraising letters, you want to avoid a one-size-fit-all approach. Especially one that suggests a broad giving range, like "Please send $1,000, $500, $250, $100, $250, or $50.

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Hey nonprofits, your rent is going up 10X

Philanthropy 2173

Do you work for a "dot org?" Do you know there's an effort underway (currently put on hold by the California Attorney General ) to sell the registry of.orgs to a private equity firm? At a time when hands wring over closing civic space and the many ways technologies are being turned against us, this is the most concrete, least metaphorical example of how to shut down nonprofits I can imagine.

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10 Common Misconceptions Nonprofits Have About Bitcoin Fundraising

Nonprofit Tech for Good

By Alex Wilson and Pat Duffy , co-founders of The Giving Block. Nonprofits have been accepting cryptocurrency donations for over a decade. The recent spike in cryptocurrency fundraising was sparked by IRS guidance which provided clarity and ignited the trend. Over the last couple of years, we’ve spent hundreds of hours talking to senior nonprofit leaders across organizations both large and small about Bitcoin and other cryptocurrencies.

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Make a Good Impression by Showing Some #DonorLove

Ann Green

Not long ago while I was scrolling through my email, one message stood out. It was a thank you video from a nonprofit organization. A week or so before that I received a thank you card from another nonprofit. Unfortunately, those are the only examples of #DonorLove from the last few weeks that I can share with you. I’d also like to tell you I received a bunch of wonderful thank yous after I made my year-end gifts, but I can’t.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Media's past, civil society's future?

Philanthropy 2173

For the last decade(s) or so, there has been much attention to the blurring of lines between nonprofits and social businesses. Much of the pressure is self-inflicted by funders and nonprofits looking for sustainable revenue models. The rise of impact investing is part of this story. I'm bringing it up just as background - just to say any nostalgic differentiation between businesses and nonprofits need to be reconsidered by looking at the reality of revenue generation practices.