Sat.May 11, 2019 - Fri.May 17, 2019

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Marketing 109
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[FREE WEBINAR] 10 Emerging Trends in Social Media for Small Nonprofits

Nonprofit Tech for Good

Date: Tuesday, June 11, 2019. Time: 1pm EDT / 10am PDT. Presented by: Heather Mansfield of Nonprofit Tech for Good. Fundraiser for: Wildlife SOS (Donation Optional). Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices.

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15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? Here are 15 ways to bring some authenticity by doing a quick recorded or live video or creating a photo post with a great caption or overlay.

Culture 99
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Apply Yourself: Listen in for Brand-Focused Inspiration

Mission Minded

You may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting. The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. If you haven't yet had time to dig into the full report, here are some of the top highlights that we think are important for nonprofits to know: 1.

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Emergency Funding: Where to Find It and How to Get It

NonProfit Hub

It’s no secret that nonprofits struggle to find funding more than businesses and corporations do. Any money leftover after operating costs is usually put toward helping those in need, and that’s something to be proud of. But that doesn’t mean it’s not important to bring home a sufficient amount of bacon, or that nonprofit workers shouldn’t live comfortably themselves.

Finance 69
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7 Data Points That Prove ‘Fundraising Climate Change’ Is Real And Happening Now

iMarketSmart

What’s in a name? In my book (titled Engagement Fundraising ) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied to the trend was ‘Fundraising Climate Change.’ I had been monitoring some metrics for some time until, finally, I concluded that sh#t was about to go down — big time. And now, it’s beginning to hit the fan.

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Don’t Get Lost in the Shuffle. Make Your Messages Stand Out

Ann Green

Information overload is an understatement right now. We’re bombarded by messages of all kinds from many different sources. How can your nonprofit keep up with all this? You want to communicate with your donors, but you don’t want your messages to get lost in the shuffle. It won’t be easy, but here are a few ways to make your messages stand out. What’s your intention?

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Better Asks: Getting People to Give, Volunteer, and More

Kivi's Nonprofit Communications Blog

Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Online Crowdfunding: A How-To Guide

NonProfit Hub

In the last decade, crowdfunding, or the collection of small donations from a large number of people, has taken the fundraising world by storm. It’s projected to become a $90-96 billion dollar industry by 2025 , and for good reason. By using the internet to rally supporters, you can reach an exponentially larger and more diverse audience while also streamlining the giving process.

Law 64
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Why hardly anyone reads your planned giving newsletter (and what you can do about it).

iMarketSmart

Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. However, most of your supporters are not lawyers. Did they opt-in? Your planned giving newsletter is designed to educate people about planned gifts, right? The problem is that most people are not ready for your education. Most of the people to whom you send your newsletter probably did not opt-in to receive it.

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Newsletter: How Much Partnership Pros Are Paid in 2019; Ace Hardware to Give Away One Million Flags ; How Gen Xers Use Social Media

Selfish Giving

This week I'm releasing some of the results from the salary survey Catalist and Selfish Giving conducted in April. Below is the graph for 2019 partnership salaries for five positions. In the coming weeks, you'll see additional graphs on partnership salaries by geographic region, average duration of employment and fairness of compensation. Stay tuned for more research!

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Keeping Spirits High at Work #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization? Recently, Katherine Wertheim at npEngage shared 10 Ways to Improve Moral at Nonprofit Organizations.

Food 62
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[PODCAST] Growing Good with Lisa Guill

NonProfit Hub

Nonprofit Hub’s newest Hubcast series, Growing Good, is all about how young nonprofit professionals can sustain and grow our industry for the better. As startups and other for-profit companies ramp up their offerings for new employees, young people are especially pressured to forgo nonprofit work. This episode features Lisa Guill, Communications Director of City Impact , a faith-based social services nonprofit in Lincoln, Nebraska.

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Mixed Links for Nonprofit Communicators – May 17, 2019

Kivi's Nonprofit Communications Blog

The Hound. Auburn, AL Good afternoon! (Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… If you get confused about all the different marketing techniques out there, Hubspot has put together The Ultimate List of Types of Marketing [40 and Counting].

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4 (Mostly) Free Ways to Appreciate Your Employees

NonProfit Hub

Nonprofit employees are truly unsung champions. They work tirelessly for the causes they care about, and usually for a lower wage than their for-profit counterparts. They deserve our recognition and celebration, but it can be hard to show your appreciation on a shoestring budget. Here are easy, cheap (or free) ways to show your employees how much they mean to you.