NonProfit PRO
OCTOBER 25, 2022
While the younger generations make sense for brand awareness, the older generations make sense for high-level gifts. So, it's time for a strategy update if you're struggling to attract Gen Xers or boomers as donors or have been ignoring them. Here are four ways to target these groups.
NonProfit Leadership Alliance
OCTOBER 26, 2022
When you build strong relationships with your donors, you’re increasing the odds that they will continue supporting you now and in the future. However, building relationships isn’t just an important part of the donor journey —it’s crucial for maintaining strong connections with all of your organization’s supporters, including your volunteers, corporate partners, and other community members. .
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Nonprofit Tech for Good
OCTOBER 25, 2022
According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e., capture an email address] through digital advertising. Most small and medium-sized nonprofits can’t afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost – namely, your nonprofit’s website empowered with any of the following unique call-to-actions (CTAs). 1) Top bar opt-ins and links.
Stanford Social Innovation Review
OCTOBER 24, 2022
By Daniella Foster. The kick-off article to this series shared a startling statistic: Forty percent of the world’s population is highly vulnerable to the effects of climate change, and most of the people in this group live in the countries least responsible for causing it. What’s also startling is that climate change is one of this group’s least immediate concerns.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
NonProfit PRO
OCTOBER 28, 2022
With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.
Candid
OCTOBER 24, 2022
Giving Season is quickly approaching. Starting today, 501(c)(3) nonprofits who earn a Candid Seal of Transparency may be eligible to enable and accept donations using Apple Pay, providing donors with an easy and secure way to give back. To be enable Apple Pay for your nonprofit, simply earn and maintain your Bronze Seal of Transparency : Sign-in on GuideStar.org and update or claim your profile using your organization’s email.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Amy Eisenstein
OCTOBER 28, 2022
Am returning to work in the field of non-profit fundraising, and really appreciate your articles. They have been so helpful in helping feel I am getting back up to speed. (BTW – is there a typo in the header of item 25? Please feel free to edit this bit out if you decide to post my comment :0).
NonProfit PRO
OCTOBER 27, 2022
The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.
Get Fully Funded
OCTOBER 26, 2022
Deciding to start a new nonprofit is the beginning of an incredible journey. You have an inspiring mission in mind, people you want to help, and the drive to do whatever it takes to make an impact. You knew starting an organization from scratch would take lots of time and effort. But once you see your nonprofit’s impact, the hard work will all be worth it.
Candid
OCTOBER 26, 2022
With GivingTuesday approaching on November 29, nonprofits are working to strategize how to generate revenue and bring renewed awareness to their work. The nonprofit sector’s recognition and adoption of diverse revenue streams, including cryptocurrency, has increased significantly over the last year, but many still feel hesitant when it comes to crypto fundraising.
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Mission Minded
OCTOBER 26, 2022
Here are four communications best practices you can employ to ensure your messaging is on-brand and breaks through the giving day frenzy. The post Don’t Let Your Message Get Lost in the Giving Day Frenzy appeared first on Mission Minded.
NonProfit PRO
OCTOBER 26, 2022
If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.
Bloomerang
OCTOBER 26, 2022
This is a new series from Bloomerang called Why I Donated. In each post, one donor will share what inspired them to make their donation and why they donated to that specific cause. Our hope is that this series will provide you with an even better understanding of the people who can help you move your mission forward. Keep reading to find out why CM, a marketing professional in Tennessee, set up a $25 monthly donation for Doctors Without Borders.
Donorbox Nonprofit
OCTOBER 27, 2022
Your nonprofit wants to start peer-to-peer fundraising, but you don’t know where to start. This type of fundraising relies on high-level communication with your fundraisers and a quality fundraising platform. But what is the best peer-to-peer fundraising platform? The answer to this question usually depends on your nonprofit’s needs. Peer-to-peer fundraising is a little different. […].
Veritus Group
OCTOBER 24, 2022
When you're a frontline fundraiser, your job becomes more than just a career as you help your donors make an impact on the world. The post Why Being a Frontline Fundraiser is NOT Just a Career appeared first on Veritus Group.
NonProfit PRO
OCTOBER 28, 2022
Fundraising professionals have an extremely hard job. They must generate greater amounts of dollars in good and tough times. It is not easy to obtain a sizable gift from a prospect in a time of prosperity, must less in a time of perceived recession.
Clairification
OCTOBER 27, 2022
“I’m not that smart”. Someone said that to me the other day and it was heartbreaking. The number of tasks in our culture that require someone who was born with off-the-charts talent is small indeed. Just about everything else we need people to do is the result of effort, practice and care. It’s true that variations of that work are easier for some folks, but no one finds all of it easy going.
EveryAction
OCTOBER 26, 2022
End-of-year fundraising can feel like a noisy cash grab. The subject lines in your inbox might be shouting, “Donate now” or “Urgent, just a few hours left!” or “MAKE YOUR DONATION BEFORE MIDNIGHT.”. Is there something you can do now to influence their end of year gift? Something that makes you stand out and lets your donors feel like the heroes that they are?
The Volunteer Hub
OCTOBER 24, 2022
There are many benefits of implementing an online volunteer training program. Here are 5 reasons e-learning is worth the investment. The importance of effective volunteer training cannot be overstated. Training is often one of the first interactions that volunteers have with an organization during their volunteer journey, setting the bar and providing a good experience is crucial.
NonProfit PRO
OCTOBER 24, 2022
Year-end is looming. It’s easy to feel overwhelmed, but when you boil fundraising down to the bare bones, our jobs are simple: Give donors a reason to donate to our organization again and again. Here are things to work on to impact your income positively before Dec. 31.
Jeff Brooks
OCTOBER 27, 2022
In major donor fundraising, it's often said that it's harder to get the appointment than it is to get the donation. That's because in our world, time and attention are more precious than money. This is true for nearly everyone, not just wealthy major donors: Time is in much shorter supply than money. And time is the currency of attention. That's what makes fundraising difficult.
Clairification
OCTOBER 24, 2022
Then what? People tend to prepare, prepare and prepare for the ask. Then they pitch, pitch, pitch. Yet they don’t think much about persist, persist, persist when it comes to navigating the donor’s response. How to Handle the “After Ask”. Failing to persist is a huge mistake. It’s so huge, it can undermine your fundraising success for years to come. Because you only have so many realistic prospects for your nonprofit.
Veritus Group
OCTOBER 28, 2022
Why do we have so much difficulty talking about the problem in our storytelling about our organizational work? Here are six reasons. The post Why Do Fundraisers Avoid the Problem in Their Storytelling? appeared first on Veritus Group.
NonProfit PRO
OCTOBER 25, 2022
Fundraising is facing its most significant threat in years thanks to inflation. Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail.
Jeff Brooks
OCTOBER 24, 2022
Ads written by journalists are why most people hate advertising. They're also why so many ads are ineffective and a waste of money. This is what we learn from The Monday Morning Memo at That Hovering Question Mark. It applies equally to fundraising. Ads written by journalists are those that begin by revealing everything that is to come. Like, “Guidomeyer’s Furniture is having a sale!”.
Big Duck
OCTOBER 26, 2022
The post How can you get donors to give again? appeared first on Big Duck.
Blue Avocado
OCTOBER 28, 2022
Leda Muller, the Founder/CEO of Pocket Security, facilitates a live discussion with nonprofits about their cybersecurity posture. The post Cyber Security 101 for Nonprofits – Live Q&A appeared first on Blue Avocado.
NonProfit PRO
OCTOBER 26, 2022
Email deliverability isn't something many of us consider.until our emails are labeled as spam. Check out our tips to ensure your emails land in inboxes where they belong. Download the Email Deliverability Guide today!
Jeff Brooks
OCTOBER 26, 2022
All professions have superstitions. That includes fundraising. Here are some "rules" that I once thought of as absolute. but now know better. "Don't use pastel colors.". This was one of the first fundraising rules I ever learned -- from my first boss at my first fundraising job at a small nonprofit. The rule is thoroughly bogus, and you can read the details here.
Foundation Group
OCTOBER 24, 2022
The post Death and Taxes: Understanding 501(c)(13) Cemetery Companies appeared first on Foundation Group®.
Kivi's Nonprofit Communications Blog
OCTOBER 28, 2022
No tricks here. Just some scary good articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a TikTok Holiday Guide, tips for Instagram Reels, fresh data on the state of digital marketing, how to avoid being labeled as spam, and more. It’s time for Mixed Links… Later has The Top Instagram Reels Trends to Try This Week and How to Find Trending Sounds on Instagram Reels.
NonProfit PRO
OCTOBER 26, 2022
In the nonprofit arena — like in healthcare — there are best practices, systems and protocols that keep the organization functioning at peak capacity. Much like the human body, when an area is weak or neglected the nonprofit and its mission suffer.
Volunteer Match
OCTOBER 28, 2022
Guest post by Ed Grocholski, Junior Achievement USA. November is National Entrepreneurship Month. It is a celebration of those visionaries who strike out on their own to start and build businesses that meet customer needs while benefiting the community as a whole.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 28, 2022
5 Ways the CCPA Benefits Consumers and Business Owners. CCPA protects your business consumers . Nowadays, it’s incumbent upon businesses to guard their customers’ personal information. This is because shoppers are becoming increasingly wary about sharing personal information with retailers. They are concerned that persons can exploit the data unknown to them.
Kivi's Nonprofit Communications Blog
OCTOBER 27, 2022
Are you looking for a new nonprofit marketing job? Or are you hiring for new positions on your nonprofit communications team? . Here’s a list of places to consider looking and/or posting. Please be sure to carefully read each site’s requirements before posting. You may need to have an account or join the Facebook Group to post and there may be a fee involved.
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