Sat.Jun 19, 2021 - Fri.Jun 25, 2021

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A Direct Mail Fundraiser’s Best Friend Just Might Be Digital

NonProfit PRO

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

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[FREE WEBINAR] How Nonprofits Can Leverage Social Media Data & Analytics to Attract New Donors

Nonprofit Tech for Good

Date: Tuesday, August 24, 2021. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free. Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? Ever wonder what made you pause on that post, hit like to engage, or donate? The key to building a digital strategy that works is DATA.

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5 Ways Nonprofit Comms Directors Often Need to Lead Their Organizations

Kivi's Nonprofit Communications Blog

“But is this really my responsibility?” That’s the response I sometimes get when I’m encouraging a nonprofit communications director to step up and start an often-hard conversation within their organizations. Of course, it’s usually not their job, technically. But the problem is that when executive directors and other senior staff don’t provide that kind of leadership, there’s a gap.

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The 5 C’s of Good Nonprofit Communication

Ann Green

I want to revisit a topic I’ve written about in the past and that’s the 5 C’s of good nonprofit communication. It’s important to keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Is it Clear? What is your intention? What message are you sending to your donors? Are you asking for a donation, thanking them, or sharing an update?

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Invisible Walls: Avoiding ‘Othering’ in Your Outreach

NonProfit PRO

One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this.

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7 Fundraising Actions Taken by Successful Nonprofits

Nonprofit Tech for Good

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year.

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The Insider’s Guide: Leading With Nonprofit Legacies

Bloomerang

Two thirds of Americans don’t have a will. That’s a vast area of untapped resources for the nonprofit sector. Expanding a current gifts program or taking on the challenge of beginning one is incredibly rewarding but takes time to ferment. Encouraging people to make a will and include your nonprofit in it isn’t easy. A fun run or gala charity auction is a lot more upbeat.

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Wake Up, Everybody!

NonProfit PRO

Today I wanted to start your week off with a little music. It’s been a very loooooong year, and as many of you are about to wrap up your fiscal year, you might need some encouragement to keep pushing. Let me share with you one of my all-time favorite songs with you: "Wake Up Everybody".

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Webinar: A Fresh Formula for Capital Campaign Success

Mission Minded

Join us on June 30th for our webinar, “A Fresh Formula for Capital Campaigns: How to Create Powerful Communications and Successful Outreach.”. The post Webinar: A Fresh Formula for Capital Campaign Success appeared first on Mission Minded.

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Missed Our Free Webinar on Raising Awareness? Take the Online Course Anytime!

Kivi's Nonprofit Communications Blog

We had over 200 people register for last week’s free webinar on how to raise awareness. But if you weren’t one of those 200 people and you struggle with what it means to raise awareness, we still have you covered! We have a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time).

Activism 101
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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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5 Small Changes to Make That Can Create Outsized Results in Your Fundraising Efforts

Bloomerang

Unfortunately, there are no “silver bullets” in fundraising. Above all else, consistency, a positive mindset, and smart strategy are the only true “secret ingredients” to sustainable fundraising efforts and success. But there are a few strategies you can use to make a major impact in terms of dollars raised with a small investment of your time. If the biggest constraint you continually run up against is a lack of time or staff capacity to make things happen, take a look at these five strategies

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Easily Distracted? How to Become Indistractable

NonProfit PRO

For the past few years, I have been wondering two things. First, is the use of my devices giving me bad posture? Second, are my devices hurting my ability to focus? The answer, of course, is yes to both. What to do about it? Being distracted is a behavior. It turns out, behavior is the result of a formula.

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What Equitable Fundraising Looks Like in 2021

Care2

Throughout the last year, a lot changed for the nonprofit world. Engagement and fundraising shifted entirely online , presenting new challenges regarding accessibility and outreach. Meanwhile, movements like the Black Lives Matter protests against police brutality reminded us of or opened our eyes to all of the inequities in our country and the potential for improvement in diversity, equity, and inclusive (DEI).

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Mixed Links for Nonprofit Communicators – June 25, 2021

Kivi's Nonprofit Communications Blog

Welcome to our weekly round-up of the the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have advice for getting Gen X donors, equitable fundraising, the state of video marketing and more. It’s time for Mixed Links… Here are 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them).

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Beyond Survival: Post-Disruption Nonprofit Donor Experience Strategy

Bloomerang

This is part 2 in a 3-part series. Read part 1. Stay tuned for part 3. . From my perspective, there are three pillars of transformation required of nonprofits that want to thrive in the post-disruption, post-COVID economy. In the first article of this three-part series, I explored why digital transformation must be an immediate priority and looked at some ways to get there. .

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The Transformation of a Donor Through Encouraged Aspirations

NonProfit PRO

Do not be satisfied with just an annual gift, major gift or planned gift. Strive to seek multiple gifts from various assets of one donor. The compounding effect of the gift will provide enhanced financial results and a deeper and more meaningful relationship with your donors.

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Renewable Thermal Collaborative wins 2030 Climate Challenge

Candid

Lever for Change , an affiliate of the John D. and Catherine T. MacArthur Foundation , has announced the Renewable Thermal Collaborative (RTC) as the winner of the $10 million 2030 Climate Challenge. Sponsored by an anonymous donor, the challenge sought an "impactful, feasible, scalable, and durable" solution that cuts U.S. greenhouse gas emissions from the building, industrial, and/or transportation sectors by 2030.

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Day in the Life of a Nonprofit Communicator – Veronica Brown

Kivi's Nonprofit Communications Blog

Veronica Brown. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Veronica’s Bio: My name is Veronica Brown and I am the Communications and Advancement Specialist for the Dominican Sisters of Springfield, IL. I get to interact with some incredible, religiously-vowed women on a daily basis.

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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. This means that fewer people are donating to charities, but those who do are giving larger amounts. There are a variety of theories on why this is happening, and while it is fascinating to see the speculations on this topic, the bottom line question most nonprofits have is: What can I do about it?

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Don’t Forget About Gen X

NonProfit PRO

Gen Xers can no longer be ignored by nonprofits. In fact, they’re primed to usher in the next great generation of charitable giving. RKD Group has commissioned research to find out what drives Generation X. With these insights, fundraisers can better connect with this critical group of donors.

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BEYOND JDEI: Advancing Racial Equity in Organizations – Live Q&A

Blue Avocado

Recorded on: June 24, 2021 (Closed captioning for the hearing-impaired and Spanish-speaking attendees is now available. Note a second browser window is required.) Over the past year, Covid-19, the murder of George Floyd, and the Black Lives Matter protests compelled awareness of institutional racial disparities in this country. Nonprofits have committed to Justice, Diversity, Equity, […].

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Video Marketing Tips For Nonprofit Organizations

Nonprofit Marketing Insights by GlobalOwls

Video Marketing Tips For Nonprofit Organizations. Do you want to attract more Donors? Check out why you should add Video Marketing to your marketing mix and how to get started. Video marketing is one of the prominent methods to reach prospects. Marketers experts often use video as a medium to leverage their brand. If we compare all forms of content, videos provide greater impact and fast, engaging effect.

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5 Things You Must Do If The IRS Revokes Your 501(c)(3) Status

Foundation Group

The post 5 Things You Must Do If The IRS Revokes Your 501(c)(3) Status appeared first on Foundation Group®.

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The Race You Want to Lose

NonProfit PRO

We live in an era when anyone can announce anything to everyone. You’d think that would be a good thing. In most cases, it’s not. Most of the time it’s a race for cheap attention. For nonprofits seeking the unearned notice of followers on social media, it’s quickly turned into a race to the bottom.

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Are You Ready for Grant Funding?

NonProfit Hub

This blog was sponsored by BryteBridge Nonprofit Solutions. So, you want to start applying for grants? Great! Grants are a great additional revenue source for nonprofits. Grantors can often be long-term relationships that have lasting impacts on organizations and the communities they serve. Plus, grants can be incredibly helpful in maintaining programs and services, as well as expanding on them.

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Train Your SEO Team to Leverage These Lesser-Used Yet Powerful Tactics

Nonprofit Marketing Insights by GlobalOwls

Train Your SEO Team to Leverage These Lesser-Used Yet Powerful Tactics. Do you want to improve your Rankings? Focus on SEO tactics that are Powerful but often Overlooked. Read further to learn more. The pandemic has pushed the world into a new VUCA world, an acronym for volatility, uncertainty, complexity, and ambiguity. This has impacted most industry segments including the search marketing industry which has experienced a major change in user and search behavior.

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Nonprofit Legal Compliance Workshop

NC Nonprofit

Registration Choice *. - Select - Nonprofit Legal Compliance Workshop - Member/Sustainer [$79.00]. Prefix *. First Name *. Last Name *. Job Title *. Organization Name *. Address *. City *. State *. Zip Code *. Email *. Phone *. Are you planning to pursue Continuing Education credits? *. CLE. CPE. None. Submit.

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The Global Online Fundraising Scorecard

NonProfit PRO

Download your free copy of this research study that takes a mystery donor’s look at the online giving experience and email communications of 630 organizations in 9 countries.

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[VIDEO] Keeping Your Donor Database Healthy, Wealth, and Wise

Bloomerang

Robin L. Cabral, MA, CFRE will lead you through the why and how of creating your own database standards manual and processes to ensure that you are not leading your organization down the path of “Garbage In=Garbage Out.” Consider it your legacy to your organization’s future revenue. Full Transcript: Steven: Okay, Robin, I got 1:00 Eastern. Is it okay if I go ahead and get this party started?

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Writing a Nonprofit Business Plan in 10 Steps

Nonprofit Marketing Insights by GlobalOwls

Writing a Nonprofit Business Plan in 10 Steps. Do you want to start a successful Nonprofit Organization? Take the time and write a Business Plan that covers your organisation’s essentials. A business plan is a great starting point for a rising organization. Having a clear and well-written plan of your nonprofit’s goals and activities can help you get donators, loans, grants, volunteers, and new board members. .

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Newsletter: How to Get a Cold Prospect to Talk to You ; A Simple Deck to Pitch Your Partnership Program ; The Biggest Problem with Most Nonprofit Newsletters is…

Selfish Giving

Prospecting Circles help you organize and prioritize potential partners. The circle nonprofits struggle with the most is suspects because they are cold leads??(unlike prospects which is warm ?? and supporters which is downright hot ????). Nonprofits ask: "How do I get a cold prospect to talk to me?" I thought I had a good response to this question: demonstrate overwhelming value.

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Lautman Maska Neill & Company Announces Promotion of Account Leader

NonProfit PRO

Lautman Maska Neill & Company, an award-winning consulting firm specializing in fully-integrated fundraising for nonprofits, announced the promotion of Marie Kosanovich, to vice president, accounts. Kosanovich has worked in the direct marketing industry for more than 25 years.

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[VIDEO] Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful Engagement

Bloomerang

As young professionals who have served both as members and staff managers of these groups, Sarah Willey and Corinne Austin will lead you through the research on Next Gen supporters, challenges to anticipate, and steps your organization can take to start a new young friends board from scratch OR to maximize the potential of your existing group. Full Transcript: Steven: Okay.

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7 Social Management Hacks for Small Businesses

Nonprofit Marketing Insights by GlobalOwls

7 Social Management Hacks for Small Businesses. Social Media Marketing is here to stay. How do you make sure your Small Business is taking advantage of the opportunities? Check out our top Hacks. Social media has become increasingly important for marketing and engaging with customers. When using social media, you need to focus on being productive by providing what the customers are looking for and offering them great experiences.

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How Showing Donors the ROI Will Boost Your Fundraising

NonProfit Hub

This blog was sponsored by GrowthForce. Pop quiz! What accounts for more donations in the nonprofit world: A) larger corporations or B) individual donors? If you answered A, you are not alone. One of the biggest misunderstandings is that larger corporations are the biggest givers to nonprofits. In reality, it’s the complete opposite—over 80% of donations come from individual donors.