Nonprofit Tech for Good
OCTOBER 27, 2014
'According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study , two out of five U.S. consumers started their holiday shopping in October. The study also found that o nline shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food. All told, online shoppers expect to spend an average of $931.75.
Fundraising Coach
JUNE 17, 2014
'A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? I''m guest lecturing at Brandeis right now and would love to show the power of social media.
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Kivi's Nonprofit Communications Blog
AUGUST 21, 2014
'It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge ? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos of themselves about our cause and share them with their friends?
The Agitator
SEPTEMBER 15, 2014
'Today were adding a valuable, new tool to The Agitator Toolbox. The Donor Commitment Feedback Widget for Nonprofits has been designed, tested and proven by the folks at our sister company DonorVoice and is being given to Agitator readers for: $30/month $0 (Free).
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
EveryAction
OCTOBER 16, 2014
'A frequent assumption is that social media runs itself, but the “build it and they will come” model won’t yield the engagement or impact that you’re looking for. It’s important to approach social media with a multifaceted strategy for spreading your message and getting the attention of your audience.
Ken Goldstein
MAY 26, 2014
'I love dogs. Who wouldn''t? They''re fun, happy, and above all, loyal. It doesn''t take much to earn a dogs love. a scratch behind the ear in just the right spot, a tossed tennis ball, or dropped bits of food of any sort will do the trick. Dogs are easy. I love dogs, but I prefer cats. Cats are seen as aloof. Cats can be fickle. Cats demand respect.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
DECEMBER 11, 2014
'2014 is winding down and the New Year is just around the corner. I hope you had a successful year. The end of the year is a good time to figure out what worked and where you can make improvements for next year. Here are five ways you can improve your fundraising and communications in 2015. Tell stories. Don’t bore your donors with a lot of facts and statistics.
iMarketSmart
JUNE 24, 2014
'Brian Saber, president of Asking Matters, has spent his career asking for donations on behalf of nonprofits. Now he’s really done it with a cool online test that helps you determine your asking style so you can improve upon it by focusing on your strengths to close more gifts. Try it out here. P.S. – In case you’re wondering how I did… I am a “kindred spirit” (according to the test).
Getting Attention
MAY 8, 2014
'Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.
Care2
SEPTEMBER 30, 2014
'Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc.
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Nonprofit Tech for Good
AUGUST 24, 2014
'In 2013 online giving grew 13.5% according to the Blackbaud Index of Online Giving and 14% according to the Network for Good’s Online Giving Index with small and medium-sized nonprofits are experiencing the largest growth. In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation service to ensure that they are meeting the needs of today’s online donors. “Donate Now” buttons were laun
Fundraising Coach
MAY 20, 2014
'Since writing about the exact words to say on your next major gift ask , many have asked me for what to talk about during the meeting, both before and after the ask. What to say to a donor prospect. Here are 5½ things you can say on your next major gift visit: Hi. Having a genuine relationship with a donor significantly reduces any jitters you may experience during the meeting.
Kivi's Nonprofit Communications Blog
JULY 10, 2014
'Here’s yet another great example of how remaking your tired old traditional annual report into something more modern can reap great rewards. Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District , shared how they pared down their 32-page (!!) annual report into an infographic that created more member engagement, especially on social media.
The Agitator
AUGUST 10, 2014
'Editors Note: This is the first of a three-part series on how some politicians and their special interest supporters are attempting to intimidate, discredit and destroy nonprofits that oppose them through the misuse of fundraising regulations. Saturday the 9 th marked the 40 th anniversary of President Nixons resignation for abuse of power and process.
EveryAction
OCTOBER 31, 2014
'You have just a few hours before your end-of-the-day office costume contest and evening Halloween festivities, but have no idea what to be. Well, we have your back. For the ultimate procrastinator, we''ve got 6 nonprofit costume ideas that you can do with (almost) no planning at all.
NonProfit Hub
MARCH 3, 2014
'Online fundraising garners millions in charitable giving for the nonprofit industry every year, but there are so many options it can be difficult to find the right online donation tools for your organization. Here are some of our favorite online donation tools, with an emphasis on widgets and donate buttons. They are all both easy for donors to use and affordable for nonprofit fundraising at all levels. 1.
Nonprofit Marketing Blog
MAY 6, 2014
'[Editor’s note: We’re very excited to announce that Nancy Schwartz will be a regular columnist for Network for Good’s Nonprofit Marketing Blog. Twice each month, Nancy will share her expert tips and insight on communications, marketing, and sector trends. Enjoy!]. As a fundraiser, you aim to change how people perceive your organization’s work and cause, then motivate them to give.
Ann Green
OCTOBER 28, 2014
'Many of you are busy with your year-end fundraising campaign. Even if you mail your appeal letter, a bunch of people will donate online. If you’re sending out reminders by email and social media, you’ll also include a link to the donation page on your website. Is your donation page ready for an onslaught of online donors? Find out by asking yourself these questions.
iMarketSmart
SEPTEMBER 10, 2014
'I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. CLICK HERE. I got 4.63 out of 5 putting me in the 90th-99th percentile. How about you? LIKE THIS BLOG POST?
Nonprofit Tech for Good
OCTOBER 19, 2014
'With more than 1 billion active users, Facebook is the largest social network in the world. More than two-thirds of its users log in every day and three-fourths do so on a mobile device. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking. but to stand out from the other 50 million pages regularly active and all vying for likes, comments, and shares, you must excel at Facebook in or
Nonprofit Tech for Good
JULY 14, 2014
'The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. As nonprofits have gotten better at implementing multichannel communications and fundraising campaigns and improving their tracking and reporting systems, many nonprofits have come to the conclusion that creating a paid part- or full-time new media manager position is worth the financial investment
Nonprofit Tech for Good
FEBRUARY 25, 2014
'With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content you share on social networks is being read on a mobile device and if that content is not mobil
Nonprofit Tech for Good
FEBRUARY 6, 2014
'Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than simply like and comment on your photos.
Fundraising Coach
MARCH 11, 2014
'One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them by not doing any research. A Word of Caution. Before we get started, a word of warning: the goal of research isn''t to snoop. We''re only going to look at publicly available information, but it can still feel intrusive.
Nonprofit Tech for Good
JANUARY 5, 2014
'Working at a nonprofit often pays less than the for-profit sector, but the perks of extended vacation time, flex time, and the personal satisfaction of having a meaningful professional life can outweigh the financial downside of building a nonprofit career. And 2014 could be a great year to secure a new position. Preliminary results for the 2013 fundraising season are positive and many nonprofit professionals who have weathered year-after-year of pay freezes and minimal advancement are ready f
Nonprofit Tech for Good
JUNE 8, 2014
'Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that a new mobile-compatible website should be high on their priority list.
Nonprofit Tech for Good
JANUARY 15, 2014
'To help nonprofits recruit qualified volunteers and to assist individuals eager to volunteer with nonprofits, LinkedIn has launched a Volunteer Marketplace where nonprofits can post volunteer opportunities and LinkedIn members can search for volunteer opportunities in their local communities. According to LinkedIn for Good , 82% of surveyed LinkedIn members have communicated that they want volunteer their time and skills and thus far more than 600,000 LinkedIn members have added their Voluntee
Nonprofit Tech for Good
JANUARY 12, 2014
'Without a doubt, 2013 was the year of visual content — particularly infographics. With tens of millions of brands now tweeting, posting, and sharing content online on a daily basis, to get your message to stand out from the clutter brands need to communicate more often their key messages in visual format. That said, below are 19 infographics useful to nonprofit communications and development staff.
Fundraising Coach
FEBRUARY 25, 2014
'An executive coaching client recently asked me about my favorite 2 or 3 leadership books. Here are the first five that came to mind. Not surprisingly, each one is within easy reach of my desk. And I find myself thinking about their concepts or quoting them practically every week. Influence, Robert Cialdini. In most of my coaching sessions and media interviews, I find myself quoting Cialdini''s work.
Nonprofit Tech for Good
JANUARY 11, 2014
'2014 will be an exciting year for nonprofit technology. Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to early adoption have a number of new tools and strategies to pioneer this year. Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory set of communication tools.
Fundraising Coach
JUNE 6, 2014
'This month''s Church Executive features an interview with me on how pastors can use social media for fundraising. The editor pulled out 15 of the most important tips I''ve learned, both pastoring a church and in coaching church planters and others in ministry fundraising. It was fun to see what she chose! Social media tips for online fundraising. It’s OK to ask for money.
Fundraising Coach
AUGUST 25, 2014
'Every week, I send a fundraising coaching email to nonprofit CEOs and Executive Directors. These Kicks are designed to remind them to get out from behind their desk to interact with 5-10 major donors and prospects. I rarely share these Fundraising Kicks with anyone but them. But this week there will be hundreds, possibly thousands, of board conversations about their nonprofit can copy the uber-successful ALS ice bucket challenge.
The Agitator
AUGUST 18, 2014
'As of yesterday, the high visibility ‘Ice Bucket Challenge’ had produced $15.6 million from existing donors, plus 307,598 new donors for The ALS Association. The campaign designed to build awareness and support research for Amyotrophic Lateral Sclerosis (ALS), or Lou Gehrig’s Disease, goes like this: People make a video of themselves or a friend dumping a bucket of ice water on their heads, post it on Facebook, Instagram or other social media sites, and then challenge friends to do
Fundraising Coach
JULY 29, 2014
'Today it''s my pleasure to share with you a post on finding new donors for your nonprofit. A few weeks ago, Bob McCarthy and I were emailing about the formulas to look at when getting new donors. So I asked him to write a blog post about it! Read it both to learn the formulas and to pick up the language of the direct mail industry. Bob is a direct response/direct mail copywriter and consultant.
Nonprofit Tech for Good
DECEMBER 16, 2014
'Social network communities are highly responsive to giving and promoting your nonprofit on cause awareness days provided that your nonprofit prepares at least one month in advance. The trick is to build a sense of anticipation among your fans and followers and an essential first step is to select and add relevant cause awareness days to your nonprofit’s editorial calendar.
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