The Hidden Value of AI
NonProfit PRO
OCTOBER 19, 2023
With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.
Fidelity Charitable Study: 86% of Employees Want Employer’s Values to Align with Their Own
NonProfit PRO
JANUARY 31, 2023
In an ongoing tight labor market, 86% of employees say it’s important to work for a company whose values align with their own. And 81% want to work for a company that has socially responsible business practices.
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Building Sustainable Value Chains From Hemp and Flowers
Stanford Social Innovation Review
JANUARY 22, 2024
One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.
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Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today
Selfish Giving
OCTOBER 18, 2023
Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.
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7 Eco-Friendly Remodeling Tactics to Elevate Property Value
Nonprofit Marketing Insights by GlobalOwls
MAY 2, 2024
In this article, we look at how implementing sustainable changes to your household can impact the value of your property in a positive way. Chapters Understanding property value How much you bought your house for, or how much you may potentially resell it for in the future is not actually how much your home is worth.
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How to Achieve Multicultural Marketing at Your Nonprofit
NonProfit PRO
MAY 11, 2022
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. People want to associate with brands and organizations that align with their societal values more than ever. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission.
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What Nonprofit Donors Want To See in Your Marketing and Social Media
NonProfit PRO
DECEMBER 21, 2021
Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.
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How to Evaluate Your Brand’s Value Proposition with Real People in Minutes
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 18, 2022
How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?
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Why Nonprofits Need a Values-Based Social Media Strategy
NonProfit Quarterly
APRIL 20, 2023
What Nonprofits Can Do Now While free-speech advocacy groups have long advocated for Big Tech accountability from a digital rights and privacy perspective, organizations across movements have been at the forefront of a values-centered tech policy perspective.
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How to Develop a Winning SaaS Marketing Plan
Nonprofit Marketing Insights by GlobalOwls
MAY 18, 2024
How to Develop a Winning SaaS Marketing Plan Creating a marketing strategy is vital for the success of any Software as a Service (SaaS) business. In this article, we will delve into the steps and tactics needed to craft a SaaS marketing plan.
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How to Preserve Existing Affordable Housing: The Value of Human Scale
NonProfit Quarterly
APRIL 3, 2024
Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This is no small matter.
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3 Marketing Strategies To Boost Campaign
The NonProfit Times
MAY 20, 2024
Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. The post 3 Marketing Strategies To Boost Campaign appeared first on The NonProfit Times.
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5 Useful Affirmations for the Nonprofit Marketer
Kivi's Nonprofit Communications Blog
MAY 8, 2024
Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.
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Effective Lifecycle Email Marketing for Nonprofits
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 12, 2023
Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.
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How Pinterest is Useful for Small Business Marketing
Nonprofit Marketing Insights by GlobalOwls
MAY 12, 2023
How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?
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The Future of Digital Marketing: Emerging Trends for Marketers
Nonprofit Marketing Insights by GlobalOwls
MARCH 31, 2024
The Future of Digital Marketing: Emerging Trends for Marketers For marketers, staying ahead of emerging digital marketing trends is crucial. With the ongoing evolution of technology, novel trends and strategies continuously reshape our approach to digital marketing.
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Actionable Video Marketing Tips For Healthcare Professionals
Nonprofit Marketing Insights by GlobalOwls
MAY 14, 2024
Actionable Video Marketing Tips For Healthcare Professionals Are you a healthcare professional looking to improve your marketing strategy? With the rise of digital media, video marketing has become an essential tool for businesses to reach their target audience. You can use the top content marketing tools to get started.
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Why Nonprofits Need to Market Just Like a For-profit
NonProfit Leadership Alliance
AUGUST 22, 2023
Your marketing materials play a crucial role in shaping the initial perception of your organization. Beyond aesthetics, effective marketing also bolsters credibility, showcasing professionalism and legitimacy to potential contributors. Good Marketing = More Donations! In the world of nonprofits, first impressions matter.
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Advice for Social Media Marketing Campaigns in 2023
Nonprofit Marketing Insights by GlobalOwls
JUNE 22, 2023
Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.
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Politics, Values, and the Green Transition
Stanford Social Innovation Review
MAY 25, 2023
By Daniela Blei Shifting consumer values can combine with market forces to green the economy.
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Preserving Places of Belonging in Asian America: The Value of Community Voice
NonProfit Quarterly
SEPTEMBER 27, 2023
Because these small businesses are concentrated in expensive markets and have been highly impacted by 2020’s COVID lockdown, layered with pandemic-related anti-Asian sentiment and fearmongering , AA and NHPI entrepreneurs are at risk of commercial displacement. Two stories in this series speak directly to this challenge.
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Changing the Housing Narrative by Talking About Race and Values
Stanford Social Innovation Review
OCTOBER 20, 2022
So, we’ve learned to talk about housing with messages that are values-based. Another narrative we’ve been fighting is that market solutions are fundamentally fair and are the best way to ensure fairness, neutrality, and objectivity. Part of the value was understanding that narrative is a great entry door in that way.
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4 A/B Tests to Improve Your Nonprofit Value Proposition
NextAfter
APRIL 29, 2022
How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. But each of those focuses can gain your organization more donors by communicating a strong value proposition.
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Email Marketing Tips for 2023
Nonprofit Marketing Insights by GlobalOwls
JANUARY 8, 2023
Email Marketing Tips for 2023. Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Include Videos.
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Top 10 AI Marketing Strategies You Need to Know
Pam Moore
APRIL 2, 2024
Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.
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Social Cat Review: Influencer Marketing for Small Business and Agencies
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
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Impact Markets: The Next Frontier
Stanford Social Innovation Review
SEPTEMBER 7, 2023
trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.
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Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss
Pam Moore
SEPTEMBER 4, 2023
Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Your AI-driven marketing strategies should reflect the true essence of your brand. Add value, insight, and of course a sprinkle of soul!
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Using Psychology in Nonprofit Marketing
Kivi's Nonprofit Communications Blog
JANUARY 10, 2024
and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),
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Creative Ways to Use Social Media Marketing
Nonprofit Marketing Insights by GlobalOwls
JUNE 4, 2023
Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!
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3 Data-Driven Marketing Strategies to Maximize Major Gifts
Get Fully Funded
MAY 9, 2024
While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.
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Influencer Marketing Blueprint: How Social Cat Paves Way for Small Business and Agencies
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
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How to Start with Nonprofit Influencer Marketing in 2023
Nonprofit Marketing Insights by GlobalOwls
MARCH 10, 2023
How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.
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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.
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The Power of Authenticity in Social Media Marketing: Why Being Real Matters
Nonprofit Marketing Insights by GlobalOwls
MAY 5, 2023
The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. So I stuck with organic & brand marketing. It’s time to add more human-touch to your marketing game!
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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.
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Concerns About AI from Nonprofit Communications and Marketing Professionals
Kivi's Nonprofit Communications Blog
FEBRUARY 1, 2024
Discerning whether the AI-generated content has been filtered through or embraces points of view that are inconsistent with or contrary to the organization’s values. If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns.
A 2024 Guide to Mortgage Marketing
Nonprofit Marketing Insights by GlobalOwls
MARCH 31, 2024
A 2024 Guide to Mortgage Marketing The real estate market is shaped by thriving or diving economic cycles, which will shape your mortgage company’s annual revenue. If you are ready to overcome volatility and attract more clients and partners, check out this 2024 guide to mortgage marketing. flyers, direct mailers, etc.)
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New Marketing Essentials Course — And How Marketing is More Than Fundraising!
Kivi's Nonprofit Communications Blog
JULY 22, 2021
I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
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How can your B2B Tech Marketing Strategy Go Green
Nonprofit Marketing Insights by GlobalOwls
JULY 16, 2021
How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. We want to help.
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Three Tips To Gear Up Your Non-Profit Marketing
Nonprofit Marketing Insights by GlobalOwls
MARCH 11, 2023
Three Tips To Gear Up Your Non-Profit Marketing How could you gear up your Nonprofit marketing? Following, three strategies will be explored to help maximize your marketing effectiveness this year, and in the years to come. You can explore bulk email marketing tools by clicking on this link. For example, segmentation.
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Video Content Marketing: Using Product Videos to Increase Engagement in Dropshipping
Nonprofit Marketing Insights by GlobalOwls
MAY 18, 2024
Video Content Marketing: Using Product Videos to Increase Engagement in Dropshipping If a picture is worth a thousand words, then a video is worth a million. William Westerlund, Marketing Manager at Suptask , explains, “Product videos can increase conversion rates by a significant margin, sometimes even doubling or tripling them.
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What is Nonprofit Marketing?
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
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Chatbots and AI: Revolutionizing Customer Engagement in Digital Marketing
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 18, 2023
Chatbots and AI: Revolutionizing Customer Engagement in Digital Marketing Customer interaction has become a crucial part of successful marketing strategy as a result of the digital landscape’s rapid change. “The information that is gathered by chatbots is a treasure trove for marketers.
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