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Your greatest untapped online resource: your people

Nonprofit Marketing Blog

Today I feature a guest post by Filippo Trevisan of the School of Social and Political Sciences at the University of Glasgow. A question that non-profits often ask me when I invite them to help out with my research on e-participation is: “What’s in it for us?” I met Filippo after a recent panel discussion on social media.

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Movement Economies: Building an Economics Rooted in Movement

NonProfit Quarterly

This was seen as a politically smart means to avert White backlash. A 1996 political science journal article, for example, argued that policies were most likely to be effective in addressing race and economic inequality if they were targeted to benefit Black Americans but “advanced and defended on universalistic grounds.”