Newsletter: TikTok for Nonprofits with Partnership Programs 🤝 ; Jersey Mike’s Day of Giving Aims to Raise $8M Today 🥙 ; How to Reactivate Your Email List 📬

 
 

Two things this week...

First, the Cause Docs will be back TOMORROW at 2pm EDT. The doc joining us will be Mike Hollywood ⭐️, Vice President of Digital at Rocket Social Impact. Mike will be answering your questions on how to turn your boring web site into a lead magnet that attracts and converts prospects into partners. 🤭

Second, next week, Thursday, April 8th at 1pm EDT, Selfish Giving, TikTok and Rocket Social Impact are hosting: TikTok Best Practices for Nonprofits with Partnership Programs.

This will be a game-changing webinar on how nonprofits can use TikTok to build and cultivate a highly-engaged audience. As you know, audience engagement and growth is a key component of winning corporate partnerships.

​During this webinar, you’ll….

  1. ​Get an overview of the TikTok platform & how to use the application

  2. ​Learn best practices for nonprofits who are interested in using TikTok

  3. ​Explore examples of nonprofits using the platform effectively

​Rocket and TikTok will educate nonprofit champions on how to best engage and grow their cause efforts - and ultimately their corporate partnerships - with this fun, educational and popular platform.

✍️ Partnership Notes

1. This is the first cause marketing program I've seen on the social-audio app Clubhouse. Have you seen other campaigns?

2. You have a job today. Find your local Jersey Mike's and head over for a sub. This is one my favorite programs (aka donate profit days) of the year because ALL THE MONEY made from sales today will go to 200 local charities. Mike's goal today is to raise $8 million!

3. These are the traits your prospects are looking for in a salesperson. They're different from what managers want!

🤑 Marketing Your Cause

1. This 17-step content creation flowchart is genius!

2. Use small interruptions 👉🏼👉🏼👉🏼to get people to read your copy.

3. Did you put your email newsletter on hiatus during the pandemic? First, bad move. Second, here are 11 ideas to reactivate your email list and re-engage your subscribers.

😎 Cool Jobs in Cause

1. Chief Development Officer, Big Brothers Big Sisters, Atlanta/Tampa/Remote

2. Corporate Partnerships Officer, Operation Smile, Remote, ($41k - $54k)

3. Sponsorship Account Manager, Pro Football Hall of Fame, Canton, OH

Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.

🧠🍌 Brain Food

1. You're dreaming too big and it's making you miserable. Here's what you should do instead. 😄

2. Newsletter reader and CSR expert Susan McPherson has published her first book! The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. Susan knows her stuff about building genuine connections. I'm looking forward to reading it! Congrats, Susan! 🙌

3. If everyone on Earth sat in the ocean at once how much would it raise sea levels? (If this is an idea to unstuck a ship in the Suez Canal I could be persuaded to take a beach day. 🏖)

Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.

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Newsletter: How to Promote an In-Store Cause Marketing Program 🏪 ; Luggage Company Makes the Case for Giving 🧳 ; Keeping Partnership Sales Going During the Slow Summer Months 🩳

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Newsletter: Turn Your Web Site Into a Partnership Magnet 🧲 ; Digital Toilet Paper is the First Cause-Related NFT 🧻 ; Board Game Monopoly Gets Socially Conscious Makeover 🧐