Nonprofit Marketing Guide

APRIL 16, 2025

Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. Traditional audience personas can be helpful, but they often dont capture the true motivations behind why people engage with your cause. Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and in

Leadership 175

Leadership Nonprofits Values Culture 175

NonProfit Leadership Alliance

APRIL 18, 2025

For nonprofits, reputation isnt just important. Its everything. Trust is the foundation of donor relationships, volunteer engagement, and community impact. While many organizations focus on public relations and fundraising strategies, smaller, often overlooked factors can significantly shape how your nonprofit is perceived. A proactive approach to reputation management helps safeguard trust and ensure long-term credibility.

Public and Social Policy 130

Public and Social Policy Ethics Public and Nonprofit Management Nonprofit Leadership 130

The Chronicle of Philanthropy

APRIL 14, 2025

After Edward Blum's complaint to the IRS about the Gates Foundation's "illegal" scholarship program for students of color, the Seattle philanthropy giant said it would change the scholarship's eligibility criteria to include all races. By Alex Daniels Susan Walsh/AP After Edward Blum's complaint to the IRS about the Gates Foundation's "illegal" scholarship program for students of color, the Seattle philanthropy giant said it would change the scholarship's eligibility criteria to include all race

Philanthropy 312

Philanthropy Foundations 312

Ann Green

APRIL 14, 2025

In an ideal world, a newsletter can be a great way to engage with your donors. In the real world, that doesnt often happen because most donor newsletters can be used as a cure for insomnia. Theyre too long and filled with boring articles that brag about how wonderful the organization is. A newsletter is a vital part of the ask, thank report, repeat formula and you cant just go on autopilot.

Food 153

Food Nonprofits Retention Foundations 153

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

NonProfit Quarterly

APRIL 15, 2025

Image Credit: Photo by Anton on Unsplash This past weekend, a friend asked me, How are you really ? The first word that came to mind was lonely. Freezing in placeis rarely a winning strategy, even if it is dressed up as such. Not because I dont have a great team and a loving family, but because professionally, Im sensing the fear gripping all of us as the federal administration threatens our community, our organizations, and even our industry.

Governance 125

Governance Community Development Management Communication 125

The Chronicle of Philanthropy

APRIL 14, 2025

The donation from James and Patricia Anderson will back engineering programs and help recruit more faculty and Ph.D. students to the universitys engineering school. By Maria Di Mento Wayne State University James and Patricia Anderson gave Wayne State University $50 million to support programs in the College of Engineering, which will be renamed for them.

Universities 152

Universities Recruitment Communication 152

Amy Eisenstein

APRIL 16, 2025

Great piece, Amy! Love the idea of ‘Make America Kind Again, a.k.a. MAKA. Maybe we could start this desperately needed movement!! Also, #9… think like the recipient of the message; what would they want to hear and how do you want to make them feel or respond to your message. Finally… what to do when writer’s block hits– how I wish I could take my computer into the shower!

Fundraising 130

Fundraising Fundraising Nonprofits 130

NonProfit Leadership Alliance

APRIL 16, 2025

Couldnt make it to the Nonprofit Leadership Alliances annual Elevate Conference on February 25-27 th , 2025? Now, you dont have to miss out! Elevate 2025 On Demand is officially live and ready for you to stream at your convenience. Elevate is a 3-day virtual nonprofit conference designed to help mission-driven professionals and organizations thrive in a rapidly evolving world.

Public and Social Policy 130

Public and Social Policy Public Policy Leadership Nonprofit Leadership 130

Bloomerang

APRIL 18, 2025

Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Whether the goal is donations, advocacy, or volunteer engagement, well-designed nonprofit marketing and communications can inspire action.

Marketing 94

Marketing Marketing Communication Leadership 94

The Chronicle of Philanthropy

APRIL 16, 2025

By M.J. Prest New York Genome Center/John Abbott Photography The New York Genome Center is an independent, nonprofit academic research institution that serves as a multi-institutional hub for collaborative genomic research. Plus, the 1803 Fund pledged $75 million to Oregon groups that serve Black youths, and the Bezos Earth Fund and the Global Methane Hub will give $27.4 million to lower methane emissions through livestock breeding programs.

Collaborations 136

Collaborations Nonprofits 136

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance

NonProfit PRO

APRIL 11, 2025

Not all nonprofit web design solutions are created equal. Our one-pager breaks down the must-have features every nonprofit should prioritize, including mobile-friendly accessibility, seamless donation integration, SEO, top-tier security, and affordable customization. Learn how to maximize your websites impact without breaking the budget. Download now to ensure your nonprofits site is built for success!

Nonprofits 130

Nonprofits 130

Stanford Social Innovation Review

APRIL 14, 2025

By Armando Zumaya Right now, many nonprofits are asking foundations for more money, and for good reasons. Some have lost federal funding, and some are impacted by the ending of federal programs, butespecially in the social, racial, and environmental justice movementsfoundations are overwhelmed and threatened. Some foundations are considering stepping back from their principles and not funding those causes anymore.

Foundations 101

Foundations Fundraising Fundraising Environmental 101

The Charity CFO

APRIL 11, 2025

The Nonprofit Budget Balancing Act: Crafting Budgets for Fundraising Success Nonprofit leaders know all too well that crafting budgets isnt just about numbersits about storytelling. When it comes to securing funding, your budget serves as a narrative tool, helping funders understand your mission, your needs, and your impact. But the challenge lies in the fact that not all funders want to see the same story.

Nonprofit Administration and Development 96

Nonprofit Administration and Development Finance Fundraising Fundraising 96

Bloomerang

APRIL 17, 2025

Somethings off. Youre sending appeals, running campaigns, thanking donorsso why arent the numbers growing? Donors are slipping away, engagement is stalling, and each new campaign feels like more work for less return. The real mystery? Some nonprofits seem to fundraise effortlessly while others struggle with donor fatigue. The answer isnt asking more.

Disaster Relief 97

Disaster Relief Altruism and Helping Retention Environmental 97

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Nonprofits

The Chronicle of Philanthropy

APRIL 16, 2025

A new campaign seeks $20 million for groups standing up as the White House undermines the rule of law. By Joe Goldman and Skye Perryman Getty Images Across the political spectrum, many Americans are anxious about the countrys future.

Law 281

Law Nonprofits 281

NonProfit PRO

APRIL 17, 2025

Ditch the cookie-cutter thank-you. Todays donors expect moreand deserve it. Learn how to deliver powerful, personalized stewardship that speaks directly to each type of donor. Backed by psychology and real-world success, this session will show you how to use gratitude strategically to boost retention, increase giving, and create lasting impact. If you want donors to feel seen, valued, and inspiredthis is your must-attend session.

Psychology 130

Psychology Retention Values 130

NonProfit Quarterly

APRIL 16, 2025

Image Credit: Photo by cottonbro studio on Pexels When Courtney Harge, former CEO of cultural arts organization OF/BY/FOR ALL first approached her board to let them know that she was concerned they may need to close, the response she received seemed to convey that it simply wasnt a possibility. When mission-driven organizations end with care, it can help ensure the wellbeing of their outgoing staff, their communities, and future work.

Culture 71

Culture Energy Finance Leadership 71

Jeff Brooks

APRIL 16, 2025

I just read this on a marketing blog: Millennials are looking for experiences that are unique, creative, and edgy. That is a useless and silly assertion. It might be true of some millennials. There might be research showing its a trait more common among millennials than others. But as a blanket assertion, its not only unprovable, it is almost certainly untrue.

Fundraising 57

Fundraising Fundraising Marketing Marketing 57

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Activism

Bloomerang

APRIL 14, 2025

Fundraising success relies on strong donor relationships, but manual data management makes engagement difficult. The Daxko Operations + Bloomerang integration eliminates this challenge by automating donor insights, strengthening retention, and enhancing engagement. With real-time data synchronization, nonprofits can ensure accurate donor records, streamline fundraising efforts, and personalize outreach for lasting impact.

Retention 95

Retention Fundraising Fundraising Management 95

The Chronicle of Philanthropy

APRIL 14, 2025

By Jim Rendon Taylor Callery for the Chronicle Since last spring, when she left the Gates Foundation, she's written another book and announced a billion dollars in new funding discovering creative ways to support women and inspiring more of them to give.

Foundations 218

Foundations 218

NonProfit PRO

APRIL 17, 2025

Prioritize your career development and book your ticket to AFP ICON 2025! The worlds No. 1 fundraising conference provides insights from industry leaders, networking with peers, and innovative strategies to maximize your impact. Whether you're a seasoned expert or new to the field, this is your chance to grow, connect, and get reinvigorated.

Fundraising 246

Fundraising Fundraising 246

Fundraising Leadership

APRIL 18, 2025

Knowing how to manage and lead a team strategically to remain financially solvent during uncertainty is critical. This is real life. So there is no cause to panic that because of recent economic shakeups, tariffs, threats of a recession, funding withdrawals and wild market fluctuations, you will end up in financial ruin. Your life will not mimic that of the fictional Victory Ratliff (so perfectly played by Parker Posey) in the recent finale episode of The White Lotus, when her husband, Timothy,

Entrepreneurship 68

Entrepreneurship Energy Finance Governance 68

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Stanford Social Innovation Review

APRIL 17, 2025

By Marie Dageville & Laura Garcia Marie Dagevilles life took a dramatic turn in September 2020 when Snowflake, the cloud computing company co-founded by her husband, Benoit Dageville, had its initial public offering. Suddenly, the couple had more wealth than they ever imagined. They quickly committed themselves to redistributing their wealth through philanthropy, launching the Patchwork Collective foundation in 2022 and signing the Giving Pledge in 2023.

Collaborations 61

Collaborations Philanthropy Environmental Governance 61

Bloomerang

APRIL 16, 2025

In the highly competitive world of nonprofit fundraising, standing out is more than just having a great missionits about creating memorable experiences that leave lasting impressions. One of the most overlooked yet powerful ways to do this is through friendliness and unexpected gestures of appreciation. People like to do business with people they like, trust, and know.

Retention 71

Retention Participation and motivation Values Culture 71

The Chronicle of Philanthropy

APRIL 16, 2025

When a financially stable nonprofit vacuums up precious dollars, smaller organizations lose out. By Mark S. Gold Getty Images When a financially stable nonprofit vacuums up precious dollars, smaller organizations lose out.

Nonprofits 199

Nonprofits 199

NonProfit PRO

APRIL 14, 2025

Sometimes, a major donation is a one-time or short-term deal. Anonymous donors aside, here are a few examples of when this may be the case.

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227

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Jeff Brooks

APRIL 15, 2025

From The Agitator, a detailed and transformational list of things nonprofits should be doing in these hard times: DONT EAT THE SEED CORN: A Checklist for Fundraisers in Tough Times. Do Not Cut Acquisition or Retention Spending. Chances are, someone in your organization will want to make these cuts! It looks painless. But it will strangle your future — both the immediate and long-term.

Fundraising 57

Fundraising Fundraising Retention Nonprofits 57

Nonprofit Tech for Good

APRIL 13, 2025

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. At face value, AI appears to be a gift from the fund development and marketing gods. AI tools seemingly transform campaign development from a hands-on, intensive process into hit-enter ease.

Non-Profits 58

Non-Profits Nonprofit Administration and Development Ethics Advertising 58

Bloomerang

APRIL 11, 2025

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Todays question comes from a nonprofit employee who wants advice on how to get started with AI for nonprofits: Dear Charity Clairity, I know I should be using AI or ChatGPT to be more efficient in my work, but just dont know how to get started.

Nonprofits 71

Nonprofits Values Advertising Governance 71

The Chronicle of Philanthropy

APRIL 15, 2025

Fundraisers great empathy makes them prone to burnout. Changes in the workplace and by fundraisers themselves can help reduce the problem. By Rasheeda Childress Getty Images Fundraisers great empathy makes them prone to burnout. Changes in the workplace and by fundraisers themselves can help reduce the problem.

Fundraising 188

Fundraising Fundraising 188

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