Newsletter: 3-Point Star Points Way to Better Partnerships ✨ ; Domino's Pizza ​Launches 20th Year​ Fundraiser for St. Jude 🍕; What Hippos Eat for Halloween Instead of Candy 🎃

In a recent issue of The Drum, UK Marketer Harry Lang used a ​simple 3-point star​ to define the potential benefits of cause marketing for each party: consumer, company, and cause. 🔒 (🔒 = Gated content, but I can email it to you)

According to Harry:

"It's about identifying a great fit and maintaining a shared commitment and balanced equity for both parties. The cause and the brand must share a common mission and objectives, and the audience (media and customers) must feel that the union is appropriate and not disingenuous."

When considering a potential partnership, look hard at Harry's star.

Is each party benefiting? Is the partnership authentic? Sincere?

As Harry explains:

"Building a relationship between your brand and a fitting charity can be extremely beneficial for everyone involved. Just make sure they and the audiences you represent can achieve a meaningful win, too."

It's simple...but not always easy, right?

✍️ Partnership Notes

1. Impressive. With just 18 locations, this business ​raised $170,000 in seven weeks​ for the local chapter of the Alzheimer’s Association. Of course, the company is New England-based.😎

2. Domino's Pizza ​launches the 20th year​ of its St. Jude Thanks and Giving campaign.

🤑 Marketing Your Cause

1. How the Humane Society ​connects emotionally​ through print and digital content.

"The issue’s visual storytelling approach made an impression on readers who donated more than $57,000 via the magazine’s business reply envelope alone."

2. ​Instagram habits are changing​. What your nonprofit needs to do to stay effective.

3. The woman who ​records her podcast like a voicemail​, the kind we used to leave one another before texting and social media. Smahht. It's informal and you sound like a friend. Maybe your nonprofit should give this a try.

😎 Cool Jobs in Cause

1. Director, Corporate Partnerships, ​United Way of Massachusetts Bay​, Boston

2. Sr. Director, Corporate Sponsorships, ​Food Bank For New York City​ ($130k - $150k)

🧠🍌 Brain Food

1. ​​The one-for-one model​​ and four other things we thought would create a more equitable economy and what happened.

2. ​Great storytelling​ from Alzheimer's Research UK. [VIDEO]

3. America's favorite hippo family shows you ​what to do with your pumpkins​ after Halloween.🎃 BTW, hippo content rocks. This post has over six million views!