Ep217: Skincare Brand Donates When You Show Some Skin Online
Today on CauseTalk Radio, Megan and I talk to Kari Pendoley, head of the Rodan + Fields Prescription for Change Foundation, the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser.
On the show, Megan, Kari and I discuss:
Kari Pendoley, Rodan + Fields
- The background of Rodan + Fields and their business model of independent consultants.
- How Rodan + Fields built cause into the business right from the beginning.
- The company's work with buildOn, an organization focused on empowering high school students.
- How Rodan + Fields involves its sales consultants in supporting buildOn with service programs.
- Rodan + Fields' upcoming campaign #RFGoNaked that encourages customers to post a makeup free selfie to trigger a donation to their global partners.
- How Rodan + Fields is using offline strategies to promote its online campaign.
