Newsletter: Coors Seltzer Launches Volunteer Program for Clean Rivers 🦦 ; How to Bypass Gatekeepers & Reach Decision Makers 🚥 ; Nonprofit Marketing Lessons From a Tiny Newsletter 🤏
I have a simple request this week. Hop over to your inbox and look at the salutation at the top of the email newsletter I send you ever week.
Does it include your first name?
Am I spelling your name correctly?
Do you prefer I call you by something else? (e.g. Pete instead of Peter)
Instead of your name, does it say "Dear, Cause Marketer"?
I want to make sure I'm getting the little things right! Hit reply to this email and tell me how I should address you every week.
At its best, this is a personal newsletter between you and me. You know my name, but I should also know yours. It's important!
✍️ Partnership Notes
1. Longtime cause marketer - and newsletter reader - Sloane Lucas recently stepped into a new role at 1-800-FLOWERS.com. Her first campaign with the brand is a holiday gift collection to benefit No Kid Hungry. Wherever Sloane goes GOOD things happen! ❤️
2. Americans are drinking more hard seltzer than ever, but it's not doing much GOOD. That's why Bonneville Environmental Foundation and Coors Seltzer are teaming up to start a volunteer program to help sustain clean rivers.
3. When conversing with partnership prospects via phone or email, this is what they want most from you.
4. The Sponsorship Guy explains how to get past gatekeepers and reach decision makers. [VIDEO]
🤑 Marketing Your Cause
1. We're all presenting virtually now so let's do it well. Great suggestions here on how to capture your listeners' eyes, ears and hands.
2. Finding influencers for your organization is not unlike finding corporate partners. They are not so much discovered as they are detected.
3. This purpose-driven company publishes a popular tiny newsletter for its customers. I get a similar tiny newsletter with my razors from Dollar Shave Club and read it without fail! How could your nonprofit delight supporters with just a tiny bit of creativity?
😎 Cool Jobs in Cause
1. Director, Corporate & Foundation Partnerships, Project HOPE, Bethesda, MD ($86k - $120k)
2. Partnership Marketing Manager, Professional Bull Riders 🤠🤘, Pueblo, CO
3. Senior Director, New Business Development, Children's Miracle Network, Remote ($85k - $95k)
4. Manager, Strategic Partnerships, World Food Program USA, NYC, LA, DC
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. This makes climate change real. Type in your address and you’ll instantly see a snapshot of your home’s climate risk across five areas. Makes you think, right? Persuasion occurs through identification.
2. This should be interesting - or a disaster. Yelp now posts warnings to consumers about businesses accused of racist behavior.
3. Why are people so afraid of bats - especially this time of year? Sharing this article with my wife because she passed on having a bat house in the backyard! 😞🦇
Have a question, comment or just want to say hi? Just hit reply or talk to me on Twitter.
