Newsletter: How Consumers Respond to Purpose-Led Companies 📊 ; To Find Your Next Partner Hit the Road 🚙 ; Black is Beautiful, Let’s Drink to That 🍻
I'm super-excited for our second book club 📘meeting tomorrow at 4pm ET. We'll be talking about the book Fanocracy by David Meerman Scott and Reiko Scott. This was a really fun book to read with lots of actionable insights on how organizations can build a bigger, better fanbase.
As the Scotts note, "Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans."
There are two ways to join us tomorrow.
1. If you'd like to actively participate in the conversation on the book - which we hope you will! - join us on this ZOOM link.
2. If you'd rather watch the conversation and type in your questions or comments, visit the club's Facebook page.
Regardless of how you join us, Mega, Alli and I are looking forward to SEEING YOU tomorrow at 4pm ET!
✍️ Partnership Note
1. Great slide for your pitch deck! ⬆️
2. Vacations will be curtailed this year, but purchases for road trips are booming. These companies are ripe for partnership! [Did you hit a paywall? I can email this to you. 🥰]
3. Lego is taking a stand in support of Black Lives Matter by donating $4 million to causes by changing how it markets certain toy sets. Message: Everything is not awesome.
4. I've written before on how the National Audubon Society's efforts to build an engaged, loyal audience have paid off in a big way. First, there was the partnership with Allbirds. Now, grower and garden retailer Bower & Branch has released a special selection of Audubon-certified native oak trees online at Costco. What's stopping you from building your audience?
5. Black is beautiful. I'll drink to that. 🍻
🤑 Marketing Your Cause
1. Readers really dug this post last week on why they should be on Twitter. Follow it up with this article on 26 ways to improve your tweets and grow your following.
2. How Google Docs became the social media of the resistance. 🤔...How could your cause use Google Docs more strategically, creatively?
3. Not cause-related, but a great example of how a California roofing company is building a loyal audience with....weather reports ☔️. As Joe Pulizzi shared in his newsletter (and Robert Rose first reported on the This Old Marketing podcast)..."For years, Founder Jack Martin has been sharing a weather report with his local community, which is even followed by the local news teams in the area. Jack and Action Roofing have become rock stars because of it." Show up consistently and provide value. You'll be blown away what you can accomplish!
😎 Cool Jobs in Cause
1. Vice President, Corporate Relations, New York Academy of Sciences (NYC)
2. Senior Corporate Partnerships Officer, Action Against Hunger (NYC)
3. Intern, Cause Marketing, United Way (Alexandria, VA)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Professor Scott Galloway is sick of the platitudes from businesses. Should businesses really be saying anything at all right now?
2. Don't be fooled by stock market gains. The economy is experiencing an epic collapse of demand. We all need to take the long view on this crisis. Buckle up, buttercup.
3. The Golden Gate Bridge is singing. Is that in the Book of Revelation? 🎶😳
Have a question, comment, or just want to say hi? Just hit reply or head over to Twitter.
