Newsletter: Meet the Queen of Cause Marketing 👑 ; Mountain Dew, Country Time Cut Stimulus Checks to Causes 🏦 ; Time to Rethink the Humble Press Release ✍️
Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi.
Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group.
This is going to be a great meeting! Even if you haven't read or finished the book, join us. I guarantee you'll enjoy the conversation.
See you then! 📚
✍️ Partnership Notes
1. Who's the King of Cause Marketing? I have no clue. But we have a queen. 👑
2. Country Time Lemonade used to pay kids' fines for operating illegal lemonade stands. Now that business has soured, they are sending them stimulus checks. Clevah! Not to be outdone, Mountain Dew has created a stimulus program that will pay for hunting and fishing permits in the midwest.
What kind of "stimulus" could you offer your supporters??? 🤔
3. Because of the pandemic, I gave up my daily trips to Starbucks for a Nespresso espresso machine. Now I can buy a coffee pod that supports coffee farmers in Peurto Rico!
4. Did you miss the webinar last week, Building Standout Partnerships During a Recession? No worries! Here's the recording and the report.
5. Readers loved the article I shared last week on vending machines as future cause marketing opportunities. Some of you wrote back asking for examples. Here are one, two, three.
🤑 Marketing Your Cause
1. What should your marketing be focused on for the next 6 to 12 months? ⬆️Existing supporters, new supporters and the branding that keeps and attracts both.
2. It’s time to rethink your press releases as a beginning, not an end. Scott Westcott at Turn Two Communications has six great suggestions on what to do with a press release after it's published. I especially like #5.
3. How to attract more readers by using numbers in your titles. 7 is truly a magic number!
😎 Cool Jobs in Cause
1. Development Officer, Corporations & Foundations, Italian Home for Children (Jamaica Plain, MA)
2. Corporate Development Officer, Phoenix Childrens Hospital (Phoenix)
3. Director of Digital Strategy & Content, First Book (Washington, DC)
4. Marketing Project Manager, Public (Toronto)
5. Managing Director, Blessings in a Backpack (Frederick County, MD)
6. Corporate Development Director, City Year (San José)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠 🍌 Brain Food
1. Airbnb is getting ripped apart for asking guests to donate money to hosts.
2. 5 mini-plans your nonprofit needs to thrive during the next 12 months.
3. This week's gahhden photo is one my favorite - albeit frustrating - perennials. It's Monarda 'Jacob Cline'. I love aka Bee Balm because it looks something right out of Dr. Seuss's Whoville. But I haven't had a ton of luck with it for one reason or other. I think mine needs more sun.☀️But this isn't a bad photo!
Have a question (garden questions welcomed!), comment, or just want to say hi? Just leave a comment below or head over to Twitter.
