Newsletter: Tomorrow: How Sales Coaching Boosted This Nonprofit’s Partner Outreach 🚀 ; How to Land a Partnership Deal Before Year-End 📆 ; Is SantaCon Just a Con?🎅🏼
Don't forget tomorrow's webinar on how sales coaching can turbocharge your partnership team's success. We have two fabulous presenters.🤩🤩
Dan Cohen, Founder, Cause Partners
Courtney Davidson, Corporate Partnerships, Wounded Warrior Project
✍️ Partnership Notes
1. This cannabis retailer encourages customers to recycle the plastic that encases certain cannabis products by offering a $4 pre-rolled joint for every piece of packaging they return.
I felt like the last paragraph could just as well be a message to nonprofits hesitant to work with the cannabis industry.
"Don’t be afraid of cannabis. Cannabis operators have been saying this to politicians since the legalization campaign. Engage with us. We are real business owners who are generating a lot of taxes. Look at our needs. Prioritize [eliminating] single-use plastic in this industry. Let’s work together to see what other solutions there are.”
2. Shopping Gives does an excellent job in this case study highlighting how hair care brand Olaplex saw a significant boost in customer lifetime value (CLTV) for customers who have created donations on purchases compared to those who haven’t.
These are the brand-centric results I like to write about in my case studies!
3. How to score a partnership deal in the next two weeks.
Make yourself available through the holiday season
Call your top prospects
Send out "Where did the year go?" email
🤑 Marketing Your Cause
1. Every year, the social impact agency Public takes its holiday gift-giving budget and puts it to good use for a social issue in the world.
This year, they are back with an all-new holiday campaign to tackle period poverty. Check out this year's campaign video, Deck the Stalls.
2. How to train ChatGPT to write in your brand’s tone of voice. The article includes 100 characters to choose from.
"Write this end-of-year appeal like Oprah Winfrey."
3. How to tell compelling stories when your cause has no “Happy Endings.”
😎 Cool Jobs in Cause
1. Director of Corporate Partnerships, Big Brothers Big Sisters, NYC, $85k - $100k
2. Sr. Director, Corporate Giving & Corporate Sponsorships, Food Bank For New York City, NYC ($140k - $150k)
3. Manager, Corporate Partnerships & Cause Marketing, Lupus Foundation of America, Washington, DC
🧠🍌 Brain Food
1. That Kars4Kids Charity with the bad jingle is fighting a $10M legal battle over its name. I have no problem with the charity, but the ad is atrocious! Why can't the kids play the instruments?!
2. The challenge facing companies when dealing with LGBTQ issues. They are damned if they do. They are damned if they don't. 🎁 (🎁 = I'm a subscriber to this publication and am "gifting" you this article.)
3. My wife was in NYC last weekend and witnessed SantaCon firsthand. This annual bar crawl of tens of thousands of revelers dressed as Santa Claus claims to be a fundraiser for charity. The Gothamist is reporting otherwise. Is SantaCon just a con?
