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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] The pledging puzzle: How can revocable promises increase charitable giving? Rebate versus matching: Does how we subsidize charitable contributions matter? Kilpatrick, S. Emmons, R. A., & Larson, D.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

The SAGE handbook of evolutionary psychology. The SAGE handbook of evolutionary psychology. Psychological Science 27 (9), 1192-1206; Rand, D. In an ecologically rational mind, psychological mechanisms are triggered by the presence of cues associated with ancestral challenges and opportunities.” 12] Carter, G., Sznycer, D.,

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The New Abnormal

The Agitator

In case you missed it, BusinessWeek just ran a terrific article, The New Abnormal , on the current state of consumer spending and psychology. In the broadest sense, I’d posit that marketers (of which fundraisers are a subset) should always be avid students of consumer psychology and behavior.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

A field experiment on the impact of a prior donor’s social status on subsequent charitable giving. Journal of Economic Psychology, 61 , 124-133. [18] Psychological Science, 23 (7), 704-709. [25] link] (among decedents in 2007 with estates of $5 million and above, 78% of charitable dollars went to private foundations). [26]

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How to help your donors score a victory and make an impact

iMarketSmart

In contrast, empathy with a recipient of charitable aid, triggered by an identified victim narrative, increases charitable contributions even when the donor knows little about the effectiveness of her donation” Metzger, L., & Günther, I. Simply psychology [Website]. Is it what you say or how you say it?

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Subsidizing charitable contributions: a natural field experiment comparing matching and rebate subsidies. Psychology & Marketing, 38(2), 328-337.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. Journal of Personality and Social Psychology, 35 , 1-11; Issac, R. Communication and free riding behavior: The voluntary contribution mechanism. European Journal of Social Psychology, 14 , 239-264; Messick, D. Utrecht University. 9] Caldwell, M.

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