Fri.Oct 13, 2023

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Drive Extraordinary Outcomes Through Lifecycle-Forward Measurement

NonProfit PRO

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

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A Mental-Health Nonprofit Popular Among Colleges Is Expanding. Has Its Approach Worked?

The Chronicle of Philanthropy

Twenty-five years ago, a college student took his own life. Now a foundation bearing his name — and based on an Air Force program — is working to improve mental health in hundreds of colleges. By Kay Dervishi Courtesy of the Satow Family Jed Satow (second from right) was a 20-year-old sophomore at the University of Arizona when he took his own life.

Health 229
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Bank of America Study: Charitable Giving by Affluent Households Above Pre-Pandemic Levels

NonProfit PRO

The Bank of America Private Bank and the Lilly Family School of Philanthropy at Indiana University released the "2023 Bank of America Study of Philanthropy." The study found that affluent households gave an average of $34,917 to charity in 2022, up from $29,269 in 2017, though less than the $43,195 they gave in 2020.

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Philanthropy Roundtable Promotes Christie Herrera to CEO; Rockefeller Philanthropy Advisors Will Install New Leader in January

The Chronicle of Philanthropy

By M.J. Prest Also, the California Association of Nonprofits has named a new CEO, and March for Our Lives promoted its next executive director from within.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Giving to Women’s and Girls’ Organizations Represents 1.8% of U.S. Charitable Giving

NonProfit PRO

The fifth annual Women and Girls Index found that while giving to women and girls grew during 2020, philanthropic support for these organizations was lower than the 11.3% growth in overall charitable giving that year. It represented less than 2% of all giving in the U.S. in 2020.

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Eight Point Checklist For Stellar GivingTuesday Subject Lines

Bloomerang

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. Follow them closely. The subject lines of your GivingTuesday emails are incredibly important. How important? Here’s what one expert fundraiser declares: “ If your fundraising emails didn’t get opened there’s one big thing you can do to fix that: change your subject line.

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Building Belonging

MNA Association

A Commitment and an Invitation We write today with a spirit of openness, inviting you to join us as observers, commenters, questioners, participants, or anything in between on a journey of learning and humility. Our role as a membership organization is to serve our members. That is an inherently exclusive process – we serve organizations who have chosen or are able to contribute a portion of their budget in order to belong to MNA.

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Why your follow up isn’t working

Concord Leadership

Is your follow up practice strong, but you’re still not getting the results you need? You might be following up on the wrong things. In this week’s class of Pam Slim’s “Tiny Marketing Actions” course, she shared a “CVOO” framework she and Charlie Gilkey use. In short, there are four areas for marketing – and […] The post Why your follow up isn’t working appeared first on The Concord Leadership Group, LLC.

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A Modern Nonprofit Podcast: Talking Through WIN-WIN (Warehouse) Scenarios

The Charity CFO

WIN Warehouse began in 1991 by Clinton Laws. Today, we spoke with his son and our guest, Travis. The mission is simple, to connect nonprofit organizations with corporate excess inventory. This business model could largely be one of the better win-win scenarios out there. Essentially, WIN Warehouse will act as the middleman between excess corporate inventory and 501c(3) organizations in need of resources.

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Year-End Dash: Winning the Fundraising Race with Supermarket Sweep

NextAfter

Shoppers, let’s start the clock because it’s time to learn how you can win your year-end fundraising race. You may already be thinking, “What does year-end fundraising have to do with the 90s game show Supermarket Sweep?” Let’s look at three taglines from the show, and you can decide if you’ve ever felt the same way about your year-end fundraising.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Veritus Client Corner: Former Optometrist Now Helps Donors See How They Can Make a Difference for Children

Veritus Group

In this interview, Gina Hedberg, Donor Relations Director for Holt International, shares how she found a career in fundraising. The post Veritus Client Corner: Former Optometrist Now Helps Donors See How They Can Make a Difference for Children appeared first on Veritus Group.

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Raise More with Multi-Step Donation Forms

Donorbox Nonprofit

An optimized and effective online donation form should be a top priority for your nonprofit. After all, 51% of high-wealth donors prefer to make their charitable contributions online! If your form is challenging to use or takes a long time to complete, you’re likely going to lose out on donations. Multi-step donation forms provide your […] The post Raise More with Multi-Step Donation Forms appeared first on Nonprofit Blog.

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Innovative Strategies IT Support Teams Are Using to Boost Efficiency

Nonprofit Marketing Insights by GlobalOwls

Innovative Strategies IT Support Teams Are Using to Boost Efficiency Efficient IT support is crucial for organizations to keep their operations running smoothly. With the ever-increasing complexity of technology and the rising demands of companies as well as their customers, IT support teams are continually seeking innovative solutions to improve their efficiency.

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6 Creative Ways to Use A Donation Kiosk at Fundraising Events

Donorbox Nonprofit

You’ve spent months planning the perfect fundraising event. You’ve created your event page, shared it with your audience, and sold plenty of tickets. But now you have a dilemma – how can you keep that giving momentum going during your event? That’s where a donation kiosk comes in! Android and iPad donation kiosks can help […] The post 6 Creative Ways to Use A Donation Kiosk at Fundraising Events appeared first on Nonprofit Blog.

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Best AI-Powered Survey Question Generators for 2023 [Start For Free]

Nonprofit Marketing Insights by GlobalOwls

Best AI-Powered Survey Question Generators for 2023 [Start For Free] Create Meaningful Survey Questions with the help of AI and improve your Product, Service, and business. Start with the free trials the AI Survey Question Generators provide. Surveys are vital tools for companies in various industries for numerous reasons, helping them to get insights directly from their target demographics, customers, employees, or broader market.

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Uncork Event Success with a Wine Pull Fundraiser

Donorbox Nonprofit

If you’re looking for a fun and lucrative way to raise more funds, a wine pull may be just the answer! Wine pulls can be hosted as a stand-alone fundraiser or as part of a larger event, and can be used to reach a new audience and excite your existing donor base. In this article, […] The post Uncork Event Success with a Wine Pull Fundraiser appeared first on Nonprofit Blog.

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Why Inclusive Brand Marketing Is Imperative Today

Nonprofit Marketing Insights by GlobalOwls

Why Inclusive Brand Marketing Is Imperative Today Inclusivity is a buzzword these days, and it is used in a variety of arenas. From representation in entertainment to equality in employment opportunities, inclusivity has become one of the benchmarks by which we measure the respect and compassion of an organization. With more emphasis on inclusion in the workplace, schools, entertainment, politics, and other areas nowadays, it’s only natural that this should be reflected in aspects like marketing

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How to Run a Successful Church Pledge Campaign

Donorbox Nonprofit

People are giving less and less to their churches. In 2022, 17% of families reduced the amount they were giving to their church. That’s a significant decrease – and is the reason why many churches are struggling to grow their giving. Pledge campaigns can help your church increase the amount each congregant gives by encouraging […] The post How to Run a Successful Church Pledge Campaign appeared first on Nonprofit Blog.