Nonprofit Marketing Insights by GlobalOwls
MAY 6, 2023
What are the best free Nonprofit SEO tools for 2023 Want to know what the best SEO tools are for nonprofits? Check out this lineup of, free, SEO tools by Michael Vuong. SEO tools are incredibly important for your growth and understanding of relevant keywords for your target group. Although intent remains one of the most important factors to retain your audience’s attention.
Stanford Social Innovation Review
MAY 3, 2023
By Lisa Frantzen , Jared Raynor & Hannah Taylor The social sector generally considers leadership development a good investment, especially when it comes to cultivating systems-level change. But ask leadership program developers and evaluators, “What is leadership?”, and you will often get vague responses rife with potential bias: “You’ll know it when you see it,” or “It’s the special sauce,” are two surprisingly common answers.
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Clairification
MAY 8, 2023
Everyone knows storytelling = good. Humans wired for stories. We want to enter into them … become part of them… see ourselves, in some way, expressively reflected in the characters, plot and struggle. Everyone responds, all ears, to “Shall I tell you a story?” Yet there’s been a brouhaha of late around so-called “donor-as-hero” stories. I’ve long been a proponent of encouraging donors to jump right into the narrative to give it a happy ending.
NonProfit PRO
MAY 1, 2023
While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
The Chronicle of Philanthropy
MAY 2, 2023
By Eden Stiffman Jason Asteros, Habitat for Humanity International Donors and foundations that seek to improve education, health, and economic opportunity are backing solutions to fix the housing crisis. Plus: See the rest of our May issue, posted online today.
NonProfit Leadership Center
MAY 18, 2023
Today, the Nonprofit Leadership Center’s (NLC) board of directors announced that Charles (Charlie) D. Imbergamo, MA, CFRE , will be the next chief executive officer for the organization, effective July 1, 2023. This decision comes after a rigorous, four-month search for NLC’s next CEO, led by a CEO Transition Committee chaired by Mariana Bugallo-Muros and supported by Katherine Young with Young Search Partners.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
Nonprofit Marketing Insights by GlobalOwls
MAY 4, 2023
Best Nonprofit Team Collaboration Tools for 2023 Manage and grow your nonprofit by collaborating better. Check out these Top Team Collaboration Tools for Non-Profits. Written by Lilian Sue. No matter how big or small your passionate non-profit team is, it can still be tough to have all team members on the same page on marketing strategies and campaigns, especially if you have team members working in different offices.
NonProfit PRO
MAY 31, 2023
Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness?
The Chronicle of Philanthropy
MAY 5, 2023
By Drew Lindsay ASHLAND, ORE. Michael Sullivan The Oregon Shakespeare Festival's artistic director — the first person of color in the role — departs amid criticism that her plan to save the American theater drove away donors and patrons. Supporters say bias and racism marred her tenure.
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
NonProfit Leadership Center
MAY 19, 2023
Research from McKinsey & Company shows that nonprofit professionals are particularly vulnerable to burnout. To effectively care for others, we must first care for ourselves. But that’s often easier than it sounds. Self-care is the practice of taking an active role in protecting your well-being, pursuing happiness, and being equipped to respond to stress with a positive mindset, so difficult periods don’t become long-term imbalances.
NonProfit Quarterly
MAY 11, 2023
The Diversity, Equity, and Inclusion industry could not exist without the Civil Rights Movement and owes a debt to the labor and thought leadership of Black activists and freedom fighters. Yet rather than acknowledging and responding to its roots in organizing against White supremacy, DEI has developed into an industry that focuses on surface-level, individualistic engagement, and the bottom line—that is, on the ways DEI can boost profitability.
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.
Nonprofit Marketing Insights by GlobalOwls
MAY 12, 2023
How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. For any illustrated inspiration, we usually refer to Pinterest. Because why not? It has so many images that sometimes even Google cannot offer.
NonProfit PRO
MAY 22, 2023
Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.
The Chronicle of Philanthropy
MAY 1, 2023
By Pamela Shifman and Shekar Narasimhan Kerem Yücel, Minnesota Public Radio, AP The walkouts are part of efforts by Starbucks employees to unionize the coffee chain’s stores. Investing in workplace organizing is one of the surest ways to build a thriving and inclusive American democracy — and disrupt movements that fuel division and dysfunction.
NonProfit Leadership Center
MAY 1, 2023
The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. The study looks at billions of emails and SMS messages, millions of website visits and thousands of social media posts from hundreds of nonprofits (215 in the most recent report to be exact). Findings from the 2023 M+R Benchmarks study reveal four important insights all nonprofit organizations should know. 4 Implications for Nonprofit Organizations from the
Blue Avocado
MAY 1, 2023
A five-step plan on how to deliver on-the-ground relief to internally displaced persons (IDPs) including formation of a nonprofit, fundraising drive, envisioning and implementing relief projects, formalizing partnerships which are key to international humanitarian work, and leveraging social media. The post How U.S.-based Nonprofits Can Deliver Disaster Relief Abroad: A Tigrayan Case Study appeared first on Blue Avocado.
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies.
Nonprofit Marketing Insights by GlobalOwls
MAY 5, 2023
The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. Over 4.74 billion people across the world use social media. So, one thing that’s abundant on social media is – content. Yes!
NonProfit PRO
MAY 16, 2023
A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.
The Chronicle of Philanthropy
MAY 31, 2023
By Marc Gunther New pooled funds seek grants from foundations or individuals, aggregate the money, and give it away. The efforts aim to drive fundamental change by building Black nonprofits’ public-policy muscle.
NonProfit Quarterly
MAY 15, 2023
Image Credit: Van3ssa ? Zheki ? Dazzy ? from Pixabay Race plays an outsized role in how people experience leadership, with White leaders widely considered to be the norm. The foreword to a recently released book on race and leadership titled Race, Work, and Leadership: New Perspectives on the Black Experience , makes this clear: Contemporary research has shown how the white standard for a prototypical leader limits the possibility that black men and women will be perceived as suitable for lead
Candid
MAY 9, 2023
For every $100 foundations give to an Ivy League school, how many dollars do you think foundations give to a historically Black college and university (HBCU)? That’s a trick question—it’s not a matter of dollars, but of cents. In fact, for every $100 foundations gave to the average Ivy League, they gave 56 cents to the average HBCU. HBCUs have long played a pivotal role in the United States.
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals. One area of marketing that has gained significant traction in recent years is influencer marketing.
Clairification
MAY 15, 2023
Have you been struggling with whether – and how – to incorporate generative artificial intelligence (AI; ChatGPT) into your work? Or perhaps you’ve been worrying your job will soon be obsolete? You’re not alone. Honestly, the whole AI thing scares the you-know-what out of me on most days. But, let’s consider the encouraging present rather than worry so much about the possibility of a bleak future (as in destruction of humanity?!).
NonProfit PRO
MAY 30, 2023
As labor and material costs rise, it may seem difficult for smaller organizations to fulfill their missions. But there are ways to maximize resources and minimize expenditures. Nonprofit leaders currently working in the trenches share their tried-and-true strategies.
The Chronicle of Philanthropy
MAY 2, 2023
By Eden Stiffman André Chung for The Chronicle Churches and other religious organizations are developing vacant or underutilized land in their own backyards to meet the need for affordable housing. Nonprofits are helping them navigate the financial and political challenges.
NonProfit Quarterly
MAY 4, 2023
Image Credit: Carlos Lozano on unsplash.com Conventional thinking often suggests that the people most vulnerable to climate change are those most directly hit—the individuals who experience the most damage in a flood, for example. However, recent research suggests that this is not the case. Instead, the question of who is most impacted by climate disasters has more to do with an individual’s pre-existing socioeconomic position and their corresponding access to disaster preparedness and recovery
Momentum Nonprofit Partners
MAY 8, 2023
Our 2023 Catalyst Award Winners, Mike Mosby and Playback Memphis With over 5,000 registered nonprofit organizations, Memphis is filled with passionate people working to create positive change. If the average Memphian was asked to name five great nonprofits, chances are many of the larger, well-known organizations would come up repeatedly. Memphis is fortunate to have well-established organizations doing extraordinary work.
Nonprofit Tech for Good
MAY 8, 2023
By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Now, text messaging is ingrained into our everyday lives.
The Killoe Group
MAY 31, 2023
The end of the year is a crazy time filled with family, holidays, excitement, and, of course, annual giving campaigns. Not surprisingly, the end of the year is one of the busiest times for nonprofit teams. Use this list of 5 creative end-of-year giving campaign ideas to help your nonprofit develop successful, repeatable campaigns both during the holiday and throughout the rest of the year.
NonProfit PRO
MAY 18, 2023
Few topics have been as polarizing in workplace culture as return-to-office policies. From organizations embracing a new, work-from-anywhere era to those mandating a return to five days a week in the office, every solution has its supporters and detractors.
The Chronicle of Philanthropy
MAY 11, 2023
By Yelena V Litvinov and Tatyana Margolin Chronicle illustration; photos by Thom Bridge, Independent Record; Cheney Orr, Reuters, Redux; Getty Tennessee lawmakers Justin Jones (front) and Justin Pearson (left) were expelled from the state legislature after standing with protesters advocating for gun control. In Montana, state legislators barred Rep.
NonProfit Quarterly
MAY 17, 2023
Image Credit: Oladimeji Odunsi on unsplash.com Rural America is far more diverse than how it is portrayed in media and popular culture. This article introduces a new series, titled Eradicating Rural Poverty: The Power of Cooperation. Coproduced by Partners for Rural Transformation, a coalition of six regional community development financial institutions, and NPQ , the authors highlight efforts to address multigenerational poverty in Appalachia, the rural West, Indian Country, South Texas, and
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