Selfish Giving
MAY 8, 2017
Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ? The zero moment of truth refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance.
Pam Moore
MAY 22, 2017
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.
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Nonprofit Tech for Good
MAY 28, 2017
If you have donated to a nonprofit within the last 12 months, then please take the 2017 Global Trends in Giving Report ! This week Nonprofit Tech for Good donated $25 to 25 nonprofits in order to study how nonprofits are progressing in the design of their donation pages and in the efficacy of their online donation process. There was a wide variety in donation page design, layout, and functionality and that made donating to 25 nonprofits all in one sitting a somewhat frustrating, and at times, pe
iMarketSmart
MAY 3, 2017
Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). . Millions of dollars are spent on wealth screening to find them. But what do you do once you’ve sorted them from the rest of the pack?
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
Kivi's Nonprofit Communications Blog
MAY 18, 2017
Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! 1. Ask An Artist To Illustrate. Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. 2. Make a Reading List. Summer’s coming. Back-to-School season begins in August. Curate a book list for your supporters, but be sure to leave room for supporters to add their own.
Ann Green
MAY 24, 2017
Do you think you’re doing a good job of thanking your donors? Think hard about this, because there’s a good chance you’re not. You may have every intention to, but thanking donors often takes a back seat to fundraising when you should spend equal time doing both. This is why you need a thank you plan. You probably have a fundraising plan and maybe a donor relations plan, but a specific thank you plan is just as important.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
MAY 14, 2017
Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies, brand storytelling and even emotional branding is not new.
Nonprofit Tech for Good
MAY 19, 2017
Liberal female Gen Xers may not be the majority of online donors, but they definitely are the demographic participating most in the 2017 Global Trends in Giving Survey. Good for them and thank you , however, the inaugural edition of the Global Trends in Giving Report to be released September 4, 2017 will only be as good as the data it represents. We need more diversity in our survey respondents (!!
iMarketSmart
MAY 17, 2017
Last week I wrote a post that ruffled some feathers. I do that from time to time. It’s probably because everything I think, write and create begins with the donor in mind — not the fundraiser. Sorry. I guess it’s because I think “donor-centricity” is a term that’s tossed around a lot but isn’t truly applied properly enough.
The Agitator
MAY 16, 2017
Way back in 2011 I reported on The Future of Fundraising , a monumental session of brainiacs hosted by Blackbaud and summarized by Adrian Sargeant that sets forth needed changes if our sector is to grow and thrive. It’s well worth reading the summary to see how far we’ve come — or not — in the past six years. Today I want to focus on one of the recommendations from that summary.
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Ann Green
MAY 31, 2017
You may have noticed an influx of appeal letters over the last few weeks. Some organizations do their main fundraising drive in the spring, especially if their fiscal year ends on June 30. Others do theirs at the end of the year and some do more than one. That’s all fine. What’s not fine is the mediocre letters I see. Some of these organizations need a refresher course in appeal letter writing.
Selfish Giving
MAY 16, 2017
Today on CauseTalk Radio , Megan and I talk to Jeremy McGilvrey , an entrepreneur, author and trainer who's amassed a massive audience on Instagram. Jeremy is here to share his advice on how causes can use the Internet's hottest property to recruit and engage supporters and to raise money. On the show, Megan, Jeremy and I discuss: Jeremy McGilvrey. The business case for being on Instagram.
Pam Moore
MAY 9, 2017
Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a positive return on your investment.
Nonprofit Tech for Good
MAY 8, 2017
Currently only nonprofits in the United States can take advantage of Facebook Fundraisers. This is frustrating to many NGOs, charities, and nonprofits located outside of the United States, but it’s due to the fact that the United States has a database of nonprofits called GuideStar USA that Facebook can sync with theirs to easily verify a nonprofit’s legal status.
iMarketSmart
MAY 24, 2017
Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s. One of my best friends died last year at 54. I am 47. I think the fundraising sector needs to change, now! I don’t have time to wait. Today could be my last day.
The Agitator
MAY 29, 2017
I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Gotta get that letter noticed and open folks! Here are the two probably most relevant for Agitator readers, from Consumer Reports and The Sierra Club.
Fundraising Coach
MAY 25, 2017
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts? Don't be "that" guy At one point in the conversation, one of the panel shared his pet peeve: nonprofits who don't do any research before asking.
Selfish Giving
MAY 30, 2017
Today on CauseTalk Radio , Megan and I talk to Kari Pendoley , head of the Rodan + Fields Prescription for Change Foundation , the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser. On the show, Megan, Kari and I discuss: Kari Pendoley, Rodan + Fields. The background of Rodan + Fields and their business model of independent consultants.
Pam Moore
MAY 12, 2017
Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. These spammy tactics no longer work like they use to.
Kivi's Nonprofit Communications Blog
MAY 25, 2017
Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy.
iMarketSmart
MAY 31, 2017
Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons. You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations.
The Agitator
MAY 15, 2017
“I Asked a Simple Question Online” wrote Tom Ahern earlier this week. Here’s the question the master donor communicator asked: “Which charity is doing the most for Syrian refugees?” The answers were anything but simple. Here’s what he found out and he’s given The Agitator permission to reprint the whole sorry story verbatim from his original post.
Fundraising Coach
MAY 12, 2017
Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren't reading your emails like they read a book! They're skimming. So you need to make the point of the email obvious. A case study of buttons in fundraising email One such example is when it comes to giving buttons in nonprofit emails.
Selfish Giving
MAY 9, 2017
Today on CauseTalk Radio , Megan I talk to.each other! Don't worry. We're sure you'll enjoy it because we're belatedly celebrating the show's 200th show with a look back at our favorite episodes of CauseTalk Radio. Here are the must-listen shows that Megan and I picked. Ep104: Content Marketing and the Future of Nonprofit Fundraising Ep132: White Castle's In-Store Fundraising Spikes 48%.
Mission Minded
MAY 23, 2017
Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact.
NonProfit Hub
MAY 31, 2017
Grant writing is a great way to secure funding for your organization and has a multifaceted pathway to success. Finding the grants is half the battle, writing the grants is a whole other animal, and we’re not even going to start on reporting after the grant is awarded. You’ve got to know where to find grants for your nonprofit organization , but you also need to know the best tips and tricks to write a stellar grant proposal.
Kivi's Nonprofit Communications Blog
MAY 15, 2017
EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content.
The Agitator
MAY 11, 2017
OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was to move you, a communication you were eagerly anticipating, a communication from someone you felt connected to ̵
The NonProfit Times
MAY 15, 2017
Nonprofit Audit 101: A Guide to The Fundamentals and More is a quick guide for nonprofit finance leaders and executive leaders, providing key fundamentals and know-how, first class best practices, and insight into how to optimize the nonprofit audit process at your organization. From the nuts and bolts of the nonprofit audit overall to the technology that allows organizations to gain a leg up, Abila’s guidebook will provide you and your nonprofit finance team with the resources and tools needed
Selfish Giving
MAY 2, 2017
Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. S. Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa. On the show, Megan, Peter and I discuss: Peter Zandee, Tony's Chocolonely. How Tony's got started by a Dutch journalist who was appalled by the slavery in West Africa.
Concord Leadership
MAY 11, 2017
[Image courtesy of Sandy Rees] Growing up, I listened to a lot of motivational speakers. Many of them shared a story about a father with two sons. As an executive coach, I am amazed at how much this story reflects leaders’ perspectives on life. The Father with Two Sons There once was a father with […]. The post Finding the pony appeared first on The Concord Leadership Group, LLC.
Lets Talk Nonprofit
MAY 3, 2017
Overhead. How does it make you feel when someone asks about yours? More and more donors are asking. So you need to know what overhead is, why it matters and why it can be good for your nonprofit. I like. Peter Drury's metaphor – that overhead is like cholesterol. There's good cholesterol and bad cholesterol. Just because your number is high, that doesn't necessarily mean it's a bad thing.
Kivi's Nonprofit Communications Blog
MAY 22, 2017
Stacy Harbaugh. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Stacy Harbaugh is the Communications Director for Midwest Environmental Advocates, a Madison, WI-based public interest environmental law center.
The Agitator
MAY 10, 2017
So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline. That’s fine, so long as the necessary cultivation occurs to bind the new folks — who mostly responded to personal appeals to help friends and relatives — to the (initially incidental) organization or cause that actually benefitted from their social gift.
Getting Attention
MAY 15, 2017
Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill. Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted.
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