Newsletter: Coors Seltzer Launches Volunteer Program for Clean Rivers ; How to Bypass Gatekeepers & Reach Decision Makers ; Nonprofit Marketing Lessons From a Tiny Newsletter
Selfish Giving
OCTOBER 14, 2020
I have a simple request this week. Hop over to your inbox and look at the salutation at the top of the email newsletter I send you ever week. Does it include your first name? Am I spelling your name correctly? Do you prefer I call you by something else? (e.g. Pete instead of Peter) Instead of your name, does it say "Dear, Cause Marketer "? I want to make sure I'm getting the little things right!
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