Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.

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10 Brilliant Social Media Content Ideas for Nonprofits

Bloomerang

Having a strategic social media communications plan in place is a must for nonprofits. With 3.78 billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too! At the heart of a strong social communications plan is relevant and compelling content.

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4 Benefits of Text-to-Donate for Your Nonprofit Organization

NonProfit Leadership Alliance

Text-to-donate, also known as text-to-give, has risen in popularity among nonprofits—and for good reason. As one of the easiest ways to boost revenue and connect with your supporters, text-to-donate can support your fundraising goals by simplifying the entire donation experience. After subscribing to receive your text messages, supporters can submit a donation in just a few moments right from the palm of their hand.

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How New California Regulations Impact Digital Fundraising for Nonprofits

NonProfit PRO

A new California law aims to bring more transparency to digital fundraising as a whole. Let’s explore the aspects of the California law, how it impacts social media platforms, the implications for nonprofits that land on a block list and the steps a nonprofit needs to take to avoid non-compliance.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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What Michael Bloomberg's Plan to Transfer His Company to Charity Could Mean for Philanthropy

The Chronicle of Philanthropy

By Maria Di Mento Alastair Grant, PA Wire, AP Michael Bloomberg has given extensively to education and to nonprofits focused on arts and culture, the environmental, public health, and improving city governments around the world. The former New York mayor’s plans to give his $12 billion company to Bloomberg Philanthropies could signal a sea change in how mega-donors give.

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Newsletter: How to Maximize What You Have ; Busch Light, Retired Astronaut Make Case Against Going to Space ; Flags for Good ????

Selfish Giving

On Thursday, May 4th, at 1 pm EDT , I'll be hosting a Q&A session with the fantastic team at Good Scout. We'll be answering all your questions about corporate partnerships. ?????? The theme of this Q&A session will be how you can MAXIMIZE corporate partnerships with your current resources, assets, and staffing. You probably hear enough from people about what you should be adding or planning for , but what should you do with the things you already have???

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How to Respond to Donors’ Resistance to Your Ask

NonProfit PRO

Preparing for a solicitation means being ready for a variety of questions, concerns, and other forms of pushback. The good news is that most types of pushback are anticipated. Let's discuss some responses that will leave you well-equipped to communicate with donors.

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Latinos Aren't Appointed to Nonprofit Boards in Big Cities in Big Numbers

The Chronicle of Philanthropy

By Alex Daniels Courtesy of Melissa Sandoval Melissa Sandoval, who was a social worker before becoming a lawyer, is a board member at an addiction-treatment nonprofit — the only Latina on the board. A study of cities with large numbers of Latinos found a mismatch between the number of Hispanic residents and charity board members.

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records. You spell their name correctly and thank them promptly.

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Why Your Organization’s Open Feedback Culture Isn’t Sticking — And What to Do About It!

NonProfit HR

A culture of open feedback is a topic that we at Nonprofit HR have always championed in our work. An organization with a culture of open feedback employs immediate, intentional and ongoing conversations with staff, as its leaders work to understand the significance of those conversations and become comfortable engaging in them. Fostering an Read more The post Why Your Organization’s Open Feedback Culture Isn’t Sticking — And What to Do About It!

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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The Challenges Business Executives Face When Transitioning to Nonprofit Leadership Roles

NonProfit PRO

Many bridgers — business leaders who venture into the nonprofit world — find it harder to succeed in this sector than they initially thought. I talked to five leaders who made the transition to get their insights and share the realizations they had after facing unexpected challenges.

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To Help Small Cities Thrive, Invest in the Networkers Who Can Turn Ideas Into Action

The Chronicle of Philanthropy

By Stephen Starr Jason Shea, Old Fremont Films Dayton Porchfest celebrates the richness and diversity of the city’s musical talent. One group in Dayton, Ohio, is showing why grant makers should consider funding the people who know how to bring together thinkers and doers to make change happen.

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Advancing racial equity for effective environmental grantmaking 

Candid

We are alive in what will, no doubt, be considered a pivotal moment for the power of philanthropic giving. As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

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Unlocking the Power of Data Refineries for Social Impact

Stanford Social Innovation Review

By Jason Saul & Kriss Deiglmeier In 2021, US companies generated $2.77 trillion in profits—the largest ever recorded in history. This is a significant increase since 2000 when corporate profits totaled $786 billion. Social progress, on the other hand, shows a very different picture. From 2000 to 2021, progress on the United Nations Sustainable Development Goals has been anemic, registering less than 10 percent growth over 20 years.

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Should You Solicit Donors With Cognitive Impairments?

NonProfit PRO

The average age of donors is 65. An estimated one in nine people age 65 and older has Alzheimer’s disease. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline?

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Climate Funders Justice Pledge Brings In More Than $120 Million

The Chronicle of Philanthropy

By Jim Rendon 11th Hour Project The Schmidt Family Foundation supports many local groups, such as Communities for a Better Environment, which educates people about the hazards of drilling and organizes them to advocate for more safeguards. The Donors of Color Network created the pledge, which calls on signatories to give 30 percent of their climate funding to organizations led by people of color.

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Nonprofit Radio for April 24, 2023: Technology Governance

Tony Martignetti

Maureen Wallbeoff: Technology Governance Sounds boring. In anyone else’s hands, it might be. But Maureen Wallbeoff brings her energy and lightness to help us understand the symptoms of unmanaged tech; the value of a technology governance group; and strategies for easing common technology pain points. Maureen is The Nonprofit Accidental Techie. (This continues our coverage … Continue reading Nonprofit Radio for April 24, 2023: Technology Governance → Maureen Wallbeoff: Technology Go

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Ultimate Guide to Nonprofit Executive Leadership Coaching

Nonprofit Fixer

Photo credit daniel-minarik In the past 20 years, coaching has exploded as a topic. Coaching is now one of the leading frameworks for personal and professional transformation and growth. It’s especially caught on for nonprofit leaders because of the growth and professionalization of the nonprofit and philanthropic sectors. Despite its popularity, leadership coaching remains a bit of a mystery to many people.

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2023 Global Philanthropy Tracker Finds $70B in Cross-border Philanthropic Giving at Height of COVID-19

NonProfit PRO

The Indiana University Lilly Family School of Philanthropy at IUPUI released the 2023 Global Philanthropy Tracker (GPT), the 11th edition of this unique index that offers a comprehensive picture of the scale and scope of worldwide cross-border philanthropy.

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What Covid-19 Vaccination Efforts Taught Philanthropy About How to Close the Racial Health Gap

The Chronicle of Philanthropy

By David Etzwiler and Jeniffer Harper-Taylor Hart Van Denburg, Colorado Public Radio, AP Shorter AME Church, Denver’s oldest Black church, teamed up with UC Health to provide the Covid vaccine to underserved communities. Grant makers need to adopt what worked during the pandemic when vaccination rates for Black people improved sharply and apply those approaches to address other stubbornly high health gaps.

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The Long Road to Health Equity

NonProfit Quarterly

Image Credit: SHREY DEEPRANJAN Today, healthcare institutions acknowledge forces like structural racism as drivers of negative health outcomes—but effectively addressing racism inside of those institutions still has a long way to go. Last month, health policymakers, funders, and executives gathered at the Urban Institute to discuss the 20-year anniversary of the report Unequal Treatment: Confronting Racial and Ethnic Disparities in Health Care.

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5 Lessons from 5,000 Fundraising Experiments

NextAfter

Pop the confetti and cue the music because we’ve just hit a major milestone: this week we logged our 5,000th digital fundraising experiment in our experiment library. That’s a whole lot of testing, tweaking, and analysis. And we’ve experienced our fair share of “aha” moments, forehead slaps, and unexpected learnings along the way. To commemorate the occasion, we’re sharing a few of the most enduring and impactful digital fundraising lessons these 5,000 tests have uncovered—time-teste

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The NonProfit Voice Ep 77: How Artificial Intelligence Can Streamline Your Prospect Research

NonProfit PRO

Jon Thompson of Children’s Hospital of Philadelphia and Nathan Chappell of DonorSearch AI join the NonProfit Voice to discuss the role artificial intelligence has played in the nonprofit’s success — including improved responses and larger donations.

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How Nonprofits Are Protecting Large Swaths of Land

The Chronicle of Philanthropy

By David Jachowski As the human population grows, fewer and fewer places are available to be set aside for conservation, but protecting large areas can restore critical ecological processes like migration and sustain populations of endangered wildlife like bison that need room to roam.

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What Is Needed Now

NonProfit Quarterly

“THE OPENING” BY CARLA JAY HARRIS/ WWW.LUISDEJESUS.COM/ARTISTS/CARLA-JAY-HARRIS Editors’ note: This article is from NPQ’s spring 2023 issue, “The Space Beyond: Building the Way.” Click here to download this article as it appears in the magazine, with accompanying artwork. In today’s tumultuous climate—global political turmoil; emboldened White supremacists; mass gun violence; environmental degradation; pandemics; lack of access to quality, affordable healthcare; and counting—we need leadership t

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Why Executive Directors Need L&D to Execute a Smooth Succession

Blue Avocado

Learn about what makes a good talent management strategy and how investing in learning and development helps organizations fill their leadership pipeline. The post Why Executive Directors Need L&D to Execute a Smooth Succession appeared first on Blue Avocado.

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First Impressions Matter. Free Download

NonProfit PRO

In this e-book, discover how to tailor the donor experience and align your mission with what the donor values and build a generous partnership together. Download your free copy of "The Art of First Impressions" today.

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Tex. Billionaire George Bishop Gives $100 Million for Scholarships

The Chronicle of Philanthropy

By Maria Di Mento Beth Wynn, Mississippi State University George and Kathy Bishop’s’ gift to Mississippi State University seeks to expand opportunities for students who are often overlooked for substantial scholarships. Plus, New York financier Ron Perelman gave $25 million to Brown University, a Community College got $10 million, and four other universities received multimillion-dollar donations.

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Nonprofit Social Media and Newsletter Ideas for May 2023

Kivi's Nonprofit Communications Blog

Every month we share writing ideas your nonprofit can use to produce new content for your newsletter articles, blog posts, or social media updates. Need them sooner? These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Fill out the form below to get June’s prompts emailed to you next week. On the Calendar 5/1: National Mother Goose Day.

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Resilient Networks

Stanford Social Innovation Review

By Rob Cross & Karen Dillon An excerpt from The Microstress Effect on tapping into relationships to mitigate the effects of cumulative microstress

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Vanguard Charitable Adds New Investments with Emphasis on Active Management

NonProfit PRO

For the second time in six months, Vanguard Charitable has added new investments to enhance its donors’ charitable asset allocation options. The 16 recently added investments offer donors greater portfolio customization capability, especially among U.S. equity options and active-strategy investments.

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10 Steps to Find and Prioritize Prospective Donors in a Volatile Economy

The Chronicle of Philanthropy

By Lisa Schohl Getty Images Four seasoned prospect-research professionals share ways to zero in on your best opportunities in 2023 — and strengthen your nonprofit over the long term.

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Mixed Links: News and Tips for Nonprofit Marketers – April 28, 2023

Kivi's Nonprofit Communications Blog

The Lucky Rooster. Hilton Head Island, SC Let’s wrap up the last week of April with the most helpful articles, posts, and tips for nonprofit marketers. This week we have two important reports, what’s next at TikTok, a Twitter alternative, and more. It’s time for Mixed Links… The 2023 M+R Benchmarks Study is out. As is Data Axle’s 2023 Nonprofit Email Deliverability Report.

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What Is the Care Economy?

NonProfit Quarterly

The following is a transcript of the video above, from our webinar on “Remaking the Economy: Caring for the Care Economy.” View the full webinar here. Adria Powell: Broadly defined, [the care economy] is the work that underpins this country. It allows for all other work to occur, and it’s a huge driver and contributor to the overall work of this nation.

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LinkedIn for Nonprofits Launches Live Webinars

NonProfit PRO

Nonprofits can now find additional support and get their top LinkedIn questions answered in real time by attending LinkedIn for Nonprofits' new live webinars. Available through the LinkedIn for Nonprofits Resource Hub, these webinars take place regularly and are designed to help nonprofits get the most out of free LinkedIn features.