NonProfit PRO

JUNE 5, 2023

Effectively incorporating capital campaigns into your general marketing campaigns can inspire donors to contribute not only to specific projects but also to the overall mission of your organization. Let’s explore strategies to integrate this approach into your fundraising.

Marketing 258

Marketing Marketing Fundraising Fundraising 258

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Marketing 250

Marketing Marketing Nonprofits Health 250

NonProfit PRO

OCTOBER 19, 2023

What do marketing and fundraising leaders need to know about the cloud? The cloud powers many of today’s most vital fundraising and marketing tools and strategies, yet 96% of nonprofit leaders self-identify as being at the beginning of their cloud journey. Simply put, a lot!

Marketing 196

Marketing Marketing Fundraising Fundraising 196

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing. “Spend the money.”

Marketing 212

Marketing Marketing Nonprofits Energy 212

NonProfit PRO

JUNE 7, 2023

Geared for Marketing and Fundraising leaders, this webinar series provides an understanding of what cloud is (and isn’t), explores nonprofit applications of technology, and provides action steps for you to assess and advocate for your own technology use.

Marketing 221

Marketing Marketing Fundraising Fundraising 221

NonProfit PRO

MAY 18, 2023

Geared for Marketing and Fundraising leaders, this webinar series provides an understanding of what cloud is (and isn’t), explores nonprofit applications of technology, and provides action steps for you to assess and advocate for your own technology use.

Marketing 203

Marketing Marketing Fundraising Fundraising 203

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communication 231

Communication Marketing Marketing Nonprofits 231

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 229

Psychology Sociology Marketing Marketing 229

NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

Marketing 242

Marketing Marketing Fundraising Fundraising 242

Nonprofit Tech for Good

APRIL 18, 2024

The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts October 23, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in March and April 2024.

Marketing 112

Marketing Marketing Fundraising Fundraising 112

NonProfit PRO

MARCH 7, 2024

When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.

Marketing 217

Marketing Marketing Fundraising Fundraising 217

NonProfit PRO

JANUARY 4, 2023

One way to do it is to go old school with word-of-mouth and align it with your fundraising. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging?

Fundraising 290

Fundraising Fundraising Marketing Marketing 290

NonProfit PRO

MARCH 12, 2024

Here are five things not to do when measuring the performance of your online fundraising and marketing programs.

Fundraising 253

Fundraising Fundraising Marketing Marketing 253

Nonprofit Tech for Good

MAY 11, 2023

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.

Marketing 116

Marketing Marketing Fundraising Fundraising 116

NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

Marketing 234

Marketing Marketing Philanthropy Nonprofits 234

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Marketing 232

Marketing Marketing Technology Nonprofits 232

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

Marketing 270

Marketing Marketing Nonprofits Activism 270

Nonprofit Tech for Good

MAY 6, 2023

The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can purchase the notes and recordings from the last series presented in March, April and May 2023.

Marketing 106

Marketing Marketing Fundraising Fundraising 106

Nonprofit Tech for Good

MARCH 25, 2023

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good starts June 28, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in January and February 2023.

Marketing 115

Marketing Marketing Fundraising Fundraising 115

Nonprofit Marketing Guide

AUGUST 18, 2020

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Of course, you’d need to adjust based on several factors, most importantly: The importance of fundraising as a goal for your communications. The size of your team.

Marketing 324

Marketing Marketing Nonprofits Communication 324

Nonprofit Tech for Good

FEBRUARY 23, 2024

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good start Jul7 10, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in January and February 2024.

Marketing 93

Marketing Marketing Fundraising Fundraising 93

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

Marketing 297

Marketing Marketing Fundraising Fundraising 297

NonProfit PRO

NOVEMBER 18, 2022

The top recruiting challenges for 2022 into 2023 is the shortage of talent. Hiring must be done in a creative fashion. Organizations need to target passive candidates, create a talent pool, look at culture fits for potential hires, and evaluate recruitment costs and recruitment practices.

Recruitment 210

Recruitment Marketing Marketing Culture 210

NonProfit PRO

OCTOBER 21, 2021

Download this End-of-Year Giving planning workbook to help you organize what you learned from last year’s campaigns, decide what strategies you want to employ for this year, and set your sights on your goals for the coming months.

Marketing 257

Marketing Marketing Fundraising Fundraising 257

Nonprofit Tech for Good

JANUARY 30, 2024

Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.

Marketing 70

Marketing Marketing Fundraising Fundraising 70

Nonprofit Tech for Good

AUGUST 9, 2023

The Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for nonprofits. Please include the key passphrases presented in each webinar and how you would like your name featured on the certificate.

Marketing 93

Marketing Marketing Fundraising Fundraising 93

Nonprofit Tech for Good

SEPTEMBER 21, 2023

The Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits. To claim your certificate: View all three webinars (6 hours of training) Request your certificate via email from Heather Mansfield.

Marketing 78

Marketing Marketing Fundraising Fundraising 78

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.

Marketing 212

Marketing Marketing Nonprofit Leadership Nonprofits 212

NonProfit PRO

FEBRUARY 4, 2022

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

Marketing 263

Marketing Marketing Nonprofits Fundraising 263

Veritus Group

MAY 5, 2023

If your non-profit isn't structured around donor acquisition, there's likely to be some tension between the mar-com and fundraising functions. The post The Confusion Around Marketing, Communications, and Fundraising Functions appeared first on Veritus Group.

Non-Profits 92

Non-Profits Communication Marketing Marketing 92

Amy Eisenstein

MAY 9, 2024

With regards to staff assistance — what does the relationship between the DD and the marketing and communications coordinator look like? Having the specific positions described along with their roles is helpful. What are best practices for a good working relationship?

Fundraising 246

Fundraising Fundraising Communication Marketing 246

NonProfit Leadership Alliance

JUNE 12, 2024

Pledge fundraising campaigns are a dynamic way to inspire donors to commit to future gifts by engaging their competitive spirit. Ideally, your fundraising platform will have key features like easy-to-create, personal donation pages, and tools that help track fundraising progress.

Participation and motivation 130

Participation and motivation Fundraising Fundraising Disaster Relief 130

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

Marketing 224

Marketing Marketing Recruitment Production 224

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Finance 183

Finance Marketing Marketing Advertising 183

Nonprofit Tech for Good

NOVEMBER 27, 2023

Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit.

Marketing 83

Marketing Marketing Fundraising Fundraising 83

Nonprofit Marketing Guide

JANUARY 20, 2015

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. “Marketing takes your organization the WRONG WAY.” ” “Marketing is not donor-centered.”.

Marketing 251

Marketing Marketing Fundraising Fundraising 251

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. The 12 most common nonprofit marketing goals. Sure, sometimes.

Communication 336

Communication Nonprofit governance and management Fundraising Fundraising 336