iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It is, in particular, about delivering the kind of value that only philanthropy can.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. In fundraising experiments, a match works better than an identical rebate.[4] 4] And we see this in fundraising practice. So, does this mean fundraising story should be all about avoiding loss? Many experiments have compared gain and loss framing in fundraising story.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Philanthropy 52

Philanthropy Sociology Finance Psychology 52

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It is, in particular, about delivering the kind of value that only philanthropy can.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

JULY 10, 2023

Fundraiser as builder of community The charity can serve as a greenhouse for this community building. Building that community can be an important part of fundraising. Fundraising still requires asking. Behavioral and Brain Sciences, 12 , 683-739; Chen, X. He might even leave or die. The payback from one player is limited.

Altruism and Helping 52

Altruism and Helping Psychology Fundraising Fundraising 52

iMarketSmart

FEBRUARY 6, 2023

15] This also happens in fundraising. A few days later, the university’s fundraising phone campaign contacted everyone. One fundraiser shares, “If someone doesn’t need to stop and think, it’s not REALLY a major gift.”[19] Experienced fundraisers typically say about one to three years.[22] It doesn’t cost anything.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52