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Do you want to know the real way to raise money? It’s not complicated. Provide donors with what money can’t buy.
Philanthropic experiences that money can’t buy include:
Now, contrast those fundraising approaches that provide donors with what they already have in abundance, including:
Oh, I hear what some of you are thinking …. “but some of those things work.”
To some degree, for sure, but what money can buy won’t come close to what it can’t in creating life-changing donor experiences and inspiring genuine, breath-taking philanthropy.
Jim Langley is the president of Langley Innovations. Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. Jim has authored numerous books including his most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities, published by Academic Impressions in 2020.
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