Two Ways Nonprofits Get Donor-Centered Fundraising Wrong
Clairification
APRIL 8, 2024
I find a widespread misunderstanding about the notion of what constitutes being donor-centered. Both of these rationales short-change your would-be donors. FIRST: Donors want to be asked because they’re starved for the love that comes from voluntary giving and receiving. Consequently, giving feels a bit empty.
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