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7 major principles for major gift fundraising (including planned gifts)
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first.
In the United States, 72% of gifts come from individuals and wealthy individuals are responsible for most of those gifts. According to figures from the Giving Foundation and the Fundraising Effectiveness Project, 83% of the dollars from individuals came from just 12% of the people and 70% came from just 3%. By calculating dollars given according to various news reports, I determined that the top 50 people gave a total of approximately $10.2 billion in 2014 (3% of all giving from just 50 individuals).
Want to know how to get more of your share? Understand these 7 principles:
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>> Best practices in major gift fundraising
>> Cultivation of Major Gifts
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>> Top 10 Tips to Catapult Your Major Gift Fundraising
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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