Newsletter: Nonprofit Uses Original Research to Close Partnerships 🧪; Should You Require a Corporate Email Address? 📬 ; How to Rock Virtual Engagement & Impress Event Sponsors 🤩
I'm dropping these two knuckleheads off at college. Cate will be a senior at George Washington University (School motto is "God is our trust"🙏), and Ryan will be a freshman at Worcester Polytechnic Institute (Go Goats! 🐐).
I'll see you next week.
✍️ Partnership Notes
1. This ice cream maker and its nonprofit partner are betting that people will eat black ice cream🍦 if it supports a cause.
2. Does your website have a corporate partnerships page? It should. On that corporate partnership page is there an email signup form? It should. Does that email signup require a corporate email address? It should.
3. Prediction: Smart nonprofits will invest in original research to land bigger and better corporate partners.
4. 18 ways to rock at virtual engagement and prove value to event sponsors.
🤑 Marketing Your Cause
1. Reporters only open 3% of media pitches. How to make sure yours gets opened!
2. You: But, Joe, no one will ever follow our nonprofit on social media. What we do isn't interesting. Me: This grave cleaner has 2.4 million followers on TikTok. 🪦😐
3. Ralph Waldo Emerson said: "All life is an experiment. The more experiments the better." Here's how to do a marketing experiment. Stage three is critical.
😎 Cool Jobs in Cause
1. Strategic Partnerships Officer, Team Rubicon, Remote
2. Associate Director, Corporate Giving & Sponsorship, Loyola University, Chicago
3. Manager, Social Partnership & Corporate Giving, Ralph Lauren, Nutley, NJ
4. Senior Vice President, First Book, Washington, DC ($91k - $120k)
5. Director of Development, Living Arts, Detroit
Do you have a partnership position you are trying to fill? Hit reply and share the job posting with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. How to present you ideas to a co-worker who won't listen. I like #1: Approach them from a place of curiosity (Instead of treating them like the total dumb ass they are).
2. Three apps that will make those Zoom meetings way better. The first one, Warmly, would be useful for partnership calls.
"The app gives you contextual info about anyone you’re meeting with, kind of like an invisible genie whispering impressively relevant info into your ear. Once you have it installed and configured, Warmly appears in a panel at the right side of your Zoom window. And it automatically pulls in all sorts of details about the people in your current call and presents them in an easily scannable profile."
3. Rocket Social Impact sent over this list of vetted nonprofit organizations focused on Afghan relief. To this, newsletter reader Kari Hayden Pendoley added Afghan Institute of Learning.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
