The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
But all this requires “leveling up” the simple game. Impact In the simplest primal-giving game, impact is fixed. But with multiple rounds, I could test with a small gift. They get a request. Impact vs. reciprocity: The false gratitude problem Gratitude reflects willingness to return a favor. And it’s identical.
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