We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals, he outlined the 4 levels of donor commitment. Here they are:
How do your supporters fit into these personas? Are you overlooking some lifers?
>> How to Develop Donor Personas for Your Nonprofit
>> Marketing personas for non-profits: design and implementation
>> Donor Personas, Their Value, and How to Craft Them
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
I love this post! Mal really nailed it when he described the 4 levels of donor commitment. Thank you for sharing, Greg.
My pleasure Ann. Thanks for being such a loyal subscriber to my blog.