Newsletter: How to Build Partnerships in a Recession 🔨 ; It’s True! Virtual Events Can be More Valuable 💰; Are Value, Quality, Reliability More Important to Consumers Than Purpose? 🤔
Brittany Hill and the team at Accelerist did a little research and found that despite a devastating recession two-thirds of nonprofits plan to continue pursuing corporate partnership opportunities.
Does that include you?
If so, you'll want to join me, Brittany and Brian Lim, Director, Corporate Engagement, at MS Society of Canada at 3pm EDT on Wednesday, July 15th for How to Build Partnerships in a Recession.
💥Brittany will be sharing a new report.📊
💥I'll be sharing my wicked smaht insights.🤓
💥And the amazing Brian Lim will be laying down his knowledge on how he's seizing opportunities during unsettling times.✊
You're not going to want to miss this. Did I mention it's FREE?
REGISTER: How to Build Partnerships in a Recession
✍️ Partnership Notes
1. Do you have corporate contacts that aspire to speak out like Ben & Jerry’s does? Share this article with them. It takes years and a big commitment. But it's well worth the time and effort.
2. 10 cause-related marketing campaign examples. I hadn't heard of a few of these!
3. Virtual events can be more valuable. "In a virtual format there are more ways to track the impressions that sponsors made on the audience."
🤑 Marketing Your Cause
1. Why supporters are unsubscribing from your marketing emails. ⬆️Bottom-line: send an interesting, useful email once a week and only to people that have signed up for it. The email should be 90% or more focused on the needs of your audience and only 10% or less focused on YOU. 💥And, yes, I try to take my own advice. 😉
2. The pandemic is making your writing worse. Here's how to turn it around.
3. Clickbait for good. Enough with the boring headlines! 🙄😴
😎 Cool Jobs in Cause
1. Director of Corporate & Foundation Relations, Boston Public Library Fund (Boston)
2. Managing Director, Blessings in a Backpack (Chicago & Milwaukee)
3. Digital Content Associate, DonorsChoose (NYC)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. This article argues that ‘social virtue marketing’ is less about responding to demand in the marketplace and more about a marketers' own need to signal their identity and values. The writer further argues - and presents evidence - that even with the pandemic, value, quality and reliability trump purpose. 😮Maybe Covid-19 hasn't changed everything?
2. Newsletter reader Philips McCarty of Good Scout turned me on to this great new documentary that's premiering tomorrow at 3pm EDT. It's called Fishing With Dynamite 🧨. It's the true story of how corporations and Wall Street - with their obsession with short term profits - are blowing up American capitalism, and the role we all play in putting it back together. You can watch the film for free when you use the code selfishgiving10. I'll see you there! 📽🍿
3. This week's gahhden photo is my favorite daylily, the "Ruby Spider". Friends, these flowers are nine-inches across! 🤩Yes, daylily flowers only bloom one day, but look at all the buds on each stalk! Plus, daylily plants are almost indestructible. A great plant for a sunny or part-sun location!
Have a question (garden questions welcomed!), comment, or just want to say hi? Leave a question below or head over to Twitter.
