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Newsletter: How Shoppers Hear About Brand-Supported Causes ; Help for Partnership Professionals Looking for Work ; Aldi Sells Lemony Products to Benefit Alex’s Lemonade Stand

Selfish Giving

Write a blog post or host a webinar with me. I would love for you to share your expertise with my community in either a blog post and/or webinar. Just think about the opportunity. Just think about the opportunity. How do shoppers hear about brand-supported causes???It's

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10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter.

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Cause Marketing Case Study: St. Jude & Williams-Sonoma

Selfish Giving

If you follow my personal blog you know that my wife is a budding baker and has fattened me with cookies, cakes, muffins and scones. Thanks and Giving has been a significant cause marketing program for St. Thanks and Giving is primarily a register program, which means cashiers ask shoppers to donate a buck or more.

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