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Optimizing SaaS Product Pages: A Practical SEO Guide

Nonprofit Marketing Insights by GlobalOwls

Optimizing SaaS Product Pages: A Practical SEO Guide In today’s world, having an online presence is crucial for businesses, especially for software as a service (SaaS) companies. The product pages of SaaS products play a role in attracting customers and persuading them to take action.

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Building Sustainable Value Chains From Hemp and Flowers

Stanford Social Innovation Review

One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.

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Video Content Marketing: Using Product Videos to Increase Engagement in Dropshipping

Nonprofit Marketing Insights by GlobalOwls

Video Content Marketing: Using Product Videos to Increase Engagement in Dropshipping If a picture is worth a thousand words, then a video is worth a million. In dropshipping, where you don’t physically have the product on hand, showcasing it through video can make a huge difference.

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13 ways you kill your productivity

Jeff Brooks

Staying on task and productive. Here are some of the ways we do that, from the Publication Coach Blog, at How to kill your productivity : Overestimate the amåount of time you have. Underestimate the value of small actions. Do one thing at a time if you want to be most productive. We find ways to be unproductive.

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How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors

Nonprofit Marketing Insights by GlobalOwls

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

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When It Comes to Promoting Prosperity, Production Beats Consumption

Stanford Social Innovation Review

In this sense, many international development philanthropies are neglecting the most powerful route to prosperity: productive employment in a thriving economy. Historically, these resources have only materialized when countries have achieved massive expansions of economic productivity and opportunity. The empirical record is clear.

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Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today

Selfish Giving

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

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