New And Old Techniques Target Donor Pipeline Expansion
The NonProfit Times
MAY 7, 2024
PPFA is also taking an active hand in email- and texting-based peer-to-peer fundraising. “In Planned Parenthood is recognizing younger generations’ approach to contributing to nonprofits, which often focuses less on financial donations and more on volunteerism. “A A key audience for PPFA is ‘Activist Donors’,” Fishman added.
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