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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.” ” – Paul Valéry Let’s dig into a few examples of how the disciplines tie in well. .”

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What is Climate Psychology? An Interview with Climate Psychology Alliance’s Rebecca Weston

NonProfit Quarterly

We sat down with clinician and advocate Rebecca Weston to talk about climate psychology, movement journalism, and the responsibility of journalists and clinicians to connect to the emotional impacts of the climate crisis. What is climate psychology? That’s one big part of what climate psychology does. “

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How to Use Psychology to Pre-Suade Donors to Give


That’s what we reviewed in Part 1 of this two-part series, where I described research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion , and the newer book, Pre-Suasion: A Revolutionary Way to Influence and Persuade , and discussed how you might apply this research to your fundraising strategies.

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The Psychology of Fundraising: Why Do Donors Give?

The Charity CFO

Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. So, what forces explain fundraising psychology? The Psychology of Fundraising. Understanding fundraising psychology is more than simply knowing what motivates your donors. A Sense of Duty. Why do donors give YOU money?

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

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The Psychology Behind Corporate Giveaways: Why Do They Work?

Nonprofit Marketing Insights by GlobalOwls

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity. appeared first on GlobalOwls.

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Amp Up Your Appeal’s Persuasive Power with Research from Psychology and Neuroscience


The post Amp Up Your Appeal’s Persuasive Power with Research from Psychology and Neuroscience appeared first on Bloomerang.