Psychology Related Topics 
Bloomerang
AUGUST 6, 2021
And if you’re watching this as a recording, I hope you’re having a good day no matter when and where you’re from because we are here to talk about how to love your donors in the philanthropic psychology way. And that, in its core, is what philanthropic psychology is about.
The Charity CFO
AUGUST 8, 2022
Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. So, what forces explain fundraising psychology? The Psychology of Fundraising. Understanding fundraising psychology is more than simply knowing what motivates your donors.
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Nonprofit Tech for Good
AUGUST 14, 2022
Why is the Psychology of Giving Important? On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same?
Bloomerang
JULY 11, 2022
The post Amp Up Your Appeal’s Persuasive Power with Research from Psychology and Neuroscience appeared first on Bloomerang
The Chronicle of Philanthropy
JANUARY 18, 2023
By Alex Daniels. Impact isn't the only thing big donors care about; they often want to be part of a large community, says a new study of people with at least $1 million in assets
The Agitator
MARCH 15, 2016
Back in January I noted an article by Claire Axelrad — 9 Valuable Shortcuts to Influence Nonprofit Donors — in which she described how to use some proven precepts of persuasion psychology to improve your fundraising prowess. Here’s another go at the same theme … this time 15 ways psychology can boost commerce sales from ClickZ provides the tips … with illustrations of each approach at work.
The Agitator
JULY 20, 2016
Here, courtesy of Marketing Profs , are five psychological principles to consider that might help you understand and overcome that resistance. #1: The principle to take into account is that the psychological fear of losing something is a much stronger motivator than the potential to gain or improve something. However imaginative your fundraising tactics might be, beyond your most committed cadre of donors, you still face resistance to giving.
iMarketSmart
SEPTEMBER 7, 2016
The post Donor Psychology: Do you know what really makes your supporters feel good? Fundraising Major Giving Planned Giving strategy charity blog feeling good about giving fundraising psychology fundraising tips Nonprofit Marketing Blog nonprofit marketing tips philanthropy and donor psychology Psychological Triggers That Can Help You Win Donations psychology of giving to charity strategies to win donor support
Clarification
FEBRUARY 2, 2023
Annual Giving annual appeal communication content fundraising major gifts Psychology of givingDid you ever wonder if there is a foolproof way to communicate with donors? Actually, there is! And it’s not about process. It’s about another ‘P’ word. Can you guess? I’ll give you a hint.
NonProfit Hub
AUGUST 12, 2016
If we believe Hollywood, psychology consists of a person lying on a couch and talking about their feelings, complete with a man with a mustache and an accent sitting behind a desk listening. What comes to mind when you think of “ nonprofit psychology?”). To boil it down, psychology is simply the study of why. Keeping tabs on the latest psychology news can both affirm what you already knew and challenge your way of thinking.
Blue Avocado
JANUARY 23, 2023
HR and Employment Issues Nonprofit Culture Nonprofit Psychology First Person Workplace Policies VolunteersHave you ever been too tired to function or experienced the sensation of being hangry? When our basic needs are unmet, we cannot perform at our best.
Clarification
OCTOBER 31, 2022
Annual Giving annual appeal Philanthropy Psychology of giving vision and valuesDon’t look in the mirror. Look out the door. No nonprofit can afford to be an island.
Clarification
FEBRUARY 20, 2023
Donor Retention Customer experience donor cultivation Psychology of giving relationship buildingToday a friend, who serves on the board of a struggling local arts organization, asked me what they can do to increase their fundraising.
Nonprofit Marketing Blog
JUNE 11, 2014
Are you red hot? Or true blue? It’s no secret that color evokes emotion and is a key visual indicator that communicates meaning. But just how much goes on in our minds when it comes to color? Marketing strategist Gregory Ciotti offers an excellent review of how color can influence brand preference and, in turn, how we feel about the messages we receive. Some highlights: Up to 90% of first impressions of products can be based on color alone.
Clarification
MARCH 2, 2023
Major & Legacy Gifts legacy gifts major gifts Psychology of givingThere’s a lot of potential legacy giving out there in the universe. Per Giving USA 2022 , giving by bequest was an estimated $46 billion, (an increase of $5 billion from just two years previous).
Care2
JULY 20, 2009
I've found that understanding some of the mind's cognitive biases can not only help nonprofit campaigners efficiently motivate our audiences into taking action online, but also help us be more effective professionally. For example, people are more willing to take action to stop something from being taken away than if they were to receive the equivalent value (you'll do more to stop from losing a dollar than you will to get a dollar).
Nonprofit Marketing Blog
DECEMBER 19, 2011
We humans find it harder to deny ourselves an immediate benefit than one to wait for something further in the future, even if it’s a better investment to be patient. (I I love the name of this phenomenon: hyberbolic discounting.). As shown in the research summarized in the book, Consumer Insights: Findings from Behavioral Research , this is why we buy the cheaper refrigerator now even if a pricier, energy saving version leads to bigger savings over time.
iMarketSmart
MAY 9, 2022
It reveals the psychology of giving and wealth. One of the central psychological challenges for humans is personal mortality. The Journal of Social Psychology , 8(3), 347-353 and Knaplund, K. Psychological Review, 106 , 835-845. [14] Psychological Inquiry, 7 , 295-321. [19]
Clarification
DECEMBER 22, 2022
Donor Retention donor cultivation gratitude Psychology of giving relationship building Retention stewardshipThe Unfair Exchange Bernadette Jiwa, The Story of Telling.
Jeff Brooks
NOVEMBER 29, 2022
The Boomerang Blog suggests positive/negative is the wrong question, at How Do You Use Psychological Appeal Persuasion Triggers So They Complement Each Other? Donor Psychology fundraising
Clarification
OCTOBER 20, 2022
Annual Giving annual appeal Psychology of giving storytellingToday I’m going to tell you how to create a fundraising appeal that’s all about your donor’s happiness. Because if you can persuade your donor that saying “yes” will make them happy, then you both win.
Nonprofit Marketing Blog
OCTOBER 16, 2012
To follow on to yesterday’s post, here is an infographic via Scott Dunlap of PayPal. He has a great Pinterest board of social media infographics here. This is one of my favorite recent ones. Having trouble viewing it? See it here
iMarketSmart
OCTOBER 1, 2022
Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.
iMarketSmart
SEPTEMBER 2, 2022
Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.
iMarketSmart
OCTOBER 28, 2022
Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.
iMarketSmart
OCTOBER 19, 2022
Donor Fundraising Story Dr. Russell James Major Gifts Fundraising Psychology of Large Donations Smartideas donor hero story major gift major gifts fundraisingLike any other donors, wealthy donors want to give. But when wealthy donors give, it’s usually a major gift, meaning it’s a big number.
Get Fully Funded
FEBRUARY 12, 2023
Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. 8 Psychological Reasons Why People Give 1.
iMarketSmart
JANUARY 25, 2022
Related Posts: Donor Psychology: Do you know what really makes your supporters feel good? Major Gifts Fundraising Major Giving Planned Giving Smartideas engagement fundraising major gift fundraising Philanthropy philanthropy and donor psychologyI’ve said it before.
iMarketSmart
FEBRUARY 1, 2022
Major Gifts Fundraising Major Giving Planned Giving Smartideas engagement fundraising major gift fundraising Philanthropy philanthropy and donor psychologyFirst: when we talk about cost, we’re not talking about fundraising expenses. That’s not what this article is about.
NonProfit PRO
SEPTEMBER 6, 2022
Artificial Intelligence can now be used to enable behavioral economics modeling (BEM), the well-established field that combines economics and psychology to comprehend how and why people behave the way they do when making financial decisions.
iMarketSmart
FEBRUARY 12, 2018
Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation importance of self talk Philanthropy self talk book self talk examples self talk psychology self talk synonym self talk therapy self talk wikipedia StrategyYour job is not to come up with words and images that will persuade or convince people to give.
iMarketSmart
AUGUST 31, 2017
Podcast benefits of donating to charity best practices for fundraising charity blog donating money to charity essay Fundraising fundraising tips major gift fundraising Philanthropy philanthropy blog Planned Giving psychology behind donating to charity reasons to donate to charity the economics of charitable giving what gives why charity is important why do people contribute to charities why give to charity quotes why people give to charities
iMarketSmart
MAY 19, 2017
Fundraising Lead Generation Philosophy/motivation motivations for giving to charity motivations to give psychology of donating to charityRemembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain. Neurons transmitting information. Mirror neurons support empathy. Religion. Find meaning. Satisfy dictates. Allay guilt. Social. Synthetic family. Community. Notoriety.
NonProfit PRO
MAY 6, 2022
Though hesitant at first, VanHuss performs a psychology experiment that offers a glimpse into the effects of labeling yourself, or even your organization.
NonProfit PRO
MAY 6, 2022
GoodUnited’s Maria Clark and Turnkey’s Otis Fulton will dig into the psychology behind driving Facebook Fundraising Appealing to supporters’ identity and building community are keys to ramping up revenue with Facebook Fundraising.
iMarketSmart
AUGUST 9, 2017
Fundraising Major Giving Planned Giving strategy charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog safety in numbers book safety in numbers idiom safety in numbers meaning safety in numbers psychology safety in numbers theory StrategySafety in numbers. Not all that long ago, humans lived in tribes and clans for safety.
iMarketSmart
NOVEMBER 10, 2017
Fundraising best practices for fundraising cultivation for major gifts donor cultivation engagement fundraising implicit meaning examples implicit need implicit needs psychology implied need implied needs meaning Philanthropy stated and implied needs examples StrategyToo often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it would be great to close more retained life estate gifts.
iMarketSmart
APRIL 12, 2017
Digital Marketing Fundraising Lead Generation strategy charity blog donor cultivation fear of missing out meaning fear of missing out psychology fomo fundraising tips major gift fundraising nonprofit marketing nonprofit marketing tips scarcity principle in marketing scarcity value theory Strategy urgencyAfter reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like when scarcity is employed in marketing.
iMarketSmart
AUGUST 7, 2017
Fundraising Major Giving Planned Giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor retention fundraising tips likeability book likeability factor likeability factor definition likeability merriam webster likeability or likability likeability psychology likeability synonym major gift fundraising Philanthropy philanthropy blogPeople are more likely to be persuaded by people we like.
iMarketSmart
JANUARY 11, 2016
Fundraising Major Giving Planned Giving board of directors Charitable Giving Cultivation donor cultivation Donor Psychology donor relationship management engagement fundraising fundraising advice fundraising board nonprofit board nonprofit donorsOne day a long time ago I was in a board meeting talking about raising money and a member said the following: “The only time I would feel comfortable asking for a donation. is when I know the person very well.
iMarketSmart
DECEMBER 11, 2015
Fundraising Major Giving Philosophy/motivation Planned Giving strategy Charitable Giving Cultivation Donor Psychology donors Gift Giving LinkedIN LinkedIn Tips Nonprofit Marketing Blog philanthropy blog posts social media marketing social media tipsTrust is crucial, necessary and vital. . I think all of us would agree that one of the most basic reasons why any major donor would give you and your organization money is because they trust you.
NonProfit PRO
DECEMBER 15, 2021
There is (psychologically at least). What if I told you there was a way to hit the reset button? It's called the fresh start effect. This also has implications for your fundraising.
Stanford Social Innovation Review
SEPTEMBER 28, 2022
Let’s take an example: psychology. If you were a funder in 2012 who believed strongly in academic psychology, you could have put your money into, say, 100 psychology experiments. By Stuart Buck & Anna Harvey. We don’t mean the former Facebook.
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