Clairification

NOVEMBER 13, 2023

That’s what we reviewed in Part 1 of this two-part series, where I described research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion , and the newer book, Pre-Suasion: A Revolutionary Way to Influence and Persuade , and discussed how you might apply this research to your fundraising strategies.

Psychology 60

Psychology Values Fundraising Fundraising 60

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity. appeared first on GlobalOwls.

Psychology 52

Psychology Participation and motivation Production Associations 52

The Chronicle of Philanthropy

JANUARY 18, 2023

By Alex Daniels. Impact isn't the only thing big donors care about; they often want to be part of a large community, says a new study of people with at least $1 million in assets.

Psychology 311

Psychology 311

NonProfit Leadership Center

JUNE 24, 2024

Consider the evidence-based positive psychology practice, Three Good Things, wherein you identify three things that went well for the day and note why each went well. It could just be the simple act of leaders encouraging regular breaks for mindfulness exercises and promoting a culture of open communication and psychological safety.

Psychology 264

Psychology Ethics Leadership Culture 264

Bloomerang

JULY 11, 2022

The post Amp Up Your Appeal’s Persuasive Power with Research from Psychology and Neuroscience appeared first on Bloomerang.

Psychology 73

Psychology 73

Nonprofit Megaphone

APRIL 17, 2023

This is where understanding the psychology of giving comes into play. By implementing these tips, non-profit organizations can develop a deeper understanding of the psychology of giving and use this knowledge to build stronger relationships with their donors, increase retention rates, and ultimately make a greater impact in their communities.

Psychology 52

Psychology Retention Values Non-Profits 52

Selfish Giving

MARCH 30, 2022

The psychology behind rounding up for charity at checkout. Make plans now to attend this valuable one-day conference. At my request, David has kindly extended early-bird pricing until Thursday, April 7th. Learn More About BOOST MATCHING ?? Partnership Notes 1.

Psychology 130

Psychology Retail Children Food 130

The Chronicle of Philanthropy

OCTOBER 2, 2023

By Lisa Schohl Getty Images Ideas and advice from experts, including ways to use philanthropic psychology to create more meaningful thank-you messages — and boost giving.

Psychology 195

Psychology 195

NonProfit PRO

SEPTEMBER 6, 2022

Artificial Intelligence can now be used to enable behavioral economics modeling (BEM), the well-established field that combines economics and psychology to comprehend how and why people behave the way they do when making financial decisions.

Psychology 263

Psychology Fundraising Fundraising 263

NonProfit Leadership Alliance

JULY 10, 2023

So, What is the Solution to Employee Retention? Psychological contracts are the unwritten expectations and obligations between employers and employees. Nonprofits can create strong psychological contracts by aligning organizational values with staff passions. Celebrate achievements publicly to foster a culture of appreciation.

Retention 206

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 206

NonProfit PRO

MAY 6, 2022

Though hesitant at first, VanHuss performs a psychology experiment that offers a glimpse into the effects of labeling yourself, or even your organization. Do you consider yourself a thought leader? Perhaps you shouldn't, and here's why.

Psychology 255

Psychology Nonprofits Education Education 255

The Agitator

MARCH 15, 2016

Back in January I noted an article by Claire Axelrad — 9 Valuable Shortcuts to Influence Nonprofit Donors — in which she described how to use some proven precepts of persuasion psychology to improve your fundraising prowess. So, what makes a consumer buy?

Psychology 49

Psychology Fundraising Fundraising Nonprofits 49

NonProfit PRO

MAY 6, 2022

GoodUnited’s Maria Clark and Turnkey’s Otis Fulton will dig into the psychology behind driving Facebook Fundraising. Appealing to supporters’ identity and building community are keys to ramping up revenue with Facebook Fundraising. Join us on Tuesday, May 24th at 1:00 PM ET for an interactive webinar with Q&A.

Psychology 243

Psychology Fundraising Fundraising 243

The Agitator

JULY 20, 2016

Here, courtesy of Marketing Profs , are five psychological principles to consider that might help you understand and overcome that resistance. #1: The principle to take into account is that the psychological fear of losing something is a much stronger motivator than the potential to gain or improve something. 1: Pain Avoidance.

Psychology 45

Psychology Health Marketing Marketing 45

NonProfit Hub

AUGUST 12, 2016

If we believe Hollywood, psychology consists of a person lying on a couch and talking about their feelings, complete with a man with a mustache and an accent sitting behind a desk listening. What comes to mind when you think of “ nonprofit psychology?”). To boil it down, psychology is simply the study of why.

Psychology 35

Psychology Fundraising Fundraising Nonprofits 35

NonProfit Leadership Center

APRIL 15, 2024

In organizational psychology, culture has three key elements: practices, values, and underlying assumptions. By incorporating well-being into strategic planning, leaders can build the psychological capital of their teams — hope, efficacy, resilience, and optimism — essential in today’s fast-paced world of work.

Psychology 130

Psychology Health Culture Leadership 130

NonProfit PRO

DECEMBER 15, 2021

There is (psychologically at least). What if I told you there was a way to hit the reset button? It's called the fresh start effect. This also has implications for your fundraising. Your donors are going through this same self-assessment and those are perhaps most pliable in their giving habits.

Psychology 130

Psychology Fundraising Fundraising Management 130

Stanford Social Innovation Review

SEPTEMBER 28, 2022

Let’s take an example: psychology. If you were a funder in 2012 who believed strongly in academic psychology, you could have put your money into, say, 100 psychology experiments. You’d be able to impact tens of thousands of subsequent psychology papers (as well as many papers in other disciplines!)

Psychology 123

Psychology Public and Social Policy Public Policy Philanthropy 123

Bloomerang

JULY 16, 2024

Bloomerang email builder updates you’ll love include: A fresh library of ready-to-customize templates: Maximize donor engagement with professionally designed templates that use donor psychology principles and best practices. Built for accessibility, they’ll ensure an enjoyable and engaging experience for users of all abilities.

Psychology 97

Psychology Fundraising Fundraising Marketing 97

NonProfit Leadership Center

MAY 6, 2024

The literature on positive psychology and positive organizational scholarship emphasizes the importance of individual contributions to the success of well-being initiatives. By leveraging individual strengths, organizations can drive improved performance, enhance job satisfaction, and encourage more positive relationships.

Leadership 147

Leadership Energy Psychology Culture 147

NonProfit Leadership Alliance

JUNE 5, 2024

He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention. About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience.

Collaborations 231

Collaborations Public and Nonprofit Management Culture Leadership 231

iMarketSmart

SEPTEMBER 7, 2016

The post Donor Psychology: Do you know what really makes your supporters feel good? After generating millions of responses from donors in 4 countries around the world, we’ve read a lot of reasons why people give. Below are most of the reasons they relayed through our platform to benefit our clients’ fundraising efforts.

Psychology 40

Psychology Values Fundraising Fundraising 40

Clairification

APRIL 10, 2023

Among other benefits handwriting triggers critical neural pathways that boost emotional connection and offer psychological benefits. Do you write anymore? I don’t mean do you type. I’m talking about good old-fashioned handwriting. You know, that very human practice most of the world seems to have abandoned post digital revolution?

Psychology 67

Psychology Nonprofits Management 67

Candid

AUGUST 29, 2023

So, in this blog, I’m leveraging my PhD in Psychology to share a bit about what burnout is, why it seems to be everywhere in the nonprofit world, and what organizations, leaders, and individuals can do about it. Psychologists consider burnout to be a “psychological syndrome” that emerges as a response to chronic job stressors.

Psychology 98

Psychology Healthcare Culture Health 98

Fundraising Leadership

APRIL 12, 2024

What that means to colleagues across generations varies, but having a psychologically safe workplace where it is OK to be authentically yourself is a plus. Director of the Media Psychology Research Center and faculty in the media psychology program at Fielding Graduate University , in Psychology Today.

Psychology 75

Psychology Culture Management Construction 75

Nonprofit Marketing Guide

AUGUST 19, 2021

That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including work-life, productivity, management, psychology, etc.

Psychology 276

Psychology Production Communication Marketing 276

Jeff Brooks

JULY 9, 2024

If you ever took a psychology class, you may remember Abraham Maslow’s hierarchy of needs. It looks like this: The “low” physical needs are at the bottom. The “high” emotional and spiritual needs above. I’m not going to argue with Dr. Maslow. But I do have a problem with the way his pyramid is often interpreted in fundraising.

Fundraising 65

Fundraising Fundraising Psychology Food 65

Stanford Social Innovation Review

OCTOBER 17, 2023

Kim An excerpt from How Trust Works on the psychology of criminal justice reform By Peter H.

Psychology 76

Psychology 76

NonProfit Leadership Center

OCTOBER 24, 2023

Trust is essential to ensure psychological safety — a belief that one will not be punished or humiliated after speaking up with ideas, questions, concerns or mistakes (definition from Harvard Business School Professor Amy Edmonson). You’re born looking like your parents, but you die looking like your decisions, so make them count.”

Culture 246

Culture Nonprofit Leadership Leadership Psychology 246

Selfish Giving

SEPTEMBER 22, 2021

The rounding up option] made it psychologically easy for people to do more of what they were already doing." on groceries you're probably already telling yourself that you spent $87 so rounding up to that amount is psychologically easy when the cashiers asks. We already mentally round up the amount we pay on loans.

Psychology 130

Psychology Fundraising Fundraising Recruitment 130

Candid

MARCH 7, 2024

The constant ping of notifications also takes a psychological toll. Psychological detachment ” is the technical term for being able to put work out of your mind when you’re not working. It takes mental effort to ignore these sirens, and doing so can cause anxiety and distress. tempting us to just keep going.

Psychology 105

Psychology Technology Universities Management 105

Clairification

SEPTEMBER 4, 2023

This is the basic psychology underlying “BOGO” (Buy One; Get One free) and “2 for the price of 1” sales. Remember learning your multiplication tables? The concept is powerful for fundraising! People love to S-T-R-E-T-C-H their dollars. For a variety of reasons, we’re crazy about getting a good deal! If I get more for my money, that’s smart.

Psychology 56

Psychology Education Education Fundraising 56

Stanford Social Innovation Review

FEBRUARY 9, 2023

We found that in Brazil, social entrepreneurs from poor communities differ significantly from those from higher social classes, especially in terms of their access to financial, human, psychological, and social capital. Let us look at these types of capital one by one.

Social Entrepreneurship 105

Social Entrepreneurship Entrepreneurship Social Enterprise Social Enterprise 105

Nonprofit Marketing Guide

AUGUST 23, 2021

If you want to learn more about the psychology behind saying “no” and how it makes us feel, check out How to Say ‘No’ Politely. Be brief, but not brusque. Leave the door cracked if the answer is more “not now” than “no” Offer an alternative.

Psychology 328

Psychology Health Values Marketing 328

NonProfit Leadership Alliance

JULY 2, 2024

He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention. About the Author: Michael Ash, DBA, MA, ACNP, PCM, PMP Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience.

Public and Social Policy 227

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 227

Stanford Social Innovation Review

OCTOBER 16, 2023

Developing Healthy Individuals “Positive psychology is the scientific study of what makes individuals and communities thrive.”— International Positive Psychology Association When focusing on a healthy context, there is a risk of falling into naïve holism, an ineffective mindset commonly seen in system perspectives.

Philanthropy 117

Philanthropy Homelessness Psychology Health 117

Nonprofit Marketing Guide

JUNE 15, 2023

They put in the minimum effort required, and they are psychologically disconnected from their employer. They feel proud of the work they do and take ownership of their performance, going the extra mile for teammates and customers. Quiet Quitting: These employees are filling a seat and watching the clock.

Psychology 208

Psychology Culture Associations Production 208