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Newsletter: How One Retailer 2X Customer Donations; 144 Brands That Are Leading on Social Action ; What’s the Most Effective B2B Content by Funnel Stage?

Selfish Giving

144 brands that are leading on social action , sustainability, inclusivity, and fun. One of the things I really enjoy about writing case studies is I get exposed to all kinds companies and how they raise money for their respective partners.

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Bring Your Idea to Life at Social Actions Wiki - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Why not contribute to the Social Actions Labs Idea Wiki? The folks at Social Actions are trying to recruit a wide array of ideas from the non profit community for web applications and mashups Social Actions can build.

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Bring Your Idea to Life at Social Actions Wiki - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Why not contribute to the Social Actions Labs Idea Wiki? The folks at Social Actions are trying to recruit a wide array of ideas from the non profit community for web applications and mashups Social Actions can build.

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Top 10 Tweets from the 2014 Independent Sector Conference

Nonprofit Tech for Good

Of the 113 tweets and retweets sent by @NonprofitOrgs during the 2014 Independent Sector Conference ( #ISConf ) , the 10 embedded tweets below are those that received the most social actions i.e., retweets + favorites. The length of a tweet, proper grammar and punctuation, and the correct use of hashtags has a significant impact on social actions. 63 Actions: Social change does not follow an algorithm. Social Media Twitter

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Cutting Edge Integrated Social Media Strategies: Download the Presentation

Care2

Social action isn't sending a tweet or sharing a petition on Facebook and calling it a day. Social action is about mobilizing people around your issue and turning them into advocates. Yesterday, Care2's webinar on Cutting Edge Integrated Social Media Strategies highlighted the importance of developing integrated campaigns that not only use email, direct mail and telemarketing, but key social media channels such as Facebook and Twitter.

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19 Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Digital Organizer , Action Network (Washington DC). Manager, Social Action, TV – Strategic Impact , Publicity Coordinator and Traffic Coordinator , Participant Media (Los Angeles, CA). Social Media Strategist , PETA (Los Angeles, CA). Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. New Opportunities.

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Celebrating a Big Number

Care2

Redwood City, California, February 15, 2011 - Care2, the largest and fastest growing social action network empowering millions of people to lead a healthy, sustainable lifestyle and support important causes, announced that it has surpassed 15 million members. Launch of the Care2 Take Action Platform (TAP), which has now expanded to 100 media partners with a reach of over 80 million people.

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Digg is Dying. Who are the Players Now?

Care2

Between Digg’s redesign, Founder Kevin Rose leaving the company, and other dud product launches like Newswire , Digg just can’t compete with other social networks where people go to share news these days – Facebook, Twitter, Reddit, Google+, Care2, etc. For example, Care2 (which runs the Frogloop blog) and has over 17M members is one of the first social action networks for people who care two make a difference.

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Jumo: A Social Network #Win or #Fail?

Care2

Are niche social networks the best way to mobilize people and channel their energy into supporting nonprofits? In the past couple of years there has been a surge in socially responsible startups such as Crowdrise , Razoo , and Causecast wanting to help to change the world by raising money online for nonprofits. and then report/display the results of the actions.&#. Online Advocacy Online Fundraising Social Networking Web 2.0

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Six Tips To Kick-Start Your 2012 Fundraising

Care2

Social action networks like Care2 and the Petition Site which has about 12 million unique site visitors per month, and is the 140th (on average) highest traffic website in the U.S What campaigns have they taken action on or donated money to? Online Fundraising Social Networking Web 2.0

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The Top 5 Fundraising Trends in 2020

Nonprofit Tech for Good

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Many nonprofits saw a surge in recurring subscription initiations following the 2016 election, particularly civil rights, social action, and advocacy organizations, according to Classy platform data.

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Email: Still Not Dead!

Care2

Mark Zuckerberg is a pioneer of the social web. And despite what Zuckerberg and some others think, email is not dying because social media is taking over. Social media is a great additional engagement channel, but we find the level of commitment and responsiveness much stronger in email. Email Marketing Social Networking TrendsOver the last eight years he’s led Facebook from a scrappy startup to one of the most powerful and influential companies.

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10 Tech Tools for Cause Marketers

Selfish Giving

While current programs are limited to action-triggered donations that reward charities when consumers check-in or perform some other action , the real potential of these platforms is just now unfolding. Group buying sites like Groupon and Living Social are all the rage, but the best group buying site for cause marketers is the one that allows you to combine commerce with cause and contacts to raise money and awareness. Social media can play a key role.

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Care2 101: Download the Presentation

Care2

Care2 is social action network of more than 12 million civically engaged people who want to make a difference by supporting the issues and causes they care about. Last week, Care2 held an information packed webinar on how nonprofits can maximize lead acquisition and online recruitment and leverage it with online fundraising opportunities.

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The limits and virtues of empathy

Nonprofit Marketing Blog

Here was the gist of it: “Empathy makes you more aware of other people’s suffering, but it’s not clear it actually motivates you to take moral action or prevents you from taking immoral action… People who actually perform pro-social action don’t only feel for those who are suffering, they feel compelled to act by a sense of duty. Their lives are structured by sacred codes… religious, military, social or philosophic.

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Five tectonic technology shifts changing our world, our work and our potential

Nonprofit Marketing Blog

The social action shift. The idea: Technology has made it easy for people to take small, easy actions in support of a cause. Lower the bar for engagement especially on social media. - Use the social proof of those collective actions to get momentum behind your cause. Build off the baby steps of slacktivists by cultivating them specifically and encouraging more action over time. And show who else is taking action.

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Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. The new organic post Interest targeting feature gives you a great way to target specific groups of people with specific social actions (petitions, fundraising appeals, etc.). From ‘donate now’ to ‘sign the petition’, be sure to create a matching call to action that moves the audience further down the path to a meaningful relationship with your organization.

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Is Your Communication Style Engaging Constituents?

Care2

Have you invested in an organic and paid recruitment strategy via social action networks like Care2. Make sure you''re talking with them and not at them when you are using social media. It''s important to remember that social media is like a cocktail party. It''s a place to be social not like a bot posting press releases. Social media (other than blogging).

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Fundraising Year In Review

The Agitator

Using the remarkable database of direct mail contained in the Who’s Mailing What Archive that includes 14 different types of fundraising mail, ranging from social action, through international relief, culture, health, politics, religion, sports, animal welfare and wildlife, Ethan summarizes the key trends as follows: Controls showed a slight uptick in 2011. This is the first of two posts on the year now ending. Today, a summary of giving for 2011 and some trends in direct mail.

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Nonprofit Blog Carnival Wants to Know — What’s Your Dream?

Getting Attention

He had been moved and inspired on hearing King’s words at the March on Washington in the summer of 1963, and that day was part of what motivated his lifelong involvement in social action. I have the honor of hosting the first Nonprofit Blog Carnival of 2012. And what better topic, as we enter a new year, than your dreams for your organization, cause or the nonprofit community? The words of Martin Luther King, born on January 15, 1929, tend to set January’s tone for me.

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Are You Keeping Up With Social Media Trends?

Care2

We know that social media is discussed at every tech conference, in every workshop, and within nonprofit organizations, but no matter how much we talk about it, the trends are always shifting, changing, and growing. It''s important to keep up with the updates, and make sure you''re utilizing social media the best you can for your organization. Could you train more staff to play an active role in contributing relevant content to your website and social media channels?

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Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

You may recall that Britt Bravo asked Nancy Schwartz, Katya Andresen, Nedra Weinreich, and me to review the Social Actions home page back in October. P.S. Webinar Reminders: Successful Nonprofit Websites: Making Your Site Work for You this Wednesday, May 6 and Getting Your Nonprofit Started with Social Media on Tuesday, May 12. My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef. Battle Nonprofit.&#.

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Care2 Adds Two Experts to Nonprofit Services Team

Care2

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. Several times a week Allyson will blog about trends in nonprofit technology and online marketing, and discuss how nonprofits can leverage social media and Web 2.0

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Infographic: Measuring the Impact of Social Media

Care2

Ever since social media was deemed the coolest communications channel on the block, nonprofits are continuing to question what kind of impact social media has on their bottom line. Wildfire , a social marketing platform surveyed a variety of marketers and found that marketers believe social media is valuable to increase brand awareness and dialogue but will soon begin to measure ROI from a more traditional perspective – attributable sales and costs.

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Social Media - No Killer App

The Agitator

We have an interesting discussion underway on The Agitator regarding the utility of social media today for nonprofit fundraising. "Go In Social Media Insider , David Berkowitz of 360i puzzles over the proper metric to use for pricing social media … and from there, being able to calculate some sort of return on investment. He proposes: "Cost Per Social Action (CPSA).

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Landing Page Optimization for Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Landing Page Optimization for Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Webinar: Using Email to Engage Activists, Cultivate Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Prior to joining Care2s campaign team, she worked for Amnesty International USAs Urgent Action program and the YMCA of Boulder Valley.

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Three Tips: How to Harness the Power of Video for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Three Keys to Successful Online Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Read blogs, get into social networks, register at Digg and then go sit in a corner and listen.