JULY 10, 2017
Too many nonprofits fail to inspire people to give because they don’t understand value. An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Lots of nonprofits aren’t getting people to give (or give again) because the value proposition they present simply isn’t strong enough. Nonprofits need to think of themselves as value providers. Increase the value.
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