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Four Values-Based Target Audiences or Personas for Nonprofits

Nonprofit Marketing Guide

That’s where research into universal and basic human values can help. Remember, each value persona has defining goals and motivations. Do your calls to action and messaging match these values? The Helpers The Helpers embody the values of Universalism and/or Benevolence in Schwartz’s theory.

Values 202
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Donors Want Value: How Nonprofits Can Deliver More

NonProfit PRO

Focus on achieving value for donors’ giving should be the guiding principle of every nonprofit. Philanthropic organizations should focus on how they can provide more services with their resources. This focus on need, and how to fulfill it, can lead to more efficiency and effectiveness.

Values 287
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The Hidden Value of AI

NonProfit PRO

With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.

Values 236
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Measure What You Value: Designing a Values-based Performance Appraisal System

Blue Avocado

If you would like to take your performance appraisal process to the next (and highest) level, it is necessary to incorporate your organization’s values into the system. It is only by identifying your organizational values, communicating them, and then holding employees accountable for them that you will truly achieve world-class performance.

Values 78
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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals. Join this webinar to explore a shift towards cultivating a community of generosity, where trust and shared values matter more than financial capacity!

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Independent Sector Releases New Value of Volunteer Time of $33.49 Per Hour

NonProfit PRO

Independent Sector announced that the value of a volunteer hour is $33.49 — a 5.3% increase from the previous year.

Values 181
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Value of Big Gifts Declines, Report Finds, but 'Money Is Still There'

The Chronicle of Philanthropy

By Emily Haynes Phil Ashley, Getty Images Despite the year-over-year decrease in the value of gifts of $10 million or more, the number of those gifts actually increased 3 percent from 2021 to 2022.

Values 292