Four Values-Based Target Audiences or Personas for Nonprofits
Nonprofit Marketing Guide
JUNE 25, 2024
That’s where research into universal and basic human values can help. Remember, each value persona has defining goals and motivations. Do your calls to action and messaging match these values? The Helpers The Helpers embody the values of Universalism and/or Benevolence in Schwartz’s theory.
Let's personalize your content