Bloomerang

DECEMBER 19, 2023

Having these insights available for all your donors enables you to tailor your communications and engagement strategy specifically for that prospect or donor, deepening your philanthropic relationship. Imagine how efficiently you could use this data to build both major and mid-level portfolios.

Donor Motivation 81

Donor Motivation Foundations Values Fundraising 81

Nonprofit Megaphone

APRIL 17, 2023

Here are some ways understanding the psychology of giving can help you increase donor retention and lifetime value: Personalized messaging: Tailoring your messaging to donor motivations can help you connect with them emotionally and increase the chances of future giving.

Psychology 52

Psychology Retention Values Non-Profits 52

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. When people give to you, they’re not loving the charity.

Public and Nonprofit Management 94

Public and Nonprofit Management Public Policy Psychology Philanthropy 94

iMarketSmart

APRIL 29, 2022

Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Curiosity is a fundraisers greatest asset.

Psychology 52

Psychology Donor Motivation Culture Philanthropy 52

The Agitator

OCTOBER 24, 2017

Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Why do some people give and others not … or significantly less? Why and when is that and should your communications tactics change a bit?

Donor Motivation 58

Donor Motivation Communication Fundraising Fundraising 58

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound.

Philanthropy 52

Philanthropy Psychology Culture Donor Motivation 52

Kivi's Nonprofit Communications Blog

OCTOBER 19, 2018

Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. Classy has The Giving Tuesday Campaign Example You Need to See as well as a Free Giving Tuesday “Save the Date” Postcard Template and How to Raise More With Facebook and Classy This Giving Tuesday.

Communication 68

Communication Donor Motivation Retention Universities 68

Nonprofit Marketing Blog

DECEMBER 3, 2011

In their research, they have identified six common types of donor motivation: What do all of these have in common? This week, Hope Consulting and GuideStar released the second part of the Money for Good research. Two things: Emotion and impact. If nothing else, remember this: Speak to the heart and show how you make a difference.

Donor Motivation 72

Donor Motivation 72

Fundraising Coach

MARCH 21, 2023

What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 86

Ethics Philanthropy Donor Motivation Recruitment 86

The Agitator

MARCH 5, 2018

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Here are some tips on how to find and access these studies for yourself: Where to look: First, you’ll need to find a study. I love Google Scholar (scholar.google.com) to look for research.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

JANUARY 10, 2024

It cannot understand the role another person played in the journey of a supporter to become a donor to your nonprofit. These are the foundations of donor motivation. Plus, when it comes to major donors, usually the sample sizes of quantitative data are too small to draw valid statistical conclusions.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

iMarketSmart

JUNE 14, 2023

In brief, here’s what you’ll learn: TONS of questions you can use in all sorts of scenarios you encounter within your caseload Research behind these questions – why they work Actual fundraising experiments that reveal true donor motivations Precise strategies you can use in every situation – from identification to stewardship Fundraising killers – (..)

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Donor Motivation 52

Get Fully Funded

OCTOBER 3, 2022

Include plenty of non-Ask activities in your plan to balance out the Asks like thanking donors well , sending holiday cards, holding thankathons, and surprising donors with thank-you video. Underestimating donors’ motivations. You see, people only get the tax deduction if they itemize, and most of your donors don’t.

Fundraising 80

Fundraising Fundraising Homelessness Values 80

Kivi's Nonprofit Communications Blog

FEBRUARY 22, 2018

But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Nonprofits are often very good at talking about what they do. Instead, they are adept at articulating why they do what they do.

Communication 56

Communication Medical Food Donor Motivation 56

Nonprofit Marketing Blog

NOVEMBER 12, 2012

So, the pitch is strong, the donor motivated, and a gift comes in. After donors give to a nonprofit, those organizations need to practice good stewardship. Q: That’s great advice, Katya. And happily, consistent with our guidebook!)

Donor Motivation 57

Donor Motivation Nonprofits 57

Veritus Group

APRIL 1, 2024

Every donor has a story behind their desire to make a difference on the planet. Do you know why your donor gives? The post Are You Listening to Your Donor’s Story? appeared first on Veritus Group.

Donor Motivation 90

Donor Motivation Communication 90

The Agitator

JANUARY 20, 2013

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

Participation and motivation 81

Participation and motivation Donor Motivation Culture Management 81

The Agitator

FEBRUARY 6, 2013

Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Choosing to ignore the ‘premium problem’ is far too often the option selected in the drive to keep acquisition rates high and CEOs happy.

Retention 100

Retention Donor Motivation Values Philanthropy 100

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

The Agitator

FEBRUARY 25, 2018

That’s because authors Katrina VanHuss and Otis Fulton provide a fascinating, road-tested tour of donor motivation, donor recognition and donor incentives—good and bad—and the behavioral science principles that undergird them.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

Nonprofit Megaphone

DECEMBER 4, 2021

Ask yourself why donors would want to attend. To find the right event and audience, it’s important that you understand (and then align) both your donors’ motivations and your fundraising goals. Create a contact strategy. Start by asking yourself a truly humbling question: “Why would someone want to attend my event?”.

Participation and motivation 52

Participation and motivation Donor Motivation Recruitment Fundraising 52

Care2

NOVEMBER 29, 2010

Understand What Motivates Donors. “We’ve found that gift-giving programs draw on different donor motivations than traditional end-of-year fundraising, so nonprofits shouldn’t necessarily think of those programs as competing with each other,&# said M&R.

Donor Motivation 54

Donor Motivation Fundraising Fundraising Nonprofits 54

Fundraising Coach

JANUARY 21, 2009

Share and Enjoy: Other Possibly Related posts: Americans continue to be generous More on what really annoys your donors Americans continue generous giving. Tags: donor motivation philanthropy economists sociology giving 2. Learn how you can raise serious money in a 4.5

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Get Fully Funded

JANUARY 7, 2022

Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. Your donors believe in your cause and want to help your nonprofit reach its goals, so it’s important to make your fundraising page less transactional and more inspirational.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64

NonProfit PRO

NOVEMBER 2, 2023

Having a proper logistics plan is essential to motivate donors, who are increasingly interested in seeing their money used as effectively as possible, for the best outcomes. Here are some ideas on how large nonprofits can ensure maximum efficiency and maximum trust with donors.

Values 106

Values Donor Motivation Nonprofits 106

Kivi's Nonprofit Communications Blog

MARCH 7, 2018

After all, your donor feels great about the commitment they’ve just made and is more likely to continue giving—this time, in the form of information. But what if you popped a couple of questions around donor motivation onto your thank you page? For example, you could ask “What motivated your donation today?”

Donor Motivation 63

Donor Motivation Communication Marketing Marketing 63

The Agitator

MAY 9, 2018

So, unless they told you upfront they didn’t want to ever again hear from you, here, according to Erica Waasdorp are the Top Three Tips on monthly donor stewardship taken from her Monthly Donor Motivation column in NonProfitPRO. Send a Hard Copy Thank-You Letter Immediately.

Donor Motivation 49

Donor Motivation Retention Food Values 49

Kivi's Nonprofit Communications Blog

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone.

Public and Social Policy 89

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 89

Bloomerang

MAY 10, 2022

Donation amount: Group donors by how much they gave and what category they fall into. You might group your donors by major donors, mid-level donors, and lower-level donors. Donor motivation: Group donors based on what motivated them to give to your cause.

Participation and motivation 96

Participation and motivation Retention Public and Nonprofit Management Communication 96

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. Jeff Brooks says people under 50 don’t give enough to merit much cultivation at all.

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

iMarketSmart

JUNE 19, 2023

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Friendship and the banker’s paradox: Other pathways to the evolution of adaptations for altruism. Proceedings of the British Academy, 88 , 119-144. [5] Proceedings of the British Academy, 88 , 119-144.

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

NonProfit Hub

NOVEMBER 24, 2015

MotivationMonday (post about how you keep volunteers or donors motivated). Instead, #MotivationMonday is a hashtag that continues to be at the top of the trending list every week and may be easier to apply to your organization. ManCrushMonday or #MCM (Twitter users pick a person they have a crush on and post it).

Donor Motivation 40

Donor Motivation Nonprofit Organizations Nonprofit Organizations Nonprofits 40

Veritus Group

SEPTEMBER 11, 2023

It may feel counterintuitive, but talking about the problem that your non-profit is organized to address is the real way to motivate giving. The post Why Talking About the Problem Is So Difficult appeared first on Veritus Group.

Non-Profits 64

Non-Profits Donor Motivation Communication 64

Kivi's Nonprofit Communications Blog

MARCH 7, 2012

In the same survey, to learn more about donor motivations, we listed a series of statements like, “I support FMS financially because I know a missioner and want to support that person’s mission” and “I support FMS financially because the Franciscan way of life is very important to me personally.”

Nonprofits 74

Nonprofits Donor Motivation Environmental Associations 74

NextAfter

MAY 31, 2022

Others may have led to a decrease, but they also led to important learnings about donor motivations. So today, I want to show you 15 experiments (or a/b tests) that the NextAfter staff has found to be meaningful over the past 10 years of testing. Some of them led to big increases in results. EXPERIMENT ID: #93844.

Fundraising 52

Fundraising Fundraising Values Donor Motivation 52

Veritus Group

MARCH 24, 2023

No matter the organization, no matter the mission, donors everywhere share the same deepest longing. The post Do You Know the Deepest Longing of Your Donor? Its simplicity might surprise you. appeared first on Veritus Group.

Donor Motivation 56

Donor Motivation Philanthropy Communication 56