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How to Uncover Donors’ Motivations To Better Align Organization Mission and Individual Philanthropy

NonProfit PRO

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donorsmotivations.

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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

17]) The point is that the behavior gives insight into core donor motivations. The post The Power of Heroic Philanthropy: Understanding Donor Motivations appeared first on MarketSmart LLC. (Unless you’re into that. In that case, some fundraising events even require walking barefoot on burning coals or broken glass.[17])

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NEW RESEARCH: The 2021 Giving Experience Study

NonProfit PRO

We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events. Are you tapping into them?

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NEW RESEARCH: The 2021 Giving Experience Study

NonProfit PRO

We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events. Are you tapping into them?

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NEW RESEARCH: The 2021 Giving Experience Study

NonProfit PRO

We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events. Are you tapping into them?

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

These categories can be presented as personas or identities; that is, the types of identities or groups where donors wish to belong. Next, based on what you learned from your current donors, pick the two or three donor motivations and associated identities that occurred most often in your research.

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NEW RESEARCH: The 2021 Giving Experience Study

NonProfit PRO

We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events. Are you tapping into them?