Donor Motivation Related Topics 
NonProfit PRO
OCTOBER 14, 2021
Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.
Veritus Group
MARCH 24, 2023
No matter the organization, no matter the mission, donors everywhere share the same deepest longing. The post Do You Know the Deepest Longing of Your Donor? Its simplicity might surprise you. appeared first on Veritus Group.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
iMarketSmart
JANUARY 25, 2023
Donors give because giving enhances some aspect of their identity. The biggest gifts, the most transformational gifts – these happen when a donor can see and feel how giving will advance their personal hero story. And that’s okay, because they are the donor.
Get Fully Funded
JUNE 6, 2022
If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors.
Get Fully Funded
FEBRUARY 12, 2023
Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. If you directly asked every donor why they give, they might not have just one answer.
iMarketSmart
JULY 20, 2016
Fundraising Major Giving Philosophy/motivation Planned Giving best practices for fundraising best practices for planned giving charitable gift annuity charitable giving charitable giving tips charity charity blog cultivation for major gifts donor cultivation fundraising blog Inspiration legacy society blog major donors motivational Philanthropy philanthropy blog philanthropy blog postsAll of us have been there.
iMarketSmart
APRIL 3, 2017
Learning about their stories will help you understand why they care and what might motivate them to give. Don’t ever forget them and don’t ever forget how they connect each donor to your mission. Then reconnect them to your organization’s mission and to reasons why the donors might want to support your cause. It is your job to help your donors remember past life experiences. It is your job to help your donors connect the dots. Life stories are like fingerprints.
Fundraising Coach
JANUARY 21, 2009
The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. Dan Ariely of Duke University, Anat Bracha of Tel Aviv University, and Stephan Meier of Columbia University sought, through experiments, to test the importance of image motivation, as well as to gain insights into how different motivating factors interact. Will it lead to donor manipulation?
NonProfit PRO
JUNE 17, 2021
30% of adult donors in the U.S. identify as Social Donors. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. Are you tapping into them?
NonProfit PRO
JUNE 9, 2021
30% of adult donors in the U.S. identify as Social Donors. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. Are you tapping into them?
NonProfit PRO
JUNE 9, 2021
30% of adult donors in the U.S. identify as Social Donors. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. Are you tapping into them?
Nonprofit Tech for Good
AUGUST 14, 2022
When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give? Conduct online donor surveys.
Nonprofit Marketing Blog
DECEMBER 3, 2011
In their research, they have identified six common types of donor motivation: What do all of these have in common? This week, Hope Consulting and GuideStar released the second part of the Money for Good research. Two things: Emotion and impact. If nothing else, remember this: Speak to the heart and show how you make a difference. You’ll appeal to just about everyone
iMarketSmart
APRIL 29, 2022
Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Cold calling major donors to arrange appointments doesn’t work – but this method does.
The Agitator
OCTOBER 24, 2017
Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Communications Copywriting / creative Donor acquisition Donor Centricity Donor retention / loyalty / commitment premiumWhy do some people give and others not … or significantly less? Why and when is that and should your communications tactics change a bit?
iMarketSmart
OCTOBER 1, 2022
For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound.
Fundraising Coach
MARCH 21, 2023
Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. But the overlap in our roles or motivations is not what’s important.
Kivi's Nonprofit Communications Blog
OCTOBER 19, 2018
Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. October 25: How To Build Donor Loyalty: Lessons From Testing and Research. Donor research wizard Adrian Sargeant shares the latest research and findings from the world of donor retention and how you can apply it to your fundraising program. New Orleans, LA. Everyone ready for the weekend?
NonProfit Leadership Alliance
NOVEMBER 1, 2022
Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Thankfully, the fundamental tenets of segmentation themselves aren’t complicated – understanding them and adapting them for your goals will help ensure more successful communication with donors.
Kivi's Nonprofit Communications Blog
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors.
Get Fully Funded
OCTOBER 3, 2022
You must be purposeful about the stories you share and the way you Ask for donations because the combination of the two can make a big difference in how donors feel and whether or not they give. Actually, it’s all about giving your donor what she wants.
Care2
NOVEMBER 29, 2010
Understand What Motivates Donors. “We’ve found that gift-giving programs draw on different donor motivations than traditional end-of-year fundraising, so nonprofits shouldn’t necessarily think of those programs as competing with each other,&# said M&R. Consider surveying your donors to learn what motivates them to purchase holiday gifts that support causes. Your supporters love shopping for gifts that support causes.
Bloomerang
MAY 10, 2022
Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? We’ll explore: How does donor stewardship impact donor retention? The stages of donor stewardship.
Nonprofit Marketing Blog
MAY 1, 2012
Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend. Show the donor that you want to get to know them with plenty of communication.
Nonprofit Marketing Blog
MAY 1, 2012
Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend. Show the donor that you want to get to know them with plenty of communication.
The Agitator
MARCH 5, 2018
When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors. Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. Are donor service personnel properly trained, recognized and compensated within the organization?
Get Fully Funded
JANUARY 7, 2022
Your organization can take advantage of this initiative by motivating your current volunteers to look into volunteer grants. . Your fundraising landing page is where your donors will go to contribute to your mission. Your donation page should strike interest and emotion in your donors.
iMarketSmart
OCTOBER 3, 2022
The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. The problem is not with the fundraiser, the donor, or even the public. But not just for donors. Donors appear only for a moment. The guiding sage helps the donor.
Nonprofit Marketing Blog
NOVEMBER 12, 2012
Q: In our research we find that donors have an unmet need for information on the impact a nonprofit is having. We also know that few donors spend more than a few minutes researching the causes they support. How can nonprofits talk about their impact in a simple and effective way so that more donors will pay attention and act? So, the pitch is strong, the donor motivated, and a gift comes in. A: You have to thank every donor several times.
Kivi's Nonprofit Communications Blog
FEBRUARY 22, 2018
But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. ” They prompt you to consider what motivates your staff, your donors and supporters. Nonprofits are often very good at talking about what they do.
Nonprofit Megaphone
DECEMBER 4, 2021
The key to meeting fundraising goals is donor engagement. So, the real question is: “How do nonprofits get and keep donors engaged for an event?”. Answer: Knowing your audience and targeting the right people to attend your fundraising event is the first step to donor engagement.
Kivi's Nonprofit Communications Blog
MARCH 7, 2018
As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. This information allows your nonprofit to better engage your donors and leads to long-term benefits like increased and repeat donations. If so, let’s take a gander at how to collect useful donor data without being annoying.
Fundraising Coach
MARCH 15, 2021
By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate.
The Agitator
JANUARY 20, 2013
Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion. Proof behind the essential steps that must be taken with donors in order to raise billions more.
Kivi's Nonprofit Communications Blog
MARCH 17, 2015
Today’s nonprofit communications teams should instead be thinking about how they can be speaking to the people they most want to reach — whether those people are reporters, potential donors, or activists. To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. Peter Panepento.
Bloomerang
MAY 9, 2021
Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.
Bloomerang
MAY 9, 2021
Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.
The Agitator
FEBRUARY 6, 2013
Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Kevin Schulman, our colleague over at DonorVoice , who studies donor retention, commitment and loyalty, posted yesterday on premiums. positive lifetime values), but even worse, they destroy the donors’ innate, natural motivation or incentive to donate.
The Agitator
MAY 9, 2018
For reasons attributable only to sloth or ignorance far too many organizations sign up monthly donors then walk away. And they wonder why these precious donors lapse. In a moment I’ll share the top three tips on stewarding (treating donors like human beings) monthly donors offered by monthly giving guru Erica Waasdorp. . Solid recordkeeping and donor processing systems are essential for successful monthly giving programs. Why is the donor giving monthly?
Kivi's Nonprofit Communications Blog
MARCH 7, 2012
In the same survey, to learn more about donor motivations, we listed a series of statements like, “I support FMS financially because I know a missioner and want to support that person’s mission” and “I support FMS financially because the Franciscan way of life is very important to me personally.” That too helped us decide what type of content was most likely to connect with donors. Image by Sean MacEntee.
The Agitator
MAY 23, 2018
From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? Here’s a good guide for how to create strong donor journeys like this: Reaction speed isn’t all there is to agility.
Fundraising Coach
MARCH 15, 2021
By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate.
Nonprofit Marketing Blog
AUGUST 24, 2010
Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. The Heart of the Donor study said those in the 25-54 age range tended to give both online and through the mail. For example, the number of donors in the 18-24 group and 70-plus are comparable, but the 70-plus donor gives three times as much.
Expert insights. Personalized for you.
103 
Let's personalize your content