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Americans are ready to help: In 2022, nearly three out of every five American donors gave half or more of their total contributions to disasterrelief. Yet generosity alone isn’t enough when disaster strikes at scale. Nonprofits across the U.S. Fortunately, nonprofits don’t have to keep operating this way.
Consider this: When people think about making a charitable gift, they often think of the familiar, more well-known, well-publicizednonprofits. Think of the organizations that see an uptick in giving after major crises like civil liberties in jeopardy, disasterrelief and emergency response.
For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. It might be opposing political groups,[11] natural disasters,[12] or even terrorist attacks.[13] It tested four online advertisements for a children’s charity.[19]
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