2021

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Newsletter: Why You Should Include Pets in Your Nonprofit Marketing; T-Mobile, Burlington Team Up to Pay Off Holiday Layaways ; 2021 Has Not Been a Good Year for Corporate Giving

Selfish Giving

Last week it was the secret formula for storytelling success according to Marvel Comics. This week it's why you should use pets in your nonprofit marketing.????? I'm not sure why, but a publisher recently sent me a new book called Pet Nation: The Inside Story of How Companion Animals are Transforming Our Homes, Culture, and Economy. It's a fascinating read.

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SpaceX’s Inspiration4 Campaign for St. Jude Surpasses $200M Fundraising Goal

NonProfit PRO

Inspiration4 returned from orbit Saturday, raising millions for St. Jude Children’s Research Hospital in the process. Though the campaign goal was met, it will continue raising money through February 2022.

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[FREE WEBINAR] How Nonprofits Can Maximize Virtual Fundraising in 2022

Nonprofit Tech for Good

Date: Tuesday, November 9, 2021. Time: 1pm EST / 10am PST. Presented by: Pledge. Cost: Free. The pandemic accelerated virtual fundraising trends and changed the fundraising landscape forever. For nonprofits to survive – and thrive – in this new normal, it is essential to understand the all-in-one technology platforms available to help your organization develop an effective virtual fundraising strategy.

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TOP Vegan Jokes and Memes that’ll make you LOL

Nonprofit Marketing Insights by GlobalOwls

TOP Vegan Jokes and Memes that’ll make you LOL. Do you love Vegan Humor? Check out these top vegan jokes and memes that’ll make you LOL. Can I tell you a vegan joke? I promise it won’t be cheesy. Sprinkling Veganism like a pro. Dit bericht bekijken op Instagram Een bericht gedeeld door Maria Rojas ???? ?? (@the_vegan_goddess) op 11 Jan 2018 om 4:49 (PST) Vegan : Try this apple.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. I stick by them as a place to begin. They offer an outline of all the elements an effective appeal should include. In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. .

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On Being a White Thought Leader in the Nonprofit Sector

Kivi's Nonprofit Communications Blog

TL;DR: Getting called in and called out comes with the territory of being a thought leader. You need to learn to manage that, regardless of how uncomfortable it is, or find another line of work. . Over the last few weeks, our friend and colleague Tom Ahern made a series of bad decisions that rightly resulted in the cancellation of a AFP webinar he was scheduled to present later this week.

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3 Ways to Increase Engagement with Gamification

The Volunteer Hub

Finding new ways to engage volunteers is crucial for nonprofits in 2021. Here are 3 ways nonprofits can increase volunteer engagement with gamification. For those who don’t know, gamification is the application of game principles and rewards into non-game contexts. Incorporating gamification within a volunteer program can help an organization retain and engage valuable supporters.

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. As you plan your fundraising events large, small and in-between, there are eight fundamental concepts that you should keep in mind to ensure that you are raising as much as possible: #1: Fundraising events are still fundraising.

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10 Tips For Thanking Your Donors With Video

Get Fully Funded

Nonprofits understand the importance of sending acknowledgement letters and making phone calls to thank their donors. These are simple and effective ways of thanking your donors, but creating Thank You videos can help you show rather than tell your supporters how much you appreciate them. By creating thank you videos for your supporters, you are able to give thanks in a more exciting and engaging way.

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Just ask!

Fundraising Coach

I've been doing LOTS of trainings in the last few months. And getting a lot of the same types of questions. They generally sound like: "How do I know when a right time to ask so-and-so?". "How do I know if that asking amount is too much?". "This is what happened during the ask. I haven't heard back in weeks. Do you think I offended her?". Perhaps you have asked some of these yourself.

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Still Publishing Donor Names? Ditch the List

Blue Avocado

“We nonprofits often put a great deal of time and effort into our annual reports, especially compared with how briefly most recipients will look at them,” begins the Blue Avocado article, The Secret to a High Impact Annual Report. “Rather than slave and anguish over the parts almost no one will read anyway,” the author […]. The post Still Publishing Donor Names?

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3 Reasons Why Nonprofits Fail and How To Avoid Them

NonProfit PRO

In the United States, about 1.5 million nonprofits exist. But, then a natural question is how many of them fail? As we know, during the COVID-19 pandemic in 2020, as many as one-third of nonprofits were at risk of closing their doors. So, what are the top reasons nonprofits fail—aside from a situation like the pandemic? And more importantly, if you're a nonprofit leader and founder, how do you avoid it happening?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for

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Top Content Marketing Trends for 2022 and Beyond

Nonprofit Marketing Insights by GlobalOwls

Top Content Marketing Trends for 2022 and Beyond. Are you looking to get the most out of your Content Marketing efforts? Check out these trends and make use of the new technologies that can help you do just that. Before we get started. Why do you think you need to stay on top of Content Marketing Trends ? Is it to show your manager or CEO that your marketing team is doing cool things?

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online appeals, user experience and messaging. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.

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Why We Are Leaving Facebook Groups

Kivi's Nonprofit Communications Blog

I was going to wait a bit longer before sharing this news, but after yesterday’s Facebook worldwide blowout, I figured I might as well share now. Over the next several weeks, we are transitioning out of our Facebook Groups and into a private-label solution called Circle. We at Nonprofit Marketing Guide have used Facebook Groups practically since they became available.

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9 Ways To Thank Your Volunteers This Giving Season

The Kindful Blog

As you’ve likely seen, volunteers can have a tremendous impact on the work you’re able to do. . There are “boots-on-the-ground” volunteers who show up in person to help out, vendors who donate supplies or make in-kind donations, those who help you fundraise, and more. No matter how they support your mission, one thing all of these volunteers have in common is that they deserve your gratitude. .

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Automation for Nonprofits: 3 Dangerous Pitfalls to Avoid

Candid

How often do you read about the wonders of automation for nonprofits? Chances are, you’ve seen a little bit about this everywhere. As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. .

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How to Set Sponsorship Levels and Benefits for Your Next Fundraising Event

The Fundraising Authority

For most fundraising events , the majority of your money should be raised through sponsorships. Without a strong focus on sponsors, your event will not reach its true potential. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.

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10 Simple Strategies for a Successful Year-End Giving Campaign

Get Fully Funded

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. But don’t! This is NOT the time to take your foot off the gas! A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Almost one-third of total giving to nonprofits happens in December, and 12% happens in the LAST THREE DAYS of December , according to Network for Good.

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Fundraising Kick: Don't Grow Weary

Fundraising Coach

This issue of the weekly Fundraising Kick seems to have come at the perfect time for subscribers. So I'm sharing it here as well. Fundraising Kick coaching emails are written for busy nonprofit CEOs and my private coaching clients. The goal is to remind people who have full schedules to keep working on major gifts every week. Since it's written for CEOs, I refer to calling "5 - 10" donors.

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Practical Guide to How Nonprofits Can Create Equity in Organizations and Community

Blue Avocado

In May 2020, when Black Lives Matter protests ignited by the murder of George Floyd erupted across the country, many organizations started becoming more aware of the need to challenge racism and to encourage racial equity in their own spaces. At Race Forward, this increased awareness became evident when inquiries about our racial equity training […].

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How the Supply Chain Problem Affects Your Nonprofit

NonProfit PRO

The supply chain issue in the U.S. and abroad is something that affects all of us. However, it has ramifications for your nonprofit beyond what you may think. Sure, if you’re an organization reliant on providing things to people you serve, it could be an incredible challenge.

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[WEBINAR] Top 10 Digital Marketing & Fundraising Trends To Watch in 2022

Nonprofit Tech for Good

Date: Wednesday, December 1, 2021. Time: 1pm EST / 10am PST (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $20 (USD). Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. In addition to discussing the highest-performing trends of 2021 that will likely continue into 2022, the webinar will also highlight trends that are likely to emerg

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Free Stock Photos for your Nonprofit, NGO or Social Enterprise

Nonprofit Marketing Insights by GlobalOwls

Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise. Win the hearts of your audience with breathtaking stock images. Great images say more than one thousand words. We’ve compiled a list of free breathtaking stock photos for nonprofit organizations, NGO’s and Social Enterprises which you can use right away for your website, mailing list, social media or other online and offline activities.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data.

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Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Kivi's Nonprofit Communications Blog

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. Here’s the latest example of this point of view from Richard Perry and Jeff Schreifels , further amplified here by Jeff Brooks.

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Women’s History Month: 11 Nonprofits That Are Advocating For Female Empowerment

The Kindful Blog

This Women’s History Month, we’re proud to highlight the innovative and impactful work of these Kindful customers. Their missions are varied—from gender equity in the music industry to helping those affected by incarceration and addiction—but their causes are all worthy of your time and support. On this page, you’ll find their missions, the areas of impact they serve, and ways to support their important work.

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Quick tips for nonprofits seeking grants

Candid

One of the most common questions Candid’s team of expert librarians get on our Ask Us page is “how do I get a grant?” To help answer this question, we’ve created a short (two-minute) video with some quick tips for nonprofits seeking grants. In it, you’ll hear three top tips about how to: demonstrate your nonprofit’s credibility, find a funder that’s likely to be interested in the work you do, and tailor your approach to speak to a funder’s interests.

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The Top 8 Ways to Increase Your Prospect List

The Fundraising Authority

Like great sales organizations, great development operations need a constant stream of prospects… individuals, companies, and foundations that are, or are likely to be, interested enough in your mission to donate funds to your non-profit. Creating and growing a prospect list is one of the key responsibilities of your fundraising team. Here are eight ways to keep that list growing and working for your school, church, or charity: 1.

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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

A good fundraising email subject line can make or break your request for funds. You see, most people focus just on the email itself and the subject line is an afterthought. Big mistake. You see, if the email doesn’t get opened, you get no donations. Read that again. Your fundraising email subject line has ONE job: to entice the recipient to open the email.

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We're not selling t-shirts

Fundraising Coach

Fundraising isn't just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values - the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills. But when all we do is transactional, we have to keep looking for new people to ask. Our work is transformed when we engage in the deeper, far more rewarding, process of getting to know our donors and finding out what they value.

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How Smart Tech Is Transforming Nonprofits

Allison Fine

Automation and AI can free up staff in fundraising, communications, finance, and service delivery efforts.

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What Nonprofit Donors Want To See in Your Marketing and Social Media

NonProfit PRO

What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.

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Top 5 Reasons Tech Team Augmentation is Necessary for Nonprofits

Nonprofit Tech for Good

By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”? Not exactly a term that rolls off the tongue. Simply put, “Tech Team Aug” means establishing a dedicated tech services partner for your nonprofit.

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Non-Profit Marketing: How to Win Supporters and Donors Online

Nonprofit Marketing Insights by GlobalOwls

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. Many organizations are not using the web enough to promote their nonprofits. The web has created lots of opportunities in various industries in the last decades.

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3 Lessons For Fundraisers From “Die Hard”

Bloomerang

This article contains spoilers for the movie “Die Hard.” . Depending on who you ask (me), “Die Hard” is the best Christmas movie of all time. If you haven’t seen it, I suggest that you stop what you’re doing and make that happen ASAP. . Now that I’ve either made you my best friend or alienated you forever with that statement, let’s get into the lessons I believe all fundraisers can take from this movie !