2021

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SpaceX’s Inspiration4 Campaign for St. Jude Surpasses $200M Fundraising Goal

NonProfit PRO

Inspiration4 returned from orbit Saturday, raising millions for St. Jude Children’s Research Hospital in the process. Though the campaign goal was met, it will continue raising money through February 2022.

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On Being a White Thought Leader in the Nonprofit Sector

Nonprofit Marketing Guide

TL;DR: Getting called in and called out comes with the territory of being a thought leader. You need to learn to manage that, regardless of how uncomfortable it is, or find another line of work. . Over the last few weeks, our friend and colleague Tom Ahern made a series of bad decisions that rightly resulted in the cancellation of a AFP webinar he was scheduled to present later this week.

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Let Your Donors Know How Much You Appreciate Them

Ann Green

Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. Often in times of crisis, people find ways to help. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not. I know running your organization is harder now, but you need to ramp up your gratitude practice.

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Newsletter: Why You Should Include Pets in Your Nonprofit Marketing; T-Mobile, Burlington Team Up to Pay Off Holiday Layaways ; 2021 Has Not Been a Good Year for Corporate Giving

Selfish Giving

Last week it was the secret formula for storytelling success according to Marvel Comics. This week it's why you should use pets in your nonprofit marketing.????? I'm not sure why, but a publisher recently sent me a new book called Pet Nation: The Inside Story of How Companion Animals are Transforming Our Homes, Culture, and Economy. It's a fascinating read.

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

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How Smart Tech Is Transforming Nonprofits

Allison Fine

Automation and AI can free up staff in fundraising, communications, finance, and service delivery efforts.

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[FREE WEBINAR] How Nonprofits Can Maximize Virtual Fundraising in 2022

Nonprofit Tech for Good

Date: Tuesday, November 9, 2021. Time: 1pm EST / 10am PST. Presented by: Pledge. Cost: Free. The pandemic accelerated virtual fundraising trends and changed the fundraising landscape forever. For nonprofits to survive – and thrive – in this new normal, it is essential to understand the all-in-one technology platforms available to help your organization develop an effective virtual fundraising strategy.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online appeals, user experience and messaging. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.

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3 Ways to Increase Engagement with Gamification

The Volunteer Hub

Finding new ways to engage volunteers is crucial for nonprofits in 2021. Here are 3 ways nonprofits can increase volunteer engagement with gamification. For those who don’t know, gamification is the application of game principles and rewards into non-game contexts. Incorporating gamification within a volunteer program can help an organization retain and engage valuable supporters.

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Automation for Nonprofits: 3 Dangerous Pitfalls to Avoid

Candid

How often do you read about the wonders of automation for nonprofits? Chances are, you’ve seen a little bit about this everywhere. As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. .

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. As you plan your fundraising events large, small and in-between, there are eight fundamental concepts that you should keep in mind to ensure that you are raising as much as possible: #1: Fundraising events are still fundraising.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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3 Reasons Why Nonprofits Fail and How To Avoid Them

NonProfit PRO

In the United States, about 1.5 million nonprofits exist. But, then a natural question is how many of them fail? As we know, during the COVID-19 pandemic in 2020, as many as one-third of nonprofits were at risk of closing their doors. So, what are the top reasons nonprofits fail—aside from a situation like the pandemic? And more importantly, if you're a nonprofit leader and founder, how do you avoid it happening?

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Why We Are Leaving Facebook Groups

Nonprofit Marketing Guide

I was going to wait a bit longer before sharing this news, but after yesterday’s Facebook worldwide blowout, I figured I might as well share now. Over the next several weeks, we are transitioning out of our Facebook Groups and into a private-label solution called Circle. We at Nonprofit Marketing Guide have used Facebook Groups practically since they became available.

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10 Tips For Thanking Your Donors With Video

Get Fully Funded

Nonprofits understand the importance of sending acknowledgement letters and making phone calls to thank their donors. These are simple and effective ways of thanking your donors, but creating Thank You videos can help you show rather than tell your supporters how much you appreciate them. By creating thank you videos for your supporters, you are able to give thanks in a more exciting and engaging way.

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Just ask!

Fundraising Coach

I've been doing LOTS of trainings in the last few months. And getting a lot of the same types of questions. They generally sound like: "How do I know when a right time to ask so-and-so?". "How do I know if that asking amount is too much?". "This is what happened during the ask. I haven't heard back in weeks. Do you think I offended her?". Perhaps you have asked some of these yourself.

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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Still Publishing Donor Names? Ditch the List

Blue Avocado

“We nonprofits often put a great deal of time and effort into our annual reports, especially compared with how briefly most recipients will look at them,” begins the Blue Avocado article, The Secret to a High Impact Annual Report. “Rather than slave and anguish over the parts almost no one will read anyway,” the author […]. The post Still Publishing Donor Names?

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Top 5 Reasons Tech Team Augmentation is Necessary for Nonprofits

Nonprofit Tech for Good

By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”? Not exactly a term that rolls off the tongue. Simply put, “Tech Team Aug” means establishing a dedicated tech services partner for your nonprofit.

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Top Content Marketing Trends for 2022 and Beyond

Nonprofit Marketing Insights by GlobalOwls

Top Content Marketing Trends for 2022 and Beyond. Are you looking to get the most out of your Content Marketing efforts? Check out these trends and make use of the new technologies that can help you do just that. Before we get started. Why do you think you need to stay on top of Content Marketing Trends ? Is it to show your manager or CEO that your marketing team is doing cool things?

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. I stick by them as a place to begin. They offer an outline of all the elements an effective appeal should include. In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. .

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Empower Your Nonprofit With Effective Payroll & HCM Services

Managing a nonprofit involves many challenges, but payroll and HR shouldn’t be among them. Our guide, "A Buyer’s Guide to Payroll & HCM Services," helps nonprofits choose the best provider. Efficient payroll services ensure timely, accurate payments, vital for maintaining staff and volunteer morale. Compliance support helps navigate complex labor laws and avoid costly fines.

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9 Ways To Thank Your Volunteers This Giving Season

The Kindful Blog

As you’ve likely seen, volunteers can have a tremendous impact on the work you’re able to do. . There are “boots-on-the-ground” volunteers who show up in person to help out, vendors who donate supplies or make in-kind donations, those who help you fundraise, and more. No matter how they support your mission, one thing all of these volunteers have in common is that they deserve your gratitude. .

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Quick tips for nonprofits seeking grants

Candid

One of the most common questions Candid’s team of expert librarians get on our Ask Us page is “how do I get a grant?” To help answer this question, we’ve created a short (two-minute) video with some quick tips for nonprofits seeking grants. In it, you’ll hear three top tips about how to: demonstrate your nonprofit’s credibility, find a funder that’s likely to be interested in the work you do, and tailor your approach to speak to a funder’s interests.

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How to Set Sponsorship Levels and Benefits for Your Next Fundraising Event

The Fundraising Authority

For most fundraising events , the majority of your money should be raised through sponsorships. Without a strong focus on sponsors, your event will not reach its true potential. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.

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How the Supply Chain Problem Affects Your Nonprofit

NonProfit PRO

The supply chain issue in the U.S. and abroad is something that affects all of us. However, it has ramifications for your nonprofit beyond what you may think. Sure, if you’re an organization reliant on providing things to people you serve, it could be an incredible challenge.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

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Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Nonprofit Marketing Guide

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. Here’s the latest example of this point of view from Richard Perry and Jeff Schreifels , further amplified here by Jeff Brooks.

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10 Simple Strategies for a Successful Year-End Giving Campaign

Get Fully Funded

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. But don’t! This is NOT the time to take your foot off the gas! A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Almost one-third of total giving to nonprofits happens in December, and 12% happens in the LAST THREE DAYS of December , according to Network for Good.

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Fundraising Kick: Don't Grow Weary

Fundraising Coach

This issue of the weekly Fundraising Kick seems to have come at the perfect time for subscribers. So I'm sharing it here as well. Fundraising Kick coaching emails are written for busy nonprofit CEOs and my private coaching clients. The goal is to remind people who have full schedules to keep working on major gifts every week. Since it's written for CEOs, I refer to calling "5 - 10" donors.

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Practical Guide to How Nonprofits Can Create Equity in Organizations and Community

Blue Avocado

In May 2020, when Black Lives Matter protests ignited by the murder of George Floyd erupted across the country, many organizations started becoming more aware of the need to challenge racism and to encourage racial equity in their own spaces. At Race Forward, this increased awareness became evident when inquiries about our racial equity training […].

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Thriving as a Lean & Mean HR Machine

Speaker: Kjerstin Greene and Adri Glover

Feeling like you’re drowning in HR responsibilities? If you’re an HR professional with little or no additional support, or in a non-HR role juggling HR tasks with other responsibilities, you likely wear many hats – from recruitment and onboarding to benefits and employee engagement. This can be overwhelming, but Adri Glover and Kjerstin Greene are here to help!

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[DATA] 11 Must-Know Stats About Nonprofit Websites

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey. If you work at a charitable organization and have not yet taken the survey, then please do!

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Free Stock Photos for your Nonprofit, NGO or Social Enterprise

Nonprofit Marketing Insights by GlobalOwls

Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise. Win the hearts of your audience with breathtaking stock images. Great images say more than one thousand words. We’ve compiled a list of free breathtaking stock photos for nonprofit organizations, NGO’s and Social Enterprises which you can use right away for your website, mailing list, social media or other online and offline activities.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data.

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Women’s History Month: 11 Nonprofits That Are Advocating For Female Empowerment

The Kindful Blog

This Women’s History Month, we’re proud to highlight the innovative and impactful work of these Kindful customers. Their missions are varied—from gender equity in the music industry to helping those affected by incarceration and addiction—but their causes are all worthy of your time and support. On this page, you’ll find their missions, the areas of impact they serve, and ways to support their important work.

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Beyond the Check-in: Building Trust and Performance Through Powerful 1:1s

Speaker: Alex Seale, Kjerstin Greene, and Holly McIlwain

Feeling like your one-on-one meetings are just going through the motions? Unfortunately, a majority of 1:1s fall under the ineffective category. Nearly half of direct reports rate their 1:1s with their managers as suboptimal, according to Harvard Business Review research. This webinar will help you transform your weekly check-ins into powerful tools for building a thriving team.