2020

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Newsletter: How a Business Should Pick a Cause Partner ; Why Asking for Donations at the Cash Register Can Backfire ; A Baby Boomer Curator of Natural History is Killing It on TikTok

Selfish Giving

I had an interesting conversation with a corporate client the other day about the best way for her company to pick a nonprofit partner. I have to admit my first response was: "It can be kind of complicated." It's complicated because there are a lot of variables that go into picking a nonprofit partner. As I talked to her, I started drawing circles and writing things on them.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also no

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97 billion. $511 was given online in

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Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. Instead of casting a wide net, nonprofits are often better served by identifying a handful of journalists who are influential in reaching their highest-value audiences – then working to build relationships with those journalists.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war.

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The Importance of Having a Thank You Plan

Ann Green

I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan. Thanking donors often takes a back seat to fundraising when you should spend equal time doing both.

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Fundraiser vs. Friendraiser vs. Waste of Time

The Fundraising Authority

Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode , Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties. After listing a number of events the Scranton branch has hosted over the past year, the voice on the other end of the line say, incredulously, “You held a tsunami-relief fundraiser that lost money…” To which Michael replies,

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100+ Profitable Niches List for 2021 & Beyond!

Getting Attention

Lately I’ve been getting a TON of emails asking me the very same question:“What are the most profitable niches in Internet Marketing?”So, after I responded to the first few – I decided to make a blog post about it instead for all to enjoy by listing some MAJOR niches, AND quite a few of their […].

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[Webinar Recap] How to Crush Your #GivingTuesday and Year-End Campaign

Network for Good

How to Crush Your #GivingTuesday and Year-End Campaign. Right now, nonprofit organizations across the country are looking for ways to boost their chances of fundraising success this year. With 1/3 of all charitable giving typically taking place in December alone, #GivingTuesday and year-end campaigns are more important than ever. If you were unable to join us for this webinar titled “How to Crush Your #GivingTuesday and Year-End Campaign,” or if you want to listen again, click here to watch the

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[Examples] Most beautiful Nonprofit Brand Books/Style Guides

Nonprofit Marketing Insights by GlobalOwls

[Examples] Most beautiful Nonprofit Brand Books/Style Guides. Want to create a brand book / style guide for your nonprofit? Check out these examples and download a free resource to create your own. Branding is key to nonprofits, but how do you ensure brand consistency throughout your nonprofit organization? A Brand Book / Style Guide can help. No one will donate to a charity without trusting that their money will be put to good use.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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The worst way to start a conversation with a donor.

iMarketSmart

“Did you get the [information, brochure, or letter] I sent?” Has anyone really had great success starting an outreach call with this question? In my experience, that question fails to engage a supporter unless they are already deeply involved in a relationship and/or a transaction with you. Absent a serious relationship and/or a deal on the table, the question usually results in the following response from the donor: “No, I don’t think so.

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How Donorbox powers these nonprofits’ fundraising

Socailbrite

Post by Lylene Corado. Donorbox. N onprofits today have a variety of options when it comes to online fundraising. More than 30,000 organizations from 25 countries now use Donorbox’s fundraising software. Donorbox is a powerful and efficient next-generation fundraising system that allows organizations to raise more donations, implement smooth donation management, promote fundraising campaigns in a variety of ways and establish lasting relationships with donors.

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[FREE WEBINAR] 4 Fundraising Trends for 2021 and Beyond

Nonprofit Tech for Good

Date: Tuesday, January 12, 2021. Time: 1pm EST / 10am PST. Presented by: Classy. Cost: Free. Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet. That being said, we’re uncovering our predicted trends for 2021 (and very likely, beyond) in this free webinar where you’ll walk away with the fundraising themes that have arisen and how you can capit

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7 Ideas to Help Staff Submit Better Photos

Kivi's Nonprofit Communications Blog

During our Communications Director Mentoring Program group call this week, we discussed ways to get program staff to take and share better photos. Here are several ideas from the group that I thought you could use too! If you do a lot of tabling, instead of having staff take photos of the table (SO. BORING.), create a photo frame with a hashtag or phrase on it that people who walk by can hold and pose with to show support for your organization.

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[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

Fundraising Coach

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events!

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Let Your Donors Know How Lucky You Are to Have Them

Ann Green

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!). When she expressed concern about this to an outside consultant, the consultant replied, “In my experience, donors are lucky to get a postcard.”. Really? What nonprofit organizations should be saying is, “We’re lucky to have our donors.

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How to Keep Your Website Project On Track: A Checklist for Website Content Creation

Mission Minded

Website content creation and curation is the number one reason for many web project delays. Follow these steps to keep your timeline on track. The post How to Keep Your Website Project On Track: A Checklist for Website Content Creation appeared first on Mission Minded.

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12 Organizations Leading Nonprofit Marketing Strategy

Elevation

Who is at the forefront of digital marketing for nonprofits? Our list of some of today's leading organizations explores what makes their nonprofit marketing plans so effective. Whether you need to increase your organization’s visibility online, seek inspiration for your nonprofit advertising, or are looking for fresh marketing ideas for nonprofits, check out the work of these NGOs.

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You’re already practicing something that will improve your management skills

Twenty Hats

While we’re waiting for the pandemic to end, you may see parallels to your own program goals. One of the wisest pieces of advice I ever received came from a supervisor of volunteers at my former workplace, a CASA program. CASA, or Court Appointed Special Advocates Programs, support volunteers who advocate in juvenile court for the best interests of abused or neglected children.

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Use This Email Template to Upgrade Donors from One-Time to Monthly

Network for Good

Attracting new donors is an essential part of every fundraising strategy. But it’s not enough. In 2019, only 19% of first-time donors gave a second time. You can’t sustain a nonprofit with that level of attrition — it will lead to burnout. Fortunately, there’s a simple way to convert one-time donors to monthly supporters. Besides serving as a vital source of reliable revenue, monthly donors also give more than their one-time counterparts, even one-time donors who give large gifts — an average of

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Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It

Nonprofit Marketing Insights by GlobalOwls

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. Do you want to get More Donors for your Nonprofit, Charity, NGO? See how to improve your Digital Marketing efforts in 2020 and get more Donors. Digital marketing is a powerful tool that can help a business reach customers from every corner of the world. Over the years, digital marketing has enabled every size of business to establish authority in the market.

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Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends

iMarketSmart

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only! You can deduct $300 of charitable gifts without itemizing. The $300 limit is one per tax filing unit.

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A 10 Step Guide to a Throwing a Successful Fundraising Event

The Fundraising Authority

Charity events are a popular form of fundraising. While they can be great money makers for an organization, they can also be time consuming and expensive. The success of charity events depends on careful planning. To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan, regardless of the specific fundraising event ideas you use: 1.

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[FREE WEBINAR] 5 Powerful Strategies for Your 2021 Annual Fundraising Plan

Nonprofit Tech for Good

Date: Tuesday, October 27, 2020. Time: 1pm EDT / 10am PDT. Presented by: MobileCause. Cost: Free. 2020 has presented nonprofits, and the world at large, with plenty of challenges and changes. In order to continue reaching new donors and growing your mission into the new year, you’ll need a focused annual giving plan that takes into account the new landscape of fundraising.

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Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited. And then there was the white cashier who decided I “looked tired.

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4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. . To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors. .

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The Top 4 Most Effective Fundraising Appeal Envelopes

NonProfit Hub

If your donors don’t open your fundraising appeal letter it doesn’t even matter what’s inside it. It doesn’t matter how compelling the ask is, how great you told the story, or even how you made the donor the hero of that story. If they don’t open the envelope, they’ll never read all of your hard work. So, how do you get donors to open your fundraising appeal envelopes?

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4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications

Mission Minded

Nonprofits need to tell stories that begin with the aspiration of the individual, rather than the hurdles they face to help shift the narrative for equity. The post 4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications appeared first on Mission Minded.

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Fresh stats with good news about fundraising in 2020

Care2

Care2 has been collecting and sharing benchmarking data about fundraising during the COVID-19 pandemic. Early predictions suggested that the charitable sector would see fundraising results similar to the last economic recession. Organizations were urged to focus on individual direct marketing, especially digital, as in-person events and face-to-face programs were expected to decline.

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How to Give Your Donors a More Personal Online Thank You Experience

Ann Green

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. You may be opting for an online only year-end campaign this fall, although I do recommend mailing an appeal letter if you can. One issue with online donations is the poor thank yous that come after your donor has given you a gift. I like to think of what happens after someone donates online as a thank you experience, which consists of a thank you landing page, thank you email, and

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7 Year-End Appeal Strategies for Better Results

Network for Good

We’re well into the giving season and the clock is ticking to put together a successful year-end appeal. But there’s still time to make your message stand out. Focus on the essential elements of a year-end appeal to catch your donors’ attention during this season. A strong year-end appeal increases the odds that your supporters will pay attention and respond.

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How to see your LinkedIn page followers on your company page

Nonprofit Marketing Insights by GlobalOwls

How to see your LinkedIn page followers on your company page. Are you gaining some nice followers on your LinkedIn company page? You might want to learn who is following you. Here’s how you can find out. Nice! You’re getting some nice traction on LinkedIn. Let’s go beyond just the number of followers and check out who is following your LinkedIn Company Page.

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How to do social media marketing during the pandemic

Socailbrite

Whether your nonprofit’s mission is wildlife preservation or another worthy cause, take steps to keep supporters engaged and involved. (Photo by smarko/Pixabay). Post by Alma Causey. W ith the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times.

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How to Do Year-End Fundraising the Right Way (Part I)

The Fundraising Authority

We all know how important the final 4-6 weeks of the calendar year are for non-profit fundraising. According to Charity Navigator , mid-sized non-profits may see up to 40% of their total yearly contributions come in between the Thanksgiving Holiday (in the US) and the New Year! You may have seen my post about #GivingTuesday , where I outline why a single-day strategy for year-end giving is a mistake.

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New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.

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