2020

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Newsletter: How a Business Should Pick a Cause Partner ; Why Asking for Donations at the Cash Register Can Backfire ; A Baby Boomer Curator of Natural History is Killing It on TikTok

Selfish Giving

I had an interesting conversation with a corporate client the other day about the best way for her company to pick a nonprofit partner. I have to admit my first response was: "It can be kind of complicated."

Medical 246
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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you!

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Trending Sources

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy.

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Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused.

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink.

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The Importance of Having a Thank You Plan

Ann Green

I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan.

Food 113
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How Email Marketing Can Help (or Hurt) Your Fundraising

Nonprofit Marketing Insights by GlobalOwls

How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. Using it effectively is how you can ensure it will help your fundraising.

Marketing 111

More Trending

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Fundraiser vs. Friendraiser vs. Waste of Time

The Fundraising Authority

Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode , Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties.

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[Webinar Recap] How to Crush Your #GivingTuesday and Year-End Campaign

Network for Good

How to Crush Your #GivingTuesday and Year-End Campaign. Right now, nonprofit organizations across the country are looking for ways to boost their chances of fundraising success this year.

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The worst way to start a conversation with a donor.

iMarketSmart

“Did you get the [information, brochure, or letter] I sent?” ” Has anyone really had great success starting an outreach call with this question?

Values 98
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Newsletter: How to Monetize Your Content with Corporate Partnerships ; Cause Marketing Can Solve Sports’ Gen Z Problem ??? ?? ; Nonprofits That Smell Raise More Money

Selfish Giving

Build an audience. Engage with that audience. Monetize that audience (with corporate and other forms of support). For those of you who have been readers for a while, I can see your eye balls rolling.??I I know. I say this all the time! It's kind of become my mantra.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign.

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12 Organizations Leading Nonprofit Marketing Strategy

Elevation

Who is at the forefront of digital marketing for nonprofits? Our list of some of today's leading organizations explores what makes their nonprofit marketing plans so effective.

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7 Ideas to Help Staff Submit Better Photos

Kivi's Nonprofit Communications Blog

During our Communications Director Mentoring Program group call this week, we discussed ways to get program staff to take and share better photos. Here are several ideas from the group that I thought you could use too! If you do a lot of tabling, instead of having staff take photos of the table (SO.

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[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

Fundraising Coach

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format.

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Let Your Donors Know How Lucky You Are to Have Them

Ann Green

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!).

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Attracting P2P Fundraisers: 5 Tips to Boost Your Results

Nonprofit Marketing Insights by GlobalOwls

Attracting P2P Fundraisers: 5 Tips to Boost Your Results. P2P fundraising is an effective way to raise money and strengthen relationships, but it must start with a solid team of volunteers! Learn more with our tips.

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Digital Metrics Reporting that Makes Sense

Mission Minded

Instead of numeric jargon, create analytics reports focused on your organizational goals and how your digital strategy helps to achieve them. The post Digital Metrics Reporting that Makes Sense appeared first on Mission Minded. Blog Digital Nonprofit Web Social Media

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Two Qualities Donors Need To See Before They Invest Big

The Fundraising Authority

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? What’s our social media fundraising plan ? Tactics are important. Strategy is important.

Energy 101
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Use This Email Template to Upgrade Donors from One-Time to Monthly

Network for Good

Attracting new donors is an essential part of every fundraising strategy. But it’s not enough. In 2019, only 19% of first-time donors gave a second time. You can’t sustain a nonprofit with that level of attrition — it will lead to burnout.

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Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends

iMarketSmart

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only!

Law 94
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Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now

Selfish Giving

Two things this week. I'm super-excited to announce the second book we'll be reading in our Social Impact Book Club. It's Fanocracy by David Meerman Scott and Reiko Scott. Yep, we're reading a book on fandom - and with good reason. As the Scotts note, "Fandom isn’t just for celebrities anymore!

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[FREE WEBINAR] 4 Fundraising Trends for 2021 and Beyond

Nonprofit Tech for Good

Date: Tuesday, January 12, 2021. Time: 1pm EST / 10am PST. Presented by: Classy. Cost: Free. Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet.

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Trends in Philanthropy: 4 Ways Nonprofits are Changing

NonProfit Hub

We’re seeing significant changes in the world. The COVID-19 pandemic has impacted aspects of society that we never expected. Individuals are working from home, others have applied for unemployment, and organizations everywhere have closed their doors. .

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A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy?

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4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. .

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How to Give Your Donors a More Personal Online Thank You Experience

Ann Green

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. You may be opting for an online only year-end campaign this fall, although I do recommend mailing an appeal letter if you can.

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3 challenges freelancers face, and 3 of the best freelancing tools

Nonprofit Marketing Insights by GlobalOwls

3 challenges freelancers face, and 3 of the best freelancing tools. As a freelancer, there are great opportunities, but also challenges. In this article, we’ll discuss three top challenges and tools. Freelancing is becoming increasingly popular as more professionals opt to work from home.

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Launching Your Brand Digitally: 5 Tips for Success

Mission Minded

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded. Blog Digital Nonprofit Branding Nonprofit Web

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How to Do Year-End Fundraising the Right Way (Part I)

The Fundraising Authority

We all know how important the final 4-6 weeks of the calendar year are for non-profit fundraising. According to Charity Navigator , mid-sized non-profits may see up to 40% of their total yearly contributions come in between the Thanksgiving Holiday (in the US) and the New Year! You may have seen my post about #GivingTuesday , where I outline why a single-day strategy for year-end giving is a mistake. Today, we start a three-part series on how to do year-end giving the right way.

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7 Year-End Appeal Strategies for Better Results

Network for Good

We’re well into the giving season and the clock is ticking to put together a successful year-end appeal. But there’s still time to make your message stand out. Focus on the essential elements of a year-end appeal to catch your donors’ attention during this season.

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How to Recruit and Activate Volunteers to Help You Raise Money on Facebook this Giving Tuesday

Bloomerang

Giving Tuesday is just around the corner , and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day!

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Newsletter: Everything You Need to Know About Virtual Sponsorships ; Special Olympics Asks Brands to ‘Put Your Ad Here’ ; Bicycle Company Offers Reparation Pricing

Selfish Giving

We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us. I especially want to thank our special guest, Lisa Anastasi from the USO.

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[FREE WEBINAR] 5 Powerful Strategies for Your 2021 Annual Fundraising Plan

Nonprofit Tech for Good

Date: Tuesday, October 27, 2020. Time: 1pm EDT / 10am PDT. Presented by: MobileCause. Cost: Free. 2020 has presented nonprofits, and the world at large, with plenty of challenges and changes.

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The Top 4 Most Effective Fundraising Appeal Envelopes

NonProfit Hub

If your donors don’t open your fundraising appeal letter it doesn’t even matter what’s inside it. It doesn’t matter how compelling the ask is, how great you told the story, or even how you made the donor the hero of that story.

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Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement.

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Create a system for expressing gratitude

Fundraising Coach

Do you have a system for expressing gratitude? For telling your nonprofit's donors how grateful you are for their support? In my weekly coaching email , Fundraising Kick , we've been looking at systems we use in fundraising.