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The general public includes everyone, from children to seniors, rich and poor, incarcerated and homeless. It’s true that some communications tactics are naturally more one-way or impersonal than others, but your marketing program as a whole should include many opportunities for back and forth dialogue with your supporters.
It’s less clear when you clock in for Save the Children that you’re engaged in that kind of transaction. The Chicago Teachers Union, UCLA, and SEIU locals have all used this strategy to win immigration legal defense funds, to win support for homelesschildren, to win support for better climate policies through “the first climate strike.”
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