The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100

Retention Donor Motivation Values Nonprofits 100

iMarketSmart

APRIL 30, 2025

Focus on Long Term Revenue and Donor Retention Its unwise to measure your fundraising success in immediate dollars. As the study authors put it, Many organizations focus on the amount of money raised without taking into account the happiness and retention of donors, which are key indicators of long-term flourishing.

Retention 52

Retention Collaborations Nonprofits Values 52

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

JUNE 6, 2024

Celebrating contributions: How recognition fuels donor retention Recognition matters. So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Social proof is a formidable force in philanthropy.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate. Donor Retention Rate.

Fundraising 76

Fundraising Fundraising Retention Technology 76

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate. Donor Retention Rate.

Fundraising 52

Fundraising Fundraising Retention Technology 52