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Seventy percent of respondents said it was essential to trust a charity before giving — but only 20 percent said they highly trust charities. By Jim Rendon Getty Images Seventy percent of respondents said it was essential to trust a charity before giving — but only 20 percent said they highly trust charities.
In line with campaigns throughout the year, end-of-year marketing campaigns should focus on an organization’s mission and stay true to its branding. Here are some things to keep in mind as you develop your year-end fundraising marketing strategy.
The last 20 years have seen larger growth in the field than the previous 50, and demand for fiscal sponsors has surged since 2020. By Eden Stiffman Bridgewater College Having the Tides Center as its fiscal sponsor allowed Vote Early Day to shed much of its back-office infrastructure. The last 20 years have seen larger growth in the field than the previous 50, and demand for fiscal sponsors has surged since 2020.
NonProfit PRO is compiling its 10th annual nonprofit trends list. As we prepare this year's list, we decided to directly ask you — nonprofit professionals — to submit new tactics that are working at your nonprofit and your expectations for what will be trending in 2024.
Speaker: Tim Sarrantonio, Director of Community Engagement
There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how
Giving is down, and the number of people making charitable donations is declining, so many nonprofits will be trying to make up the difference. By Thalia Beaty, Associated Press Rick Bowmer/AP Giving is down, and the number of people making charitable donations is declining, so many nonprofits will be trying to make up the difference.
An online survey found that 59% of American donors gave half or more of their total monetary donations last year to charities providing disaster relief. This marks a notable increase from the results of a similar survey from April 2022.
Among their motivations: a serious illness of a friend or loved on and a lesson for their children in how to improve their communities and beyond. By Thalia Beaty, Associated Press David J. Phillip/AP Monica Fulton, of Houston, sees her giving and volunteering as a way to make a difference, something she has tried to pass on to her children, who are now 18 and 20 years old.
Among their motivations: a serious illness of a friend or loved on and a lesson for their children in how to improve their communities and beyond. By Thalia Beaty, Associated Press David J. Phillip/AP Monica Fulton, of Houston, sees her giving and volunteering as a way to make a difference, something she has tried to pass on to her children, who are now 18 and 20 years old.
Third Sector Company released its first annual “The State of the Interim Profession in the Nonprofit Sector” report. The report outlined seven high-level themes to that should take center stage in advancing the transitional leadership profession.
Impulse givers tend to differ from those who give directly to charitable organizations, research finds. By Lauren Dula and Ruth K. Hansen Jeffrey Greenberg/Universal Images Group via Getty Images Walmart has embraced checkout charity. If you live in the United States, chances are that cashiers often ask whether you want to donate to a cause their employer is currently supporting.
The Nonprofit Leadership Center’s Nonprofit Holiday Gift Guide highlights gifts for everyone on your list, with some or all of the proceeds benefiting nonprofits. Gifts in this 2023 guide were curated by the Nonprofit Leadership Center’s nonprofit community through a submission process in November. As you celebrate the holidays this season, thank you for supporting nonprofits that strengthen our communities.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Qgiv announced its strategy for embracing AI and machine learning with Fundraising Intelligence by Qgiv. This collection of tools is designed to empower nonprofits and fundraisers to maximize their impact by simplifying day-to-day tasks.
The Nonprofit Leadership Center (NLC) is pleased to announce that Michelle M. Sanchez, CPA, will serve as its board chair for 2024, effective January 1. As a passionate member of the NLC board since 2021 and a public accountant in the Tampa Bay area since 1994, Michelle brings deep expertise in auditing and financial management to the organization and nonprofit sector.
GRAX Inc. announced its new data protection initiative for nonprofit organizations. GRAX is making it easier for nonprofits to preserve their sensitive data with complementary licenses of the company’s advanced data protection and recovery solutions.
By Lisa Schohl Getty Images Offer hands-on ways to contribute, build ties with existing donors’ younger family members and friends, and more tips from experienced fundraisers and consultants.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
[Image description: Beautiful bluish/purple mushrooms growing out of the ground, shiny and almost translucent, like jellyfish. They have gills, a ring halfway up a slender stem.
Here are three donor caseload management strategies to help focus your efforts on where you can make the biggest impact at year-end. The post 3 Tips for Unlocking Year-End Success appeared first on Veritus Group.
Have you ever wondered about the powerful connection between volunteers and donors in the nonprofit world? It’s a dynamic yet often overlooked relationship. This is the story of how George Washington University Hospital , a hub of compassionate healthcare and advanced technology, bridged this gap, and the inspiring journey of Emily, a volunteer turned major donor.
Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
There are a lot of myths when it comes to fundraising with volunteers: Myth #1 : “Volunteers are already giving us their time so we shouldn’t also ask them for money.” Wrong! 85% of volunteers donate to the nonprofits they volunteer for. Myth #2 : “If they wanted to give, they would have done so already. Clearly they prefer to just volunteer.” Wrong!
By Frank J. Martin & Brandon Leppke The next step in impact investing is the Delaware statutory public benefit limited partnership, which provides clarity of definition, assuages fears of greenwashing, and harmonizes manager incentives with public good.
I had a pure strategic fundraising post all ready to launch today, but I just couldn’t quite do it. The world seems wildly out of whack right now. I can’t pretend it’s business as usual. I try to stay away from “politics,” because I know that’s not why you read my blog. However, we live in a political world. And so do our nonprofits, our staff, our volunteers, our donors and our clients.
Issue 246 — November 27, 2023 No doubt you have noticed that Giving Tuesday 2023 is today, November 27. I’m challenging you to share what’s on the shirt of your convictions about women’s leadership. My personal favorite shirt is historian Laurel Thatcher Ulrich’s well-used quote, “Well behaved women rarely make history.” But today I’m wearing the shirt designed by Michael Stars for this Giving Tuesday.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
There is no more important staff role in a nonprofit than the executive director (ED). Sometimes called the CEO, the executive director’s role is complex and multifaceted. Executive directors are privy to information no one else has. Internal and external stakeholders may form opinions about the entire organization based on interactions with the ED.
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