Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] Participants were entered into a drawing to win €100 less any amount they had chosen in advance to donate to the charitable cause if they won the drawing.) [15] The Philanthropy Workshop.
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