article thumbnail

Mobile App and In-App Advertising

Nonprofit Marketing Insights by GlobalOwls

Mobile App and In-App Advertising It is challenging to live a life without a mobile phone. It ranges in various domains like clothing, food, communication, commerce, entertainment, and many more. This development has caused different brands to advertise their products and services through mobile phones.

article thumbnail

Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

Should Share Our Strength , a national leader in anti-hunger programs, have a partnerhip with a fast food chain that sells mostly anti-nutritional foods that should be served to families with a side of Lipitor ? Buckets had more paid advertising, including this TV ad. But there’s a nagging question for me.

Food 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Location-Based Cause Marketing Unfolds with CheckPoints

Selfish Giving

CheckPoints , a new iPhone application, allows you to check-in to retail locations and view advertised products. You check-in to a store and part of the advertised products featured are cause products. CheckPoints’ initial partners include Tyson Foods , Belkin , Energizer and Seventh Generation.

Marketing 214
article thumbnail

Book Review: Breakthrough Nonprofit Branding

Selfish Giving

Two ¼ page black and white national advertisements in USA TODAY , which has 3.3 My two favorite causes profiled were UNICEF and the Food Bank For New York City because they both reminded me of my own organization in some way. If selected as one of the top 25 semi-finalists, the organization must submit proof of nonprofit status.

Food 198
article thumbnail

Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving

Conversely, KFC’s Buckets for the Cure with its major television and online advertising campaign is working hard to bring “pink&# supporters into the chicken coop. It doesn’t connect its unhealthy food with a health cause as KFC does. Fast food restaurants can and should be involved with causes.

Marketing 233
article thumbnail

Newsletter: Tomorrow: The Fit, Fuel, Footing Framework ️ ; Companies Like New York Life Bet Big on Local Events ; Should Your Nonprofit be Zagging with Billboards? ↯

Selfish Giving

Everyone from national parks advocates to OnlyFans stars is going old school with billboard advertising. Associate Director, Corporate Partnerships, American Association for Cancer Research , Philadelphia Brain Food In my "Brain Food" section, I share things that spark inspiration, fuel curiosity, and bring a smile to your face!

article thumbnail

How Global Talent Enriches a Global Health Organization

NonProfit Leadership Alliance

Starting with a primary focus on tobacco control and additional programs in tuberculosis and maternal health, in the past decade Vital has expanded with work across the field of noncommunicable diseases and injuries, including road safety, overdose prevention, data for health, food policy, air quality and urban health.

Health 264