Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Step One: Join Our Nonprofit Marketing Guide Community and Find Your People! It’s free!

Communication 232

Communication Marketing Marketing Nonprofits 232

Nonprofit Marketing Guide

JANUARY 30, 2024

We’ve just published the 2024 Nonprofit Communications Trends Report ! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Oh yeah, it’s all free by the way!

Communication 250

Communication Nonprofits Management Marketing 250

Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI. Creating complacency among staff (e.g.,

Communication 220

Communication Marketing Marketing Ethics 220

Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide. Interested in attending some or all?

Communication 240

Communication Nonprofits Marketing Marketing 240

Ann Green

DECEMBER 6, 2022

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

Communication 331

Communication Economic Issues Recruitment Homelessness 331

Nonprofit Marketing Guide

JANUARY 20, 2022

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. You can download this chart as a one-page PDF.

Communication 254

Communication Nonprofits Marketing Marketing 254

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 209

Communication Nonprofit Administration and Development Nonprofits Collaborations 209

NonProfit PRO

JUNE 14, 2024

Charter Communications' Spectrum Digital Education will grant $1 million to nonprofits expanding access to connectivity tools and education.

Education 191

Education Education Communication Nonprofits 191

Ann Green

MARCH 21, 2023

Since the pandemic started, some nonprofits have done better and have created more nuanced, personal communication. It’s time to move away from generic and impersonal communication. Segment your donors Your donors aren’t the same, so they shouldn’t all get the same letter or other types of communication. Here’s what you can do.

Communication 189

Communication Medical Food Health 189

Nonprofit Marketing Guide

JULY 20, 2021

What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success. Key 4: Communications Channel Management.

Communication 317

Communication Public and Nonprofit Management Nonprofits Management 317

Nonprofit Marketing Guide

JULY 12, 2021

We’ve been able to re-start our Day in the Life of a Nonprofit Communicator blog series with three new submissions from readers like you! What goes on in a typical day in your life as a nonprofit communicator? Anyone who communicates with supporters of a nonprofit can share their Day in the Life of a Nonprofit Communicator.

Communication 291

Communication Nonprofits Marketing Marketing 291

Nonprofit Marketing Guide

JULY 25, 2023

Or you work for nonprofits doing 30 different things, which complicates your job as a single nonprofit communicator. Hone in on what is most essential from a communications point of view. There is no one set “nonprofit communications director” job description. Don’t bring even more complication to the table.

Communication 199

Communication Nonprofits Leadership Education 199

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 336

Communication Nonprofit governance and management Fundraising Fundraising 336

Nonprofit Marketing Guide

APRIL 15, 2021

.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? They just know they need someone to do communications. Name it and own it.

Communication 330

Communication Collaborations Nonprofits Management 330

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 254

Communication Culture Ethics Nonprofits 254

Ann Green

OCTOBER 4, 2022

I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. One of the reasons is poor communication. From now on they should get specialized appeals and other communications targeted to monthly donors. Some are monthly donors.

Communication 283

Communication Retention Fundraising Fundraising 283

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 215

Communication Nonprofits Retention Activism 215

Nonprofit Marketing Guide

JULY 23, 2021

The 10 Keys to Nonprofit Communications Success. Budget-Friendly, 60-Minute Webinar] Learn how to set up communications protocols that allow you to react quickly and effectively to any crisis. August 12: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Catch Up on Our Content from This Week….

Communication 278

Communication Nonprofits Energy Marketing 278

Ann Green

DECEMBER 12, 2023

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. Remember the ask thank report formula.

Communication 142

Communication Recruitment Homelessness Nonprofits 142

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

Communication 211

Communication Collaborations Retention Nonprofits 211

Ann Green

JULY 26, 2023

Unfortunately, a lot of nonprofit communication is not that great. Keep these in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Concise writing doesn’t mean you need to be terse or all your print communication has to be one page. Something that can help is the 5 C’s.

Communication 223

Communication Food Nonprofits Fundraising 223

Nonprofit Marketing Guide

JANUARY 17, 2023

Kivi and I are knee-deep in data getting ready to publish the 2023 Nonprofit Communications Trends Report. With as much grief as we give Facebook, it appears that over half of nonprofit communicators think it is the best network to help you achieve your objectives. Do you agree with these findings?

Communication 243

Communication Nonprofits Marketing Marketing 243

Nonprofit Marketing Guide

JANUARY 13, 2022

We see it every year in the data from the Nonprofit Communications Trends Report. Nonprofit communications directors want better collaboration internally on how content gets planned, created, and published. That’s our framework for managing nonprofit communications work for success. Big Picture Communications Timelines.

Collaborations 169

Collaborations Communication Culture Management 169

Ann Green

JUNE 23, 2021

I want to revisit a topic I’ve written about in the past and that’s the 5 C’s of good nonprofit communication. It’s important to keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Shorter, more frequent communication is better. Is it Clear?

Communication 286

Communication Nonprofits Food Fundraising 286

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. How can you start to implement these changes with your communications staff?

Communication 212

Communication Retention Nonprofits Marketing 212

Nonprofit Marketing Guide

FEBRUARY 2, 2023

We coach nonprofit communications staff on how to say No to work requests all the time (or not yet, or not until. You may think, “What’s wrong with executives and programmatic leaders setting communications and marketing priorities? What is this nonsense about communications staff saying No to work requests?!”

Communication 199

Communication Management Nonprofit Management Marketing 199

NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

Communication 211

Communication Nonprofits Technology 211

Nonprofit Marketing Guide

JANUARY 19, 2021

In the survey for the upcoming 2021 Nonprofit Communications Trends Report, we asked three questions about the impact of the pandemic on your communications work. We also asked about how the pandemic affected the level of control communicators felt they had over their own workload.

Collaborations 306

Collaborations Communication Nonprofits Marketing 306

Nonprofit Marketing Guide

OCTOBER 10, 2023

Stephanie Krieg It’s been a minute, but I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio Stephanie Krieg, MSHC, CHES, is an advocate for health promotion and communication. This series lets you describe your workday in your own words.

Communication 211

Communication Health Public and Nonprofit Management Education 211

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 263

Recruitment Communication Values Marketing 263

Big Duck

JUNE 20, 2024

Learn key questions to plan nonprofit board engagement strategies in your branding or communications project. Use these questions to design a more productive process

Communication 105

Communication Production Nonprofits 105

Ann Green

JULY 5, 2023

Something the pandemic taught us is we should communicate more during tough times. You should be communicating with your donors at least once a month and that includes the summer months. Don’t make the mistake of taking a vacation from your donor communication. Keep communicating with your donors.

Communication 170

Communication Governance Nonprofit Organizations Nonprofit Organizations 170

Nonprofit Marketing Guide

MARCH 1, 2021

I am back with another peek into the new activities nonprofit communicators have picked up during the pandemic. The post Hobbies of Nonprofit Communicators: Music appeared first on Nonprofit Marketing Guide. Last week we saw some new pets , and this week we look at a few people who took up a new musical instrument.

Communication 273

Communication Nonprofits Activism Marketing 273

NonProfit PRO

MARCH 9, 2022

So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

Communication 353

Communication 353

Nonprofit Marketing Guide

MARCH 29, 2021

Communications work is so stressful for me in my current position, and working the earth has always been peaceful to me. When the pandemic hit, I looked at my life and thought ‘I love nonprofit communications but I must find something more peaceful and less stressful or find a balance.’ So it’s a hobby farm/hobby business.

Communication 257

Communication Nonprofits Marketing Marketing 257

Nonprofit Marketing Guide

MAY 11, 2021

” Exactly how you define nonprofit marketing and how you define your job as a nonprofit communicator depends a lot on your specific situation — but it’s essential that you do so. Here are some things that are NOT the why (or purpose) behind your nonprofit communications job: to make things look pretty.

Communication 310

Communication Public and Nonprofit Management Nonprofits Advertising 310

NonProfit PRO

FEBRUARY 17, 2022

The communications teams at the most successful nonprofits are laser focused on showing people how their work transforms lives — and they can clearly articulate their vision.

Communication 247

Communication Nonprofits 247