Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

Communication 218

Communication Values Marketing Marketing 218

Nonprofit Marketing Guide

JANUARY 4, 2024

Would you like to guess what percentage of nonprofit communications teams will grow in 2024? We are working on the 2024 Nonprofit Communications Trends Report for release later this month, which will explore this question further. So, which organizations were most likely to have staffed up their communications teams in 2023?

Communication 233

Communication Nonprofits Marketing Marketing 233

Ann Green

JUNE 19, 2023

Even so, you need to continue to raise money and communicate fairly regularly with your donors, while not taking on too much. Here are a few ways to simplify your donor communication without making it too difficult for you. Here are a few ways to simplify your donor communication without making it too difficult for you.

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Communication Food Activism Fundraising 304

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Step One: Join Our Nonprofit Marketing Guide Community and Find Your People! It’s free!

Communication 238

Communication Marketing Marketing Nonprofits 238

Nonprofit Marketing Guide

AUGUST 22, 2024

In addition to tips on repurposing and curating content, I included a whole section on writing better AI prompts for your communications. Join us for a Community Study Hall: Creating Better AI Prompts. Not a member of our community? Want to watch the recording of this webinar? Become an All-Access Pass Holder! It’s free.

Communication 213

Communication Nonprofits Marketing Marketing 213

Nonprofit Marketing Guide

JANUARY 30, 2024

We’ve just published the 2024 Nonprofit Communications Trends Report ! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Oh yeah, it’s all free by the way!

Communication 255

Communication Nonprofits Management Marketing 255

Ann Green

DECEMBER 6, 2022

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

Communication 332

Communication Economic Issues Recruitment Homelessness 332

Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide. Interested in attending some or all?

Communication 245

Communication Nonprofits Marketing Marketing 245

Nonprofit Marketing Guide

JANUARY 20, 2022

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. You can download this chart as a one-page PDF.

Communication 259

Communication Nonprofits Marketing Marketing 259

Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI. Creating complacency among staff (e.g.,

Communication 224

Communication Marketing Marketing Ethics 224

Ann Green

JULY 23, 2024

If you answered yes, it may be because your communication is well, just meh. The remedy I like to recommend is the 5 C’s of good nonprofit communication. Keep these in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Shorter, more frequent communication is better.

Communication 176

Communication Food Nonprofits Fundraising 176

The NonProfit Times

AUGUST 1, 2024

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. The post Donor Communications Breed Loyalty appeared first on The NonProfit Times.

Communication 98

Communication Retention Philanthropy Values 98

Nonprofit Marketing Guide

JULY 20, 2021

What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success. Key 4: Communications Channel Management.

Communication 317

Communication Public and Nonprofit Management Nonprofits Management 317

Nonprofit Marketing Guide

JULY 12, 2021

We’ve been able to re-start our Day in the Life of a Nonprofit Communicator blog series with three new submissions from readers like you! What goes on in a typical day in your life as a nonprofit communicator? Anyone who communicates with supporters of a nonprofit can share their Day in the Life of a Nonprofit Communicator.

Communication 292

Communication Nonprofits Marketing Marketing 292

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 337

Communication Nonprofit governance and management Fundraising Fundraising 337

Nonprofit Marketing Guide

APRIL 15, 2021

.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? They just know they need someone to do communications. Name it and own it.

Communication 330

Communication Nonprofits Collaborations Management 330

NonProfit PRO

JUNE 14, 2024

Charter Communications' Spectrum Digital Education will grant $1 million to nonprofits expanding access to connectivity tools and education.

Education 226

Education Education Communication Nonprofits 226

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 221

Communication Nonprofits Retention Activism 221

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 260

Communication Culture Ethics Nonprofits 260

Ann Green

DECEMBER 12, 2023

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. Remember the ask thank report formula.

Communication 142

Communication Recruitment Homelessness Nonprofits 142

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

Communication 217

Communication Retention Collaborations Nonprofits 217

Ann Green

JUNE 23, 2021

I want to revisit a topic I’ve written about in the past and that’s the 5 C’s of good nonprofit communication. It’s important to keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Shorter, more frequent communication is better. Is it Clear?

Communication 288

Communication Nonprofits Food Fundraising 288

Nonprofit Marketing Guide

JANUARY 17, 2023

Kivi and I are knee-deep in data getting ready to publish the 2023 Nonprofit Communications Trends Report. With as much grief as we give Facebook, it appears that over half of nonprofit communicators think it is the best network to help you achieve your objectives. Do you agree with these findings?

Communication 249

Communication Nonprofits Marketing Marketing 249

Ann Green

JULY 26, 2023

Unfortunately, a lot of nonprofit communication is not that great. Keep these in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Concise writing doesn’t mean you need to be terse or all your print communication has to be one page. Something that can help is the 5 C’s.

Communication 223

Communication Food Nonprofits Fundraising 223

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. How can you start to implement these changes with your communications staff?

Communication 218

Communication Retention Nonprofits Marketing 218

Nonprofit Marketing Guide

FEBRUARY 2, 2023

We coach nonprofit communications staff on how to say No to work requests all the time (or not yet, or not until. You may think, “What’s wrong with executives and programmatic leaders setting communications and marketing priorities? What is this nonsense about communications staff saying No to work requests?!”

Communication 205

Communication Management Nonprofit Management Marketing 205

Nonprofit Marketing Guide

JANUARY 13, 2022

We see it every year in the data from the Nonprofit Communications Trends Report. Nonprofit communications directors want better collaboration internally on how content gets planned, created, and published. That’s our framework for managing nonprofit communications work for success. Big Picture Communications Timelines.

Collaborations 169

Collaborations Communication Culture Management 169

Nonprofit Marketing Guide

JANUARY 19, 2021

In the survey for the upcoming 2021 Nonprofit Communications Trends Report, we asked three questions about the impact of the pandemic on your communications work. We also asked about how the pandemic affected the level of control communicators felt they had over their own workload.

Collaborations 306

Collaborations Communication Nonprofits Marketing 306

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 264

Recruitment Communication Values Marketing 264

Nonprofit Marketing Guide

MARCH 1, 2021

I am back with another peek into the new activities nonprofit communicators have picked up during the pandemic. The post Hobbies of Nonprofit Communicators: Music appeared first on Nonprofit Marketing Guide. Last week we saw some new pets , and this week we look at a few people who took up a new musical instrument.

Communication 277

Communication Nonprofits Activism Marketing 277

Nonprofit Marketing Guide

OCTOBER 10, 2023

Stephanie Krieg It’s been a minute, but I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio Stephanie Krieg, MSHC, CHES, is an advocate for health promotion and communication. This series lets you describe your workday in your own words.

Communication 217

Communication Health Public and Nonprofit Management Education 217

Ann Green

JULY 5, 2023

Something the pandemic taught us is we should communicate more during tough times. You should be communicating with your donors at least once a month and that includes the summer months. Don’t make the mistake of taking a vacation from your donor communication. Keep communicating with your donors.

Communication 172

Communication Governance Nonprofit Organizations Nonprofit Organizations 172

NonProfit PRO

MARCH 9, 2022

So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

Communication 356

Communication 356

NonProfit PRO

FEBRUARY 17, 2022

The communications teams at the most successful nonprofits are laser focused on showing people how their work transforms lives — and they can clearly articulate their vision.

Communication 261

Communication Nonprofits 261

Nonprofit Marketing Guide

MARCH 29, 2021

Communications work is so stressful for me in my current position, and working the earth has always been peaceful to me. When the pandemic hit, I looked at my life and thought ‘I love nonprofit communications but I must find something more peaceful and less stressful or find a balance.’ So it’s a hobby farm/hobby business.

Communication 261

Communication Nonprofits Marketing Marketing 261

Nonprofit Marketing Guide

MAY 11, 2021

” Exactly how you define nonprofit marketing and how you define your job as a nonprofit communicator depends a lot on your specific situation — but it’s essential that you do so. Here are some things that are NOT the why (or purpose) behind your nonprofit communications job: to make things look pretty.

Communication 313

Communication Public and Nonprofit Management Nonprofits Advertising 313

NonProfit PRO

APRIL 6, 2023

Creating individualized 12-month communication plans for all 150 donors on your major gifts caseload to a fundraiser may initially sound like a lot of touchpoints to create. But the truth is you can create the vast majority of your planning for each donor in less time than you think.

Communication 275

Communication Fundraising Fundraising Management 275